Middle East & Africa E-Cigarette Market Size and Forecast (2021 - 2031)

April 2026 | 214 pages | ID: M3C1093717A2EN
The Insight Partners

US$ 3,450.00

E-mail Delivery (PDF)

Download PDF Leaflet

Accepted cards
Wire Transfer
Checkout Later
Need Help? Ask a Question
The Middle East and Africa (MEA) e-cigarette market is poised for substantial growth, with projections indicating that the market size will reach approximately US$ 2,445.3 million by 2031, up from US$ 1,428.3 million in 2024. This growth trajectory reflects a compound annual growth rate (CAGR) of 8.1% from 2025 to 2031, driven by several key factors.

Executive Summary and Market Analysis

The e-cigarette market in the MEA region is experiencing a notable expansion, largely due to increasing awareness of alternatives to traditional smoking. A youthful demographic, coupled with evolving regulatory frameworks, significantly contributes to this market growth. Countries like the United Arab Emirates (UAE) and Saudi Arabia have made strides in legalizing and regulating e-cigarette sales, which has helped formalize the market and reduce illicit trade. Additionally, the rising consumer demand for reduced-risk nicotine products and the prevalence of smartphone usage are further propelling market growth. The latter facilitates online sales and digital marketing strategies, enhancing consumer access to e-cigarette products.

In December 2023, the UAE implemented legal and regulatory measures to oversee the use of tobacco and related products, including vaping devices. This regulatory framework aims to ensure consumer safety while promoting responsible use of e-cigarettes. In Saudi Arabia, the Supreme Decree No. 38621, issued on March 18, 2019, allows the sale of e-cigarettes under specific conditions set by the Saudi Food and Drug Authority. These regulations include standards for device design and packaging, although they currently do not restrict the display of e-cigarettes at points of sale or internet sales, which are interpreted as permissible. However, certain flavors are restricted, with only fruit flavors and menthol allowed.

Strategic Insights

Market Segmentation

The MEA e-cigarette market can be segmented by product type, category type, and distribution channel:
  • By Product Type: The market is divided into Modular, Rechargeable, and Disposable e-cigarettes. In 2024, Disposable e-cigarettes held the largest market share.
  • By Category Type: The market is categorized into Tobacco and Non-Tobacco products, with Non-Tobacco products leading in market share in 2024.
  • By Distribution Channel: The market is segmented into Online and Offline channels, with Offline channels dominating in 2024. Within Offline distribution, Specialty E-Cig Shops, Supermarkets, and Hypermarkets are the primary channels, with Specialty E-Cig Shops holding the largest share.
Market Outlook

A significant driver of the e-cigarette market's growth is the global shift away from traditional tobacco smoking. This transition is fueled by increasing public awareness of the health risks associated with combustible cigarettes, which are linked to various diseases, including lung cancer and cardiovascular issues. As consumers seek less harmful alternatives, e-cigarettes have emerged as a popular choice, offering nicotine without the harmful tar and chemicals found in traditional tobacco smoke.

E-cigarettes are marketed as a "safer" or "cleaner" option compared to conventional cigarettes. They vaporize a liquid solution containing nicotine, propylene glycol, and flavoring agents, significantly reducing exposure to harmful by-products like carbon monoxide and tar. Many smokers are turning to e-cigarettes as a smoking cessation aid, with brands like Juul, RELX, and Vuse gaining traction among those looking to quit or reduce their tobacco intake.

According to the World Health Organization (WHO) in May 2024, e-cigarettes have gained popularity as an alternative to traditional tobacco products, driven by changing consumer preferences. E-cigarettes are perceived as more attractive due to their flavored liquids and the belief that they are less harmful than traditional tobacco products. The aggressive marketing strategies employed by the tobacco industry, particularly targeting younger demographics, have further increased the appeal of these products.

Country Insights

The MEA e-cigarette market is further segmented by country, including the UAE, Saudi Arabia, South Africa, and the Rest of the MEA region. The UAE is currently the largest market, experiencing rapid growth as consumers shift from traditional tobacco products to e-cigarettes and other nicotine alternatives. However, this growth is accompanied by stringent government regulations aimed at controlling consumption and protecting public health.

In 2019, the UAE introduced a 100% excise tax on all vaping products, which significantly increased retail prices and impacted consumer behavior. This tax has led some consumers to opt for cheaper disposable vapes or reduce their overall consumption. Retailers and distributors must navigate these regulatory requirements and adjust their pricing and marketing strategies accordingly to remain competitive.

Company Profiles

Key players in the MEA e-cigarette market include British American Tobacco Plc, Imperial Brands Plc, Philip Morris International Inc, JT International SA, NJOY, LLC, and several others. These companies are employing various strategies, including expansion, product innovation, and mergers and acquisitions, to enhance their market presence and offer innovative products to consumers.

In conclusion, the Middle East and Africa e-cigarette market is on a growth trajectory, driven by changing consumer preferences, regulatory developments, and the increasing popularity of vaping as an alternative to traditional smoking.
1. INTRODUCTION

1.1 Report Guidance
1.2 Market Segmentation

2. EXECUTIVE SUMMARY

2.1 Key Insights
2.2 Market Attractiveness

3. RESEARCH METHODOLOGY

3.1 Secondary Research
3.2 Primary Research
  3.2.1 Hypothesis formulation:
  3.2.2 Macroeconomic factor analysis:
  3.2.3 Developing base number:
  3.2.4 Data Triangulation:
  3.2.5 Country-level data:

4. E-CIGARETTE MARKET LANDSCAPE

4.1 Market Overview
4.2 Market Entry Barriers & Compliance
4.3 Distribution and Logistics Outlook
4.4 Ecosystem Analysis
4.5 Excise duties, anti-smoking laws, and global policy trends
4.6 Regulatory Overview & Fiscal Comparison
4.7 Consumer Insights
4.8 Public Policy & International Impact
4.9 Regional Regulatory Outlook

5. MIDDLE EAST & AFRICA E-CIGARETTE MARKET - KEY MARKET DYNAMICS

5.1 Market Drivers
5.2 Market Restraints
5.3 Market Opportunities
5.4 Future Trends
5.5 Impact of Drivers and Restraints:

6. E-CIGARETTE MARKET - MIDDLE EAST & AFRICA MARKET ANALYSIS

6.1 Middle East & Africa E-Cigarette Market Revenue (US$ Million), 2024 - 2031
6.2 Middle East & Africa E-Cigarette Market Forecast and Analysis

7. MIDDLE EAST & AFRICA E-CIGARETTE MARKET REVENUE ANALYSIS - BY PRODUCT TYPE

7.1 Modular
  7.1.1 Overview
  7.1.2 Modular: Middle East & Africa E-Cigarette Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
7.2 Rechargeable
  7.2.1 Overview
  7.2.2 Rechargeable: Middle East & Africa E-Cigarette Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
7.3 Disposable
  7.3.1 Overview
  7.3.2 Disposable: Middle East & Africa E-Cigarette Market - Revenue and Forecast, 2021 - 2031 (US$ Million)

8. MIDDLE EAST & AFRICA E-CIGARETTE MARKET REVENUE ANALYSIS - BY CATEGORY TYPE

8.1 Tobacco
  8.1.1 Overview
  8.1.2 Tobacco: Middle East & Africa E-Cigarette Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
8.2 Non-Tobacco
  8.2.1 Overview
  8.2.2 Non-Tobacco: Middle East & Africa E-Cigarette Market - Revenue and Forecast, 2021 - 2031 (US$ Million)

9. MIDDLE EAST & AFRICA E-CIGARETTE MARKET REVENUE ANALYSIS - BY DISTRIBUTION CHANNEL

9.1 Online
  9.1.1 Overview
  9.1.2 Online: Middle East & Africa E-Cigarette Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
9.2 Offline
  9.2.1 Overview
  9.2.2 Offline: Middle East & Africa E-Cigarette Market - Revenue and Forecast, 2021 - 2031 (US$ Million)

10. MIDDLE EAST & AFRICA E-CIGARETTE MARKET REVENUE ANALYSIS - BY OFFLINE DISTRIBUTION CHANNEL

10.1 Specialty E-Cig Shops
  10.1.1 Overview
  10.1.2 Specialty E-Cig Shops: Middle East & Africa E-Cigarette Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
10.2 Supermarket and Hypermarket
  10.2.1 Overview
  10.2.2 Supermarket and Hypermarket: Middle East & Africa E-Cigarette Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
10.3 Others
  10.3.1 Overview
  10.3.2 Others: Middle East & Africa E-Cigarette Market - Revenue and Forecast, 2021 - 2031 (US$ Million)

11. MIDDLE EAST & AFRICA E-CIGARETTE MARKET - COUNTRY ANALYSIS

11.1 Middle East & Africa
  11.1.1 Middle East & Africa E-Cigarette Market Revenue and Forecast and Analysis - by Country
    11.1.1.1 Middle East & Africa E-Cigarette Market Revenue and Forecast and Analysis - by Country
    11.1.2.2 United Arab Emirates: Middle East & Africa E-Cigarette Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
      11.1.2.2.1 United Arab Emirates: Middle East & Africa E-Cigarette Market Share - by Product Type
      11.1.2.2.2 United Arab Emirates: Middle East & Africa E-Cigarette Market Share - by Category Type
      11.1.2.2.3 United Arab Emirates: Middle East & Africa E-Cigarette Market Share - by Distribution Channel
      11.1.2.2.4 United Arab Emirates: Middle East & Africa E-Cigarette Market Share - by Offline Distribution Channel
    11.2.3.3 Saudi Arabia: Middle East & Africa E-Cigarette Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
      11.2.3.3.1 Saudi Arabia: Middle East & Africa E-Cigarette Market Share - by Product Type
      11.2.3.3.2 Saudi Arabia: Middle East & Africa E-Cigarette Market Share - by Category Type
      11.2.3.3.3 Saudi Arabia: Middle East & Africa E-Cigarette Market Share - by Distribution Channel
      11.2.3.3.4 Saudi Arabia: Middle East & Africa E-Cigarette Market Share - by Offline Distribution Channel
    11.3.4.4 South Africa: Middle East & Africa E-Cigarette Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
      11.3.4.4.1 South Africa: Middle East & Africa E-Cigarette Market Share - by Product Type
      11.3.4.4.2 South Africa: Middle East & Africa E-Cigarette Market Share - by Category Type
      11.3.4.4.3 South Africa: Middle East & Africa E-Cigarette Market Share - by Distribution Channel
      11.3.4.4.4 South Africa: Middle East & Africa E-Cigarette Market Share - by Offline Distribution Channel
    11.4.5.5 Rest of Middle East & Africa: Middle East & Africa E-Cigarette Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
      11.4.5.5.1 Rest of Middle East & Africa: Middle East & Africa E-Cigarette Market Share - by Product Type
      11.4.5.5.2 Rest of Middle East & Africa: Middle East & Africa E-Cigarette Market Share - by Category Type
      11.4.5.5.3 Rest of Middle East & Africa: Middle East & Africa E-Cigarette Market Share - by Distribution Channel
      11.4.5.5.4 Rest of Middle East & Africa: Middle East & Africa E-Cigarette Market Share - by Offline Distribution Channel

12 COMPETITIVE LANDSCAPE

12.1 Heat Map Analysis by Key Players
12.2 Company Market Share Analysis, 2024

13 INDUSTRY LANDSCAPE

13.1 Overview
13.2 New Product Development
13.3 Merger and Acquisition
13.4 Other Strategic Developments

14 COMPANY PROFILES

14.1 British American Tobacco Plc
  14.1.1 Key Facts
  14.1.2 Business Description
  14.1.3 Products and Services
  14.1.4 Financial Overview
  14.1.5 SWOT Analysis
  14.1.6 Key Developments
14.2 Imperial Brands Plc
  14.2.1 Key Facts
  14.2.2 Business Description
  14.2.3 Products and Services
  14.2.4 Financial Overview
  14.2.5 SWOT Analysis
  14.2.6 Key Developments
14.3 Philip Morris International Inc
  14.3.1 Key Facts
  14.3.2 Business Description
  14.3.3 Products and Services
  14.3.4 Financial Overview
  14.3.5 SWOT Analysis
  14.3.6 Key Developments
14.4 JT International SA
  14.4.1 Key Facts
  14.4.2 Business Description
  14.4.3 Products and Services
  14.4.4 Financial Overview
  14.4.5 SWOT Analysis
  14.4.6 Key Developments
14.5 NJOY, LLC
  14.5.1 Key Facts
  14.5.2 Business Description
  14.5.3 Products and Services
  14.5.4 Financial Overview
  14.5.5 SWOT Analysis
  14.5.6 Key Developments
14.6 SAS J WELL FRANCE
  14.6.1 Key Facts
  14.6.2 Business Description
  14.6.3 Products and Services
  14.6.4 Financial Overview
  14.6.5 SWOT Analysis
  14.6.6 Key Developments
14.7 KIWI (Vapour Italia S.r.l.)
  14.7.1 Key Facts
  14.7.2 Business Description
  14.7.3 Products and Services
  14.7.4 Financial Overview
  14.7.5 SWOT Analysis
  14.7.6 Key Developments
14.8 ELFBAR
  14.8.1 Key Facts
  14.8.2 Business Description
  14.8.3 Products and Services
  14.8.4 Financial Overview
  14.8.5 SWOT Analysis
  14.8.6 Key Developments
14.9 Dinner Lady Fam Ltd.
  14.9.1 Key Facts
  14.9.2 Business Description
  14.9.3 Products and Services
  14.9.4 Financial Overview
  14.9.5 SWOT Analysis
  14.9.6 Key Developments
14.10 LEM (INIMEX Srl)
  14.10.1 Key Facts
  14.10.2 Business Description
  14.10.3 Products and Services
  14.10.4 Financial Overview
  14.10.5 SWOT Analysis
  14.10.6 Key Developments
14.11 LIK BAR (SIGEL Srl)
  14.11.1 Key Facts
  14.11.2 Business Description
  14.11.3 Products and Services
  14.11.4 Financial Overview
  14.11.5 SWOT Analysis
  14.11.6 Key Developments
14.12 COOLPLAY
  14.12.1 Key Facts
  14.12.2 Business Description
  14.12.3 Products and Services
  14.12.4 Financial Overview
  14.12.5 SWOT Analysis
  14.12.6 Key Developments
14.13 ELUX (Dongguan Topson Electronic Technology Co., Ltd)
  14.13.1 Key Facts
  14.13.2 Business Description
  14.13.3 Products and Services
  14.13.4 Financial Overview
  14.13.5 SWOT Analysis
  14.13.6 Key Developments
14.14 ALD Group Limited
  14.14.1 Key Facts
  14.14.2 Business Description
  14.14.3 Products and Services
  14.14.4 Financial Overview
  14.14.5 SWOT Analysis
  14.14.6 Key Developments
14.15 Eleaf
  14.15.1 Key Facts
  14.15.2 Business Description
  14.15.3 Products and Services
  14.15.4 Financial Overview
  14.15.5 SWOT Analysis
  14.15.6 Key Developments
14.16 RELX
  14.16.1 Key Facts
  14.16.2 Business Description
  14.16.3 Products and Services
  14.16.4 Financial Overview
  14.16.5 SWOT Analysis
  14.16.6 Key Developments

15. APPENDIX

15.1 About The Insight Partners
LIST OF TABLES


Table 1. Middle East & Africa E-Cigarette Market Segmentation
Table 2. List of Vendors
Table 3. Middle East & Africa E-Cigarette Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Table 4. Middle East & Africa E-Cigarette Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Product Type
Table 5. Middle East & Africa E-Cigarette Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Category Type
Table 6. Middle East & Africa E-Cigarette Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Distribution Channel
Table 7. Middle East & Africa E-Cigarette Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Offline Distribution Channel
Table 8. Middle East & Africa E-Cigarette Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Country
Table 9. United Arab Emirates: Middle East & Africa E-Cigarette Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Product Type
Table 10. United Arab Emirates: Middle East & Africa E-Cigarette Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Category Type
Table 11. United Arab Emirates: Middle East & Africa E-Cigarette Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Distribution Channel
Table 12. United Arab Emirates: Middle East & Africa E-Cigarette Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Offline Distribution Channel
Table 13. Saudi Arabia: Middle East & Africa E-Cigarette Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Product Type
Table 14. Saudi Arabia: Middle East & Africa E-Cigarette Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Category Type
Table 15. Saudi Arabia: Middle East & Africa E-Cigarette Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Distribution Channel
Table 16. Saudi Arabia: Middle East & Africa E-Cigarette Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Offline Distribution Channel
Table 17. South Africa: Middle East & Africa E-Cigarette Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Product Type
Table 18. South Africa: Middle East & Africa E-Cigarette Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Category Type
Table 19. South Africa: Middle East & Africa E-Cigarette Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Distribution Channel
Table 20. South Africa: Middle East & Africa E-Cigarette Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Offline Distribution Channel
Table 21. Rest of Middle East & Africa: Middle East & Africa E-Cigarette Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Product Type
Table 22. Rest of Middle East & Africa: Middle East & Africa E-Cigarette Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Category Type
Table 23. Rest of Middle East & Africa: Middle East & Africa E-Cigarette Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Distribution Channel
Table 24. Rest of Middle East & Africa: Middle East & Africa E-Cigarette Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Offline Distribution Channel
Table 25. Heat Map Analysis by Key Players
LIST OF FIGURES


Figure 1. Middle East & Africa E-Cigarette Market Segmentation - Country
Figure 2. Porter’s Analysis
Figure 3. Ecosystem: E-Cigarette Market
Figure 4. Middle East & Africa E-Cigarette Market - Key Market Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. Middle East & Africa E-Cigarette Market Revenue (US$ Million), 2024 - 2031
Figure 7. Middle East & Africa E-Cigarette Market Share (%) - by Product Type, 2024 and 2031
Figure 8. Modular: Middle East & Africa E-Cigarette Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 9. Rechargeable: Middle East & Africa E-Cigarette Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 10. Disposable: Middle East & Africa E-Cigarette Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 11. Middle East & Africa E-Cigarette Market Share (%) - by Category Type, 2024 and 2031
Figure 12. Tobacco: Middle East & Africa E-Cigarette Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 13. Non-Tobacco: Middle East & Africa E-Cigarette Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 14. Middle East & Africa E-Cigarette Market Share (%) - by Distribution Channel, 2024 and 2031
Figure 15. Online: Middle East & Africa E-Cigarette Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 16. Offline: Middle East & Africa E-Cigarette Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 17. Middle East & Africa E-Cigarette Market Share (%) - by Offline Distribution Channel, 2024 and 2031
Figure 18. Specialty E-Cig Shops: Middle East & Africa E-Cigarette Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 19. Supermarket and Hypermarket: Middle East & Africa E-Cigarette Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 20. Others: Middle East & Africa E-Cigarette Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 21. Middle East & Africa E-Cigarette Market Breakdown by Key Countries, 2024 and 2031 (%)
Figure 22. United Arab Emirates: Middle East & Africa E-Cigarette Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 23. Saudi Arabia: Middle East & Africa E-Cigarette Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 24. South Africa: Middle East & Africa E-Cigarette Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 25. Rest of Middle East & Africa: Middle East & Africa E-Cigarette Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 26. Company Market Share Analysis, 2024


More Publications