Mastermind Tobacco (Kenya) Ltd in Tobacco (Kenya)

August 2015 | 2 pages | ID: M04A32ED1AAEN
Euromonitor International Ltd

Abstracts

The main strategy for Mastermind Tobacco (Kenya) Ltd is to grow the share of its flagship brand Supermatch and also improve its distribution network. Currently, Mastermind Tobacco focuses on rural and peri-urban consumers for its mid-priced and economy brands.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Cigarettes, Cigarettes Including RYO Stick Equivalent, Cigars, Smokeless Tobacco, Smoking Tobacco, Vapour Devices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tobacco market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Mastermind Tobacco (Kenya) Ltd: Key Facts
Company Background
Production
Competitive Positioning
  Summary 2 Mastermind Tobacco (Kenya) Ltd: Competitive Position 2014