Philip Morris Brasil Indústria e Comércio Ltda in Tobacco (Brazil)

August 2015 | 2 pages | ID: PA6D2670B56EN
Euromonitor International Ltd

Abstracts

The second largest tobacco company in Brazil, Philip Morris, invests mainly in the Marlboro brand in the premium segment due to the struggles faced by its lower-priced competitors amidst high levels of the illicit sales and the economic downturn. Like the leading player in tobacco in Brazil Souza Cruz, the company faces the negative impact of the consistent increases in taxation on cigarettes, which continue to affect its profit margins.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Cigarettes, Cigarettes Including RYO Stick Equivalent, Cigars, Smokeless Tobacco, Smoking Tobacco, Vapour Devices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tobacco market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Philip Morris Brasil Indústria e Comércio Ltda: Key Facts
Production
Competitive Positioning
  Summary 2 Philip Morris Brasil Indústria e Comércio Ltda: Competitive Position 2014