Philip Morris Korea Inc in Tobacco (South Korea)

July 2017 | 2 pages | ID: PF80EF1C8B9EN
Euromonitor International Ltd

Abstracts

Philip Morris Korea aims to continue to increase its market share, whilst constantly generating solid profit margins in Korea. Its Marlboro brand is one of the best-known foreign cigarette brands in Korea. Therefore, it has long-established loyal customers to help maintain a stable share regardless of the market environment. Philip Morris Korea is going to launch iQOS, the first heated tobacco product in South Korea, in June 2017. This brand is going to play an important role in generating long-...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco and Vapour Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tobacco market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Philip Morris Korea Inc: Key Facts
  Summary 2 Philip Morris Korea Inc: Operational Indicators
Production
  Summary 3 Philip Morris Korea Inc: Production Statistics 2016
Competitive Positioning
  Summary 4 Philip Morris Korea Inc: Competitive Position 2016