Philip Morris GmbH in Tobacco (Austria)

December 2013 | 3 pages | ID: P0D21B0F4FBEN
Euromonitor International Ltd

Abstracts

In 2012, Philip Morris founded Philip Morris Austria GmbH, which will start operating from its own head office in Vienna in 2013. The main goal of the new company will be to increase its share by being directly involved in the promotion and distribution of its brands. Nonetheless, in 2012, Philip Morris’ German subsidiary was still responsible for the Austrian market.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Cigarettes, Cigarettes Including RYO Stick Equivalent, Cigars, Smokeless Tobacco, Smoking Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tobacco market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Philip Morris GmbH: Key Facts
Summary 2 Philip Morris GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Philip Morris GmbH: Competitive Position 2012