Japan Tabaco International Portugal Lda in Tobacco (Portugal)

July 2017 | 2 pages | ID: J04629247B4EN
Euromonitor International Ltd

Abstracts

The subsidiary has slightly different brand positioning in Portugal than its parent Japan Tobacco Inc has in other markets. Camel, a mid-priced brand in Portugal, benefits from wide recognition and popularity, although it is not supported by the full range of subbrands found in other markets. Winston (NBO Imperial Tobacco Group/Imperial Brands; GBO Japan Tobacco) gained retail volume share gradually in Portugal, as consumers looked for cheaper alternatives in light of rising prices caused by tax...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco and Vapour Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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• Get a detailed picture of the Tobacco market;
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Contents

Strategic Direction
Key Facts
  Summary 1 Japan Tobacco International Portugal Lda: Key Facts
Production
Competitive Positioning
  Summary 2 Japan Tobacco International Portugal Lda: Competitive Position 2016