British American Tobacco Belgium SA in Tobacco (Belgium)

July 2017 | 2 pages | ID: B60830E1E38EN
Euromonitor International Ltd

Abstracts

British American Tobacco (BAT) maintained its ranking of second in cigarettes in Belgium in 2016 thanks to the popularity of its flagship brands Lucky Strike and Pall Mall. The company plans to consolidate its business around these so-called “global drive brands”, while it is set to progressively discontinue local and niche brands. The migration of the Belga brand to Lucky Strike is one example of this strategy.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco and Vapour Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tobacco market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 British American Tobacco Belgium SA: Key Facts
  Summary 2 British American Tobacco Belgium SA: Operational Indicators
Production
Competitive Positioning
  Summary 3 British American Tobacco Belgium SA: Competitive Position 2016