Djarum PT in Tobacco (Indonesia)

July 2017 | 2 pages | ID: D3B8E757232EN
Euromonitor International Ltd

Abstracts

Djarum seeks to continue expanding its presence internationally and domestically over the forecast period. With the ban on promoting the brand/logo/image of tobacco products during sponsored events in Indonesia, Djarum’s marketing activities are expected to be disrupted. Below-the-line marketing activities will become the company’s key focus. In the local marketplace the company is expected to be more aggressive in sponsoring various sports and music events, giving scholarships and holding leade...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco and Vapour Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tobacco market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Djarum PT: Key Facts
Production
  Summary 2 Djarum PT: Production Statistics 2016
Competitive Positioning
  Summary 3 Djarum PT: Competitive Position 2016