British American Tobacco UK Ltd in Tobacco (United Kingdom)

October 2013 | 3 pages | ID: BE9BB970D43EN
Euromonitor International Ltd

Abstracts

British American Tobacco faces a further decline in volume sales of cigarettes during the forecast period, and growing competition for smokers. The company is expected to diversify further, seeking to offer products which appeal to a wide range of consumers. This strategy is expected to result in further diversification in the company’s portfolio, with much of this likely to focus on the dynamic category of RYO tobacco. Within cigarettes, the company is expected to target female smokers with...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Cigarettes, Cigarettes Including RYO Stick Equivalent, Cigars, Smokeless Tobacco, Smoking Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tobacco market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 British American Tobacco UK Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 British American Tobacco UK Ltd: Competitive Position 2012