Philip Morris Chile Comercializadora Ltda in Tobacco (Chile)

August 2017 | 2 pages | ID: P4558F7A1E0EN
Euromonitor International Ltd

Abstracts

Philip Morris Chile Comercializadora is focused on increasing its retail volume share of cigarettes by identifying niches in which its brands can effectively compete. It therefore competes in cigarettes in Chile with three brands. Marlboro is present in premium cigarettes, L&M is present in mid-priced cigarettes and Philip Morris is present in economy cigarettes. The company expects to achieve a more visible presence for each of these brands over the forecast period.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco and Vapour Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tobacco market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Philip Morris Chile Comercializadora Ltda: Key Facts
Production
Competitive Positioning
  Summary 2 Philip Morris Chile Comercializadora Ltda: Competitive Position 2016