Lorillard Tobacco Co in Tobacco (USA)

August 2015 | 2 pages | ID: L176CE296C9EN
Euromonitor International Ltd

Abstracts

Lorillard Tobacco Co is the leading producer of menthol cigarettes in the US. Its brand Newport, which accounts for upwards of 90% of company sales, was the second bestselling brand of cigarettes in the US each year during the review period, and the leader in menthol cigarettes. Given the company’s strength and reliance on menthol cigarettes, it is highly dependent on the demand and availability of these products and thus has been a leading opponent of the FDA extending the cigarette flavour...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Cigarettes, Cigarettes Including RYO Stick Equivalent, Cigars, Smokeless Tobacco, Smoking Tobacco, Vapour Devices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tobacco market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Lorillard Tobacco Co: Key Facts
  Summary 2 Lorillard Tobacco Co: Operational Indicators
Production
Competitive Positioning
  Summary 3 Lorillard Tobacco Co: Competitive Position 2014