Philip Morris Magyarország Kft in Tobacco (Hungary)

August 2015 | 2 pages | ID: PD1EAD052DDEN
Euromonitor International Ltd

Abstracts

Philip Morris Magyarország aims to remain a key player in Hungarian tobacco. Although the Hungarian category is expected to decline further over the forecast period, the company will ensure the presence of its popular brands and will focus on categories which are expected to benefit from falling cigarette sales. Therefore the company will continue to launch new products in RYO tobacco and cigarillos between 2014 and 2019.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Cigarettes, Cigarettes Including RYO Stick Equivalent, Cigars, Smokeless Tobacco, Smoking Tobacco, Vapour Devices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tobacco market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Philip Morris Magyarország Kft: Key Facts
  Summary 2 Philip Morris Magyarország Kft: Operational Indicators
Production
Competitive Positioning
  Summary 3 Philip Morris Magyarország Kft: Competitive Position 2014