Philip Morris GmbH in Tobacco (Germany)
With a strong portfolio which includes the most popular cigarette brand in the country, Marlboro, Philip Morris is well positioned in the German market. It is expected that the company will continue to heavily advertise Marlboro as well as its second largest mid-priced brand L&M on billboards until the ban on this marketing channel comes into effect in 2020. To compensate for the expected decline in sales of cigarettes, the company is expected to speed up the distribution of its heated tobacco d...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco and Vapour Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco and Vapour Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tobacco market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Philip Morris GmbH: Key Facts
Summary 2 Philip Morris GmbH: Operational Indicators
Production
Summary 3 Philip Morris GmbH: Production Statistics 2016
Competitive Positioning
Summary 4 Philip Morris GmbH: Competitive Position 2016
Key Facts
Summary 1 Philip Morris GmbH: Key Facts
Summary 2 Philip Morris GmbH: Operational Indicators
Production
Summary 3 Philip Morris GmbH: Production Statistics 2016
Competitive Positioning
Summary 4 Philip Morris GmbH: Competitive Position 2016