[email protected] +44 20 8123 2220 (UK) +1 732 587 5005 (US) Contact Us | FAQ |

Global E-Cigarette Market: By Product Type, By Category, By Composition, By Distribution Channel, By Region Size & Forecast with Impact Analysis of COVID-19 and Forecast up to 2027

August 2022 | 158 pages | ID: G240A0E12DE9EN
Daedal Research

US$ 2,250.00

E-mail Delivery (PDF)

Download PDF Leaflet

Accepted cards
Wire Transfer
Checkout Later
Need Help? Ask a Question
E-cigarettes are battery-powered devices that are considered less toxic than traditional cigarettes. Also known as e-cigs, e-vaping devices, vape pens and electronic cigarettes, these cigarettes consist of three main components, namely, a heating coil, battery and an e-liquid cartridge. These components help in delivering dosages of vaporized nicotine or flavored solutions to the users. In 2021, the global e-cigarette market was valued at US$20.40 billion, and is probable to reach US$54.10 billion by 2027.

Emergence of flavored e-cigarettes along with launch of economical HNB products, rising government initiatives to implement indoor smoking bans and escalating demand for different flavors & open vape systems by young population are some other factors that would propel the market growth for injectable in coming years. The e-cigarette market is projected to grow at a CAGR of 17.65%, during the forecast period of 2022-2027.

Market Segmentation Analysis:

By Product Type: The report splits the global e-cigarette market into three different product type: Modular, Rechargeable and Disposable. The Modular segment held more than 50% of the share of the e-cigarette market in 2021. Wide adoption of modular devices by users as these devices have larger batteries and hold more e-liquid, rising awareness campaigns about health risks along with prohibitive taxation to curb tobacco use, and new product innovations would support the e-cigarette product market growth.

By Category: The report divides the global e-cigarette market into two categories: Heat not Burn (HNB) and Vape. The Heat not Burn (HNB) segment held the maximum share of 85% in the global e-cigarette market. Rising demand for possibly Reduced Risk Products (RRPs,) and rising taxation on tobacco products by government in various nations are the primary growth factors that would help in the expansion of Heat not Burn (HNB) market.

By Composition: According to the report, the market is segmented by two compositions: Nicotine and Non-Nicotine. Where the Nicotine segment accounted for 65% of the share in global e-cigarette market. Growing preference for electronic cigarettes on account of low cost and fewer negative effects on the health and increasing number of millennial who prefer tobacco smoking are some of the factors anticipated to drive the demand for nicotine based e-cigarettes.

By Distribution Channel: The report divides the global e-cigarette market in the four channels: Tobacconist, Vape Shops, Online and Others. Tobacconist channel held the share of 24% of the e-cigarette market in 2021. Tobacconist distribution would develop in the future because these shops sell a large amount of cigarettes that are damaging to people's health, thus tobacconists can convey information directly to customers to use e-cigarettes and increase demand for the e-cigarette market in the future.

By Region: According to this report, the global e-cigarette market can be divided into five major regions: Asia Pacific (China, South Korea and Rest of Asia Pacific), North America (The US and Mexico), Europe (Germany, UK, France, Spain, Italy and Rest of Europe), Latin America and Middle East and Africa. The North America e-cigarette market enjoyed the market share of 42% in 2021, primarily owing to the individuals' increased knowledge of the hazardous effects of traditional cigarettes.

While the US continues to be a prominent region of North America’s e-cigarette market, accounting for the increasing awareness of safer tobacco alternatives and rising demand for smokeless vaping in the region. Availability of e-cigarettes in more than 4000 flavors and increased customer acceptance due to cost-efficiency of these devices were the major factors responsible for the growth of e-cigarettes in the US.

Global E-Cigarette Market Dynamics:

Growth Drivers: Owing to the rising awareness about the harmful effects of traditional tobacco-based combustible cigarettes, the perception of consumers towards combustible cigarettes is changing rapidly and growing number of smokers are shifting towards electronic cigarettes to control their daily nicotine dosage. Further, the market is expected to increase due to growing popularity of e-cigarettes, upsurge in working population, shift towards next generation products, mounting-up prices of tobacco cigarettes, etc.

Challenges: Side effects caused due to the use of e-cigarettes and vapor products are acting as a restraining factor on the e-cigarette market. E-cigarettes and vapor products contain harmful chemicals and toxins that have health risks. The chemicals and toxins may cause serious health problems, including cancer. Some other challenges that e-cigarette market face are stringent regulations, nicotine exposure in e-cigarette, etc.

Trends: A major trend gaining pace in e-cigarette market is rise in technological developments by e-cigarette manufacturers. The players are also introducing an extensive range of flavors, such as tobacco, fruits and botanicals, in response to the evolving consumer preferences. Further, they are developing the designs of and technology used in e-cigarettes to improve their functioning. More trends in the market are believed to augment the growth of e-cigarette market during the forecasted period include increasing influence of social media, upswing in gen z income, etc.

Impact Analysis of COVID-19 and Way Forward:

Due to the COVID-19 pandemic, the global e-cigarette market witnessed a sharp decline. The pandemic forced people to pay attention to their health and quit habits like smoking in order to tackle this situation. Thus, it impeded the demand for e-cigarettes throughout the pandemic period. Further, retail stores and outlets also stopped offering their products in order to abide by the government rules, which hampered the growth of the e-cigarette market. On the contrary, the ease of lockdown restrictions has increased the sales of e-cigarettes like before.

Competitive Landscape and Recent Developments:

The e-cigarette market is concentrated with the presence of few number of players dominating worldwide. Key players of the e-cigarette market are:
  • Imperial Brands PLC
  • British American Tobacco PLC
  • Altria Group Inc.
  • Japan Tobacco Inc.
  • Turning Point Brands Inc.
  • J WELL France
  • NicQuid
  • NJOY Inc.
  • Shenzhen IVPS Technology CO. Limited
In September 2020, Japan Tobacco Inc. announced its partnership with Sauber Engineering AG, a prototype and technology developer. Through this partnership, the companies would continue to collaborate on developing engineering projects to increase the performance of Japan Tobacco Inc. products. Also, in March 2019, Japan Tobacco Inc. announced the launch of new flavors of tobacco capsules. The two flavors include a mixed pineapple, peach, and menthol.
1. EXECUTIVE SUMMARY

2. INTRODUCTION

2.1 E-Cigarette: An Overview
  2.1.1 Benefits of E-Cigarette
2.2 E-Cigarette Segmentation: An Overview
  2.2.1 E-Cigarette Segmentation

3. GLOBAL MARKET ANALYSIS

3.1 Global E-Cigarette Market: An Analysis
  3.1.1 Global E-Cigarette Market: An Overview
  3.1.2 Global E-Cigarette Market by Value
  3.1.3 Global E-Cigarette Market by Product Type (Modular, Rechargeable and Disposable)
  3.1.4 Global E-Cigarette Market by Category (Heat not Burn (HNB) and Vape)
  3.1.5 Global E-Cigarette Market by Composition (Nicotine and Non-Nicotine)
  3.1.6 Global E-Cigarette Market by Distribution Channel (Tobacconist, Vape Shops, Online, and Others)
  3.1.7 Global E-Cigarette Market by Region (North America, Europe, Asia Pacific, Middle East and Africa and Latin America)
3.2 Global E-Cigarette Market: Product Type Analysis
  3.2.1 Global E-Cigarette Market by Product Type: An Overview
  3.2.2 Global Modular E-Cigarette Market by Value
  3.2.3 Global Rechargeable E-Cigarette Market by Value
  3.2.4 Global Disposable E-Cigarette Market by Value
3.3 Global E-Cigarette Market: Category Analysis
  3.3.1 Global E-Cigarette Market by Category: An Overview
  3.3.2 Global Heat not Burn (HNB) E-Cigarette Market by Value
  3.3.3 Global Vape E-Cigarette Market by Value
  3.3.4 Global Vape E-Cigarette Market by Segments (Closed Vape System and Open Vape System)
  3.3.5 Global Open Vape System E-Cigarette Market by Value
  3.3.6 Global Closed Vape System E-Cigarette Market by Value
3.4 Global E-Cigarette Market: Composition Analysis
  3.4.1 Global E-Cigarette Market by Composition: An Overview
  3.4.2 Global Nicotine E-Cigarette Market by Value
  3.4.3 Global Non-Nicotine E-Cigarette Market by Value
3.5 Global E-Cigarette Market: Distribution Channel Analysis
  3.5.1 Global E-Cigarette Market by Distribution Channel: An Overview
  3.5.2 Global Tobacconist E-Cigarette Market by Value
  3.5.3 Global Vape Shops E-Cigarette Market by Value
  3.5.4 Global Online E-Cigarette Market by Value
  3.5.5 Global Others E-Cigarette Market by Value

4. REGIONAL MARKET ANALYSIS

4.1 North America E-Cigarette Market: An Analysis
  4.1.1 North America E-Cigarette Market: An Overview
  4.1.2 North America E-Cigarette Market by Value
  4.1.3 North America E-Cigarette Market by Region (The US and Mexico)
  4.1.4 The US E-Cigarette Market by Value
  4.1.5 The US E-Cigarette Market by Product Type (Modular, Rechargeable and Disposable)
  4.1.6 The US Modular E-Cigarette Market by Value
  4.1.7 The US Rechargeable E-Cigarette Market by Value
  4.1.8 The US Disposable E-Cigarette Market by Value
  4.1.9 Mexico E-Cigarette Market by Value
4.2 Asia Pacific E-Cigarette Market: An Analysis
  4.2.1 Asia Pacific E-Cigarette Market: An Overview
  4.2.2 Asia Pacific E-Cigarette Market by Value
  4.2.3 Asia Pacific E-Cigarette Market by Region (China, South Korea and Rest of Asia Pacific)
  4.2.4 China E-Cigarette Market by Value
  4.2.5 South Korea E-Cigarette Market by Value
  4.2.6 Rest of Asia Pacific E-Cigarette Market by Value
4.3 Europe E-Cigarette Market: An Analysis
  4.3.1 Europe E-Cigarette Market: An Overview
  4.3.2 Europe E-Cigarette Market by Value
  4.3.3 Europe E-Cigarette Market by Region (UK, Germany, France, Spain, Italy and Rest of Europe)
  4.3.4 UK E-Cigarette Market by Value
  4.3.5 Germany E-Cigarette Market by Value
  4.3.6 France E-Cigarette Market by Value
  4.3.7 Spain E-Cigarette Market by Value
  4.3.8 Italy E-Cigarette Market by Value
  4.3.9 Rest of Europe E-Cigarette Market by Value
4.4 Latin America E-Cigarette Market: An Analysis
  4.4.1 Latin America E-Cigarette Market: An Overview
  4.4.2 Latin America E-Cigarette Market by Value
4.5 Middle East and Africa E-Cigarette Market: An Analysis
  4.5.1 Middle East and Africa E-Cigarette Market: An Overview
  4.5.2 Middle East and Africa E-Cigarette Market by Value

5. IMPACT OF COVID-19

5.1 Impact of COVID-19 on E-Cigarette Market
  5.1.1 Impact of COVID-19 on E-Cigarette
  5.1.2 Reduction in Usage of E-Cigarettes
  5.1.3 Impact on Regional Markets
  5.1.4 Post COVID-19 Impact

6. MARKET DYNAMICS

6.1 Growth Drivers
  6.1.1 Changing Consumer Perception towards Combustible Cigarettes
  6.1.2 Upsurge in Working Population
  6.1.3 Growing Popularity of E-Cigarettes
  6.1.4 Peer Influence on Youngsters
  6.1.5 Shift towards Next Generation Products
  6.1.6 Mounting-Up Prices of Tobacco Cigarettes
  6.1.7 Declining Consumption of Cigarettes
6.2 Challenges
  6.2.1 Stringent Regulations
  6.2.2 Surging Concerns over Side Effects of E-Cigarettes and Vapor Products
  6.2.3 Nicotine Exposure in E-Cigarette
6.3 Market Trends
  6.3.1 Upswing in Gen Z Income
  6.3.2 Increasing Influence of Social Media
  6.3.3 Rise in Technological Developments by E-Cigarette Manufacturers

7. COMPETITIVE LANDSCAPE

7.1 Global Vape Market Share by Key Players (Brands)
7.2 Global E-Vapour Market Share by Key Players (Brands)
7.3 Global HNB Market Share by Key Players (Brands)
7.4 The US E-Cigarette Market Share by Key Players (Brands)
7.5 The US E-Cigarette Market Volume Share by Key Players (Brands)
7.6 The US E-Vapour Market Share by Key Players
7.7 China Vape Market Share by Key Players
7.8 China HNB Market Share by Key Players

8. COMPANY PROFILES

8.1 Imperial Brands PLC
  8.1.1 Business Overview
  8.1.2 Operating Segments
  8.1.3 Business Strategy
8.2 British American Tobacco PLC
  8.2.1 Business Overview
  8.2.2 Operating Regions
  8.2.3 Business Strategy
8.3 Altria Group Inc.
  8.3.1 Business Overview
  8.3.2 Operating Segments
  8.3.3 Business Strategy
8.4 Japan Tobacco Inc.
  8.4.1 Business Overview
  8.4.2 Operating Segments
  8.4.3 Business Strategy
8.5 Turning Point Brands Inc.
  8.5.1 Business Overview
  8.5.2 Operating Segments
  8.5.3 Business Strategy
8.6 J WELL France
  8.6.1 Business Overview
  8.6.2 Business Strategy
8.7 NJOY Inc.
  8.7.1 Business Overview
8.8 NicQuid
  8.8.1 Business Overview
8.9 Shenzhen IVPS Technology CO. Limited
  8.9.1 Business Overview

LIST OF FIGURES

Figure 1: Benefits of E-Cigarette
Figure 2: E-Cigarette Segmentation
Figure 3: Global E-Cigarette Market by Value; 2017-2021 (US$ Billion)
Figure 4: Global E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 5: Global E-Cigarette Market by Product Type; 2021 (Percentage, %)
Figure 6: Global E-Cigarette Market by Category; 2021 (Percentage, %)
Figure 7: Global E-Cigarette Market by Composition; 2021 (Percentage, %)
Figure 8: Global E-Cigarette Market by Distribution Channel; 2021 (Percentage, %)
Figure 9: Global E-Cigarette Market by Region; 2021 (Percentage, %)
Figure 10: Global Modular E-Cigarette Market by Value; 2017-2021 (US$ Billion)
Figure 11: Global Modular E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 12: Global Rechargeable E-Cigarette Market by Value; 2017-2021 (US$ Billion)
Figure 13: Global Rechargeable E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 14: Global Disposable E-Cigarette Market by Value; 2017-2021 (US$ Billion)
Figure 15: Global Disposable E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 16: Global Heat not Burn (HNB) E-Cigarette Market by Value; 2017-2021 (US$ Billion)
Figure 17: Global Heat not Burn (HNB) E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 18: Global Vape E-Cigarette Market by Value; 2017-2021 (US$ Billion)
Figure 19: Global Vape E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 20: Global Vape E-Cigarette Market by Segments; 2021 (Percentage, %)
Figure 21: Global Open Vape System E-Cigarette Market by Value; 2017-2021 (US$ Million)
Figure 22: Global Open Vape System E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 23: Global Closed Vape System E-Cigarette Market by Value; 2017-2021 (US$ Billion)
Figure 24: Global Closed Vape System E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 25: Global Nicotine E-Cigarette Market by Value; 2017-2021 (US$ Billion)
Figure 26: Global Nicotine E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 27: Global Non-Nicotine E-Cigarette Market by Value; 2017-2021 (US$ Billion)
Figure 28: Global Non-Nicotine E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 29: Global Tobacconist E-Cigarette Market by Value; 2017-2021 (US$ Billion)
Figure 30: Global Tobacconist E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 31: Global Vape Shops E-Cigarette Market by Value; 2017-2021 (US$ Billion)
Figure 32: Global Vape Shops E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 33: Global Online E-Cigarette Market by Value; 2017-2021 (US$ Billion)
Figure 34: Global Online E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 35: Global Others E-Cigarette Market by Value; 2017-2021 (US$ Billion)
Figure 36: Global Others E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 37: North America E-Cigarette Market by Value; 2017-2021 (US$ Billion)
Figure 38: North America E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 39: North America E-Cigarette Market by Region; 2021 (Percentage, %)
Figure 40: The US E-Cigarette Market by Value; 2017-2021 (US$ Billion)
Figure 41: The US E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 42: The US E-Cigarette Market by Product Type; 2021 (Percentage, %)
Figure 43: The US Modular E-Cigarette Market by Value; 2017-2021 (US$ Billion)
Figure 44: The US Modular E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 45: The US Rechargeable E-Cigarette Market by Value; 2017-2021 (US$ Billion)
Figure 46: The US Rechargeable E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 47: The US Disposable E-Cigarette Market by Value; 2017-2021 (US$ Million
Figure 48: The US Disposable E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 49: Mexico E-Cigarette Market by Value; 2017-2021 (US$ Billion)
Figure 50: Mexico E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 51: Asia Pacific E-Cigarette Market by Value; 2017-2021 (US$ Billion)
Figure 52: Asia Pacific E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 53: Asia Pacific E-Cigarette Market by Region; 2021 (Percentage, %)
Figure 54: China E-Cigarette Market by Value; 2017-2021 (US$ Million)
Figure 55: China E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 56: South Korea E-Cigarette Market by Value; 2017-2021 (US$ Million)
Figure 57: South Korea E-Cigarette Market by Value; 2022-2027 (US$ Million)
Figure 58: Rest of Asia Pacific E-Cigarette Market by Value; 2017-2021 (US$ Billion)
Figure 59: Rest of Asia Pacific E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 60: Europe E-Cigarette Market by Value; 2017-2021 (US$ Billion)
Figure 61: Europe E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 62: Europe E-Cigarette Market by Region; 2021 (Percentage, %)
Figure 63: UK E-Cigarette Market by Value; 2017-2021 (US$ Billion)
Figure 64: UK E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 65: Germany E-Cigarette Market by Value; 2017-2021 (US$ Billion)
Figure 66: Germany E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 67: France E-Cigarette Market by Value; 2017-2021 (US$ Million)
Figure 68: France E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 69: Spain E-Cigarette Market by Value; 2017-2021 (US$ Million)
Figure 70: Spain E-Cigarette Market by Value; 2022-2027 (US$ Million)
Figure 71: Italy E-Cigarette Market by Value; 2017-2021 (US$ Million)
Figure 72: Italy E-Cigarette Market by Value; 2022-2027 (US$ Million)
Figure 73: Rest of Europe E-Cigarette Market by Value; 2017-2021 (US$ Billion)
Figure 74: Rest of Europe E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 75: Latin America E-Cigarette Market by Value; 2017-2021 (US$ Million)
Figure 76: Latin America E-Cigarette Market by Value; 2022-2027 (US$ Million)
Figure 77: Middle East and Africa E-Cigarette Market by Value; 2017-2021 (US$ Billion)
Figure 78: Middle East and Africa E-Cigarette Market by Value; 2022-2027 (US$ Billion)
Figure 79: Global Total Unit Sales of E-Cigarettes; May’19-May’20 (Million)
Figure 80: Current Use of Selected Tobacco Products among High School Students in the US; 2019-2020 (Percentage, %)
Figure 81: Global Profit from E-Cigarettes and Combustible Cigarettes; 2017-2023 (US$ Billion)
Figure 82: Global Number of People Employed; 2018-2022 (Billion)
Figure 83: Gen Z Income of Selected Countries; 2020-2025 (US$ Trillion)
Figure 84: Global Number of Social Media Users; 2017-2025 (Billion)
Figure 85: Global Vape Market Share by Key Players (Brands); 2021 (Percentage, %)
Figure 86: Global E-Vapour Market Share by Key Players (Brands); 2021 (Percentage, %)
Figure 87: Global HNB Market Share by Key Players (Brands); 2021 (Percentage, %)
Figure 88: The US E-Cigarette Market Share by Key Players (Brands); 2021 (Percentage, %)
Figure 89: The US E-Cigarette Market Volume Share by Key Players; 2021 (Percentage, %)
Figure 90: The US E-Vapour Market Share by Key Players; 2021 (Percentage, %)
Figure 91: China Vape Market Share by Key Players; 2021 (Percentage, %)
Figure 92: China HNB Market Share by Key Players; 2021 (Percentage, %)
Figure 93: Imperial Brands PLC by Segments; 2021 (Percentage, %)
Figure 94: British American Tobacco PLC Revenue by Regions; 2021 (Percentage, %)
Figure 95: Altria Group Inc. Net Revenue by Segments; 2021 (Percentage, %)
Figure 96: Japan Tobacco Inc. Revenue by Segment; 2021 (Percentage)
Figure 97: Turning Point Brands Inc. by Segments; 2021 (Percentage, %)
Table 1: Global E-Cigarette Regulations (2019-2020)


More Publications