British American Tobacco Portugal in Tobacco (Portugal)

July 2014 | 2 pages | ID: BEAD625B285EN
Euromonitor International Ltd

Abstracts

British American Tobacco Portugal (BAT) has been trying to attract consumers by offering good value for money. However, competition has been fierce and the company has suffered. To face this competition, BAT is expected to focus on well-established brands such as Lucky Strike in the economy segment and Dunhill, a brand with a loyal consumer base, in the premium segment.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Cigarettes, Cigarettes Including RYO Stick Equivalent, Cigars, Smokeless Tobacco, Smoking Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tobacco market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 British American Tobacco Portugal: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 British American Tobacco Portugal: Competitive Position 2013