JT International Hellas AEBE in Tobacco (Greece)

July 2014 | 2 pages | ID: JB2EF04BF36EN
Euromonitor International Ltd

Abstracts

JT International Hellas will focus on both RYO tobacco and cigarettes over the forecast period, albeit with different strategies. Within RYO tobacco, its priority will be to maintain its leadership via the brand Old Holborn and grow the share of recently launched Camel. Within cigarettes, the company will use price reductions to strengthen its position. Following the repositioning of Camel, the company will try to keep its prices competitive in order to compete in a shrinking category.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Cigarettes, Cigarettes Including RYO Stick Equivalent, Cigars, Smokeless Tobacco, Smoking Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tobacco market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 JT International Hellas AEBE: Key Facts
Summary 2 JT International Hellas AEBE: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 JT International Hellas AEBE: Competitive Position 2013