Tobacco - Vietnam

September 2010 | 45 pages | ID: E066A2D2AADEN
Euromonitor International Ltd

Abstracts

Despite of the absolute ban on tobacco advertising in Vietnam since 2003, manufacturers leveraged the loose control of regulations by the government to expand their point-of-sale advertising as a means of enhancing brand awareness and increasing retail volume sales. Moreover, the low health awareness of Vietnamese consumers, together with the ineffectiveness of the government’s education programme, boosted retail volume sales of cigarettes at the end of the preview period. While many Vietnamese...

Euromonitor International's Tobacco in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigarettes Including RYO Cigarettes, Cigars, Smokeless Tobacco, Smoking Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tobacco market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Executive Summary
Active Point-of-sale Advertising Boosts Awareness and Sales
High Tar Cigarettes Remains the Dominant Type
Illicit Trade Poses Potential Threats To Domestic Production
Street Vendors Is the Key Distribution Channel
Industry Under Threat From Plans for Stricter Legislation and Tax Hikes
Operating Environment
Legislative Overview/ Fctc Ratification
Summary 1 Legislation Summary at a Glance
Minimum Legal Smoking Age
Smoking Prevalence
  Table1 Smoking Prevalence in Adult Population 2004-2009
  Table2 Number of Smokers by Gender 2004-2009
Tar Levels
  Table3 Suggested Tar and Nicotine Content 2005-2010, 2010-2015 and 2015-2020
  Table4 Regulated Tar and Nicotine Content to be Applied 2008-2014
Health Warnings
Summary 2 Health Warnings on Tobacco Packages
Advertising & Sponsorship
Summary 3 Ban on Advertising, Promotion and Sponsorship
Smoking in Public Places
Summary 4 Smoking-Free Environment
Low Ignition Propensity (lip) Regulation
Litigation
Death by Cause
  Table5 Death by Cause 2004-2009
Taxation and Pricing
Duty Paid Packet Marks
Taxation Rates
  Table6 Taxation and Duty Levies 2001-2009
Average Cigarette Pack Price Breakdown
  Table7 Average Cigarette Pack Price Breakdown: Brand Examples 2009
Production/imports/exports
  Table8 Production/Imports/Exports 2004-2009
  Table9 Trade Statistics - Cigarettes
Illicit Trade in Cigarettes
Market Indicators
  Table10 Illicit Trade Estimate of Cigarettes by Volume 2004-2009
Market Data
  Table11 Sales of Tobacco by Category: Volume 2004-2009
  Table12 Sales of Tobacco by Category: Value 2004-2009
  Table13 Sales of Tobacco by Category: % Volume Growth 2004-2009
  Table14 Sales of Tobacco by Category: % Value Growth 2004-2009
  Table15 Forecast Sales of Tobacco by Category: Volume 2009-2014
  Table16 Forecast Sales of Tobacco by Category: Value 2009-2014
  Table17 Forecast Sales of Tobacco by Category: % Volume Growth 2009-2014
  Table18 Forecast Sales of Tobacco by Category: % Value Growth 2009-2014
Definitions
Summary 5 Research Sources
British American Tobacco Vietnam Ltd
Strategic Direction
Key Facts
Summary 6 British American Tobacco Vietnam Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 British American Tobacco Vietnam Ltd: Competitive Position 2009
Philip Morris Vietnam SA
Strategic Direction
Key Facts
Summary 8 Philip Morris Vietnam SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Philip Morris Vietnam SA: Competitive Position 2009
Saigon Tobacco Co Ltd
Strategic Direction
Key Facts
Summary 10 Saigon Tobacco Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Vietnam National Tobacco Corp (vinataba)
Strategic Direction
Key Facts
Summary 11 Vietnam National Tobacco Corp (VINATABA): Key Facts
Company Background
Production
Competitive Positioning
Summary 12 Vietnam National Tobacco Corp (VINATABA): Competitive Position 2009
Headlines
Trends
Competitive Landscape
New Product Developments
Summary 13 Cigarettes - New Product Launches
Distribution
Prospects
Sector Background
Cigarettes: Price Bands
Summary 14 Cigarette Price Band Definitions
Cigarettes: Menthol/standard
Cigarettes: Filter/non-filter
Cigarettes: Carbon/standard Filter
Cigarettes: Filter Length
Cigarettes: Slims/superslims Vs Regular
Cigarettes: Pack Size
Cigarettes: Pack Type
Category Data
  Table19 Sales of Cigarettes by Tar Level: Volume 2004-2009
  Table20 Sales of Cigarettes by Tar Level: Value 2004-2009
  Table21 Sales of Cigarettes by Tar Level: % Volume Growth 2004-2009
  Table22 Sales of Cigarettes by Tar Level: % Value Growth 2004-2009
  Table23 Sales of Cigarettes by Price Band: % Volume Breakdown 2004-2009
  Table24 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2004-2009
  Table25 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2004-2009
  Table26 Sales of Cigarettes by Filter Vs Non-filter 2004-2009
  Table27 Sales of Filter Cigarettes by Carbon Vs Non-carbon 2004-2009
  Table28 Sales of Cigarettes by Length 2004-2009
  Table29 Sales of Cigarettes by Regular/Slim 2006-2009
  Table30 Sales of Cigarettes by Pack Size 2004-2009
  Table31 Sales of Cigarettes by Pack Type 2004-2009
  Table32 Cigarettes Company Shares 2005-2009
  Table33 Cigarettes Brand Shares 2006-2009
  Table34 Sales of Cigarettes by Distribution Format: % Analysis 2004-2009
  Table35 Cigarettes: Production, Imports and Exports: Total Volume 2004-2009
  Table36 Forecast Sales of Cigarettes by Tar Level: Volume 2009-2014
  Table37 Forecast Sales of Cigarettes by Tar Level: Value 2009-2014
  Table38 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2009-2014
  Table39 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2009-2014
  Table40 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2009-2014
  Table41 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2009-2014
  Table42 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2009-2014
  Table43 Forecast Sales of Cigarettes by Filter Vs Non-filter 2009-2014
  Table44 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon 2009-2014
  Table45 Forecast Sales of Cigarettes by Length 2009-2014
  Table46 Forecast Sales of Cigarettes by Regular/Slim 2009-2014
  Table47 Forecast Sales of Cigarettes by Pack Size 2009-2014
  Table48 Forecast Sales of Cigarettes by Pack Type 2009-2014
Trends
Headlines
Trends
Competitive Landscape
the Role and Effect of Cannabis/marijuana
Prospects
Category Data
  Table49 Sales of Smoking Tobacco by Category: Volume 2004-2009
  Table50 Sales of Smoking Tobacco by Category: Value 2004-2009
  Table51 Sales of Smoking Tobacco by Category: % Volume Growth 2004-2009
  Table52 Sales of Smoking Tobacco by Category: % Value Growth 2004-2009
  Table53 Sales of Smoking Tobacco by Distribution Format: % Analysis 2004-2009
  Table54 Forecast Sales of Smoking Tobacco by Category: Volume 2009-2014
  Table55 Forecast Sales of Smoking Tobacco by Category: Value 2009-2014
  Table56 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2009-2014
  Table57 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2009-2014
Trends