Philip Morris (Malaysia) Sdn Bhd in Tobacco (Malaysia)

July 2017 | 2 pages | ID: PCF25A59914EN
Euromonitor International Ltd

Abstracts

Philip Morris (Malaysia) is expected to focus on marketing activities and enhancing its efforts to buttress its mid-priced leading brands with innovations in order to further strengthen its value shares over the forecast period. In 2016 the company gained two percentage points in value share to reach a 15% value share in cigarettes in competition with JT International and at the same time it also lured more value sales from British American Tobacco (Malaysia); both of the company’s rivals remain...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco and Vapour Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tobacco market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Philip Morris (Malaysia) Sdn Bhd: Key Facts
Production
Competitive Positioning
  Summary 2 Philip Morris (Malaysia) Sdn Bhd: Competitive Position 2016