Japan Tobacco International (China) Ltd in Tobacco (Hong Kong, China)

January 2014 | 2 pages | ID: J7DAD6AC0BFEN
Euromonitor International Ltd

Abstracts

Japan Tobacco International, or JTI, (China) plans to change the cigarette brand from Mild Seven to Mevius at a global level gradually. JTI (China) also continues to develop “reduced harm” cigarettes in order to push sales as well as to enhance its image.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Cigarettes, Cigarettes Including RYO Stick Equivalent, Cigars, Smokeless Tobacco, Smoking Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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• Get a detailed picture of the Tobacco market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Japan Tobacco International (China) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Japan Tobacco International (China) Ltd: Competitive Position 2012