British American Tobacco Hellas SA in Tobacco (Greece)

August 2015 | 2 pages | ID: BA53320631BEN
Euromonitor International Ltd

Abstracts

Consolidation is set to be a key strategy for growth for British American Tobacco. The company has been delisting its least popular brands to focus on those with the best growth potential. The economy cigarettes segment will remain its primary point of focus given the good growth its Peter Stuyvesant brand has witnessed over the review period, even if the brand lost share in 2014.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Cigarettes, Cigarettes Including RYO Stick Equivalent, Cigars, Smokeless Tobacco, Smoking Tobacco, Vapour Devices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tobacco market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 British American Tobacco Hellas SA: Key Facts
  Summary 2 British American Tobacco Hellas SA: Operational Indicators
Production
Competitive Positioning
  Summary 3 British American Tobacco Hellas SA: Competitive Position 2014