Summer Sportswear: Providing Cool Comfort
Summer sportswear represents one of the largest single categories of sporting goods - a market worth over US$315 bn worldwide. Several companies have achieved great success in meeting consumer demand for performance apparel which combines function and fashion, and their brands enjoy widespread popularity. Also, the market is set for significant growth as an increasing number of consumers pursue healthy, active lifestyles. This report provides a wealth of information on: the sporting goods industry; the development of sportswear; sports participation; the characteristics and performance features of summer sportswear; fabrics and technologies used in summer sportswear; the effect of apparel on athletic performance; and key players in the summer sportswear market. It also looks at the role of fashion in summer sportswear, provides examples of products and technologies used in summer sportswear, and speculates on the future of the sportswear industry.
SUMMARY
INTRODUCTION
THE SPORTING GOODS INDUSTRY
DEVELOPMENT OF SPORTSWEAR
1880-1920
1920-1950
1950-1980
1980-Present
SPORTS PARTICIPATION
Running
Tennis
Swimming
Cycling
Golf
Team sports
CHARACTERISTICS AND PERFORMANCE FEATURES OF SUMMER SPORTSWEAR
Light weight
Breathability and moisture management
Body mapping technology
Insect repellency
UV protection
FABRICS AND TECHNOLOGIES USED IN SUMMER SPORTSWEAR
Fabrics
Fabric structures
Design features
Ventilation flaps
Mesh panels
Smooth interior surface
THE ROLE OF FASHION IN SUMMER SPORTSWEAR
Collaborative ventures between sportswear companies and fashion designers
Sports apparel worn as fashion or casual wear
KEY PLAYERS IN THE SUMMER SPORTSWEAR MARKET
The Olympic Games
UEFA European Football Championship
EXAMPLES OF PRODUCTS AND TECHNOLOGIES USED IN SUMMER SPORTSWEAR
Adidas: ClimaCool
Adidas: Techfit Powerweb
Adidas: Adizero
Advansa Thermo°Cool
Columbia Sportswear: Omni-Freeze Zero
Cotton Incorporated: TransDRY
HeiQ Materials: Adaptive
Helly Hansen: Lifa
Invista: Coolmax
Libolon: CoolBest II
Luxilon Industries: Luxicool
Nano-Tex: Dry Inside
Nike: Nike Pro TurboSpeed
Nilit: Nilit Aquarius
Optimer Brands: Dri-release
Outlast Technologies: Outlast Technology
Rhodia: Emana
Schoeller Group: 3XDRY
Schoeller: coldblack
THE EFFECT OF APPAREL ON ATHLETIC PERFORMANCE
OUTLOOK
INTRODUCTION
THE SPORTING GOODS INDUSTRY
DEVELOPMENT OF SPORTSWEAR
1880-1920
1920-1950
1950-1980
1980-Present
SPORTS PARTICIPATION
Running
Tennis
Swimming
Cycling
Golf
Team sports
CHARACTERISTICS AND PERFORMANCE FEATURES OF SUMMER SPORTSWEAR
Light weight
Breathability and moisture management
Body mapping technology
Insect repellency
UV protection
FABRICS AND TECHNOLOGIES USED IN SUMMER SPORTSWEAR
Fabrics
Fabric structures
Design features
Ventilation flaps
Mesh panels
Smooth interior surface
THE ROLE OF FASHION IN SUMMER SPORTSWEAR
Collaborative ventures between sportswear companies and fashion designers
Sports apparel worn as fashion or casual wear
KEY PLAYERS IN THE SUMMER SPORTSWEAR MARKET
The Olympic Games
UEFA European Football Championship
EXAMPLES OF PRODUCTS AND TECHNOLOGIES USED IN SUMMER SPORTSWEAR
Adidas: ClimaCool
Adidas: Techfit Powerweb
Adidas: Adizero
Advansa Thermo°Cool
Columbia Sportswear: Omni-Freeze Zero
Cotton Incorporated: TransDRY
HeiQ Materials: Adaptive
Helly Hansen: Lifa
Invista: Coolmax
Libolon: CoolBest II
Luxilon Industries: Luxicool
Nano-Tex: Dry Inside
Nike: Nike Pro TurboSpeed
Nilit: Nilit Aquarius
Optimer Brands: Dri-release
Outlast Technologies: Outlast Technology
Rhodia: Emana
Schoeller Group: 3XDRY
Schoeller: coldblack
THE EFFECT OF APPAREL ON ATHLETIC PERFORMANCE
OUTLOOK
LIST OF TABLES
Table 1: USA: sales of sports apparel and equipment, 2010 and 2011
Table 2: USA: growth in gross domestic product (GDP) and in sporting goods industry sales, 2008-11
Table 3: USA: participation in summer sports and leisure activities, 2011
Table 4: USA: increase in the number of golfers, 1960s-2010s
Table 5: Major summer sportswear brands by type of sport
Table 6: Television coverage of the Olympic Games, 1988-2008
Table 1: USA: sales of sports apparel and equipment, 2010 and 2011
Table 2: USA: growth in gross domestic product (GDP) and in sporting goods industry sales, 2008-11
Table 3: USA: participation in summer sports and leisure activities, 2011
Table 4: USA: increase in the number of golfers, 1960s-2010s
Table 5: Major summer sportswear brands by type of sport
Table 6: Television coverage of the Olympic Games, 1988-2008
LIST OF FIGURES
Figure 1: China: market shares in the sportswear market, by company,2011
Figure 2: Male sweat zones (front)
Figure 3: Male sweat zones (rear)
Figure 4: Female sweat zones (front)
Figure 5: Female sweat zones (rear)
Figure 6 Male heat zones (front)
Figure 7: Male heat zones (rear)
Figure 8: Female heat zones (front)
Figure 9: Female heat zones (rear)
Figure 10: Activities for which athletic apparel is worn
Figure 11: Omni-Freeze Zero fabric
Figure 12: Adaptive
Figure 13: Nike Pro TurboSpeed suit
Figure 14: Phase change materials (PCMs) in fabric"
Figure 1: China: market shares in the sportswear market, by company,2011
Figure 2: Male sweat zones (front)
Figure 3: Male sweat zones (rear)
Figure 4: Female sweat zones (front)
Figure 5: Female sweat zones (rear)
Figure 6 Male heat zones (front)
Figure 7: Male heat zones (rear)
Figure 8: Female heat zones (front)
Figure 9: Female heat zones (rear)
Figure 10: Activities for which athletic apparel is worn
Figure 11: Omni-Freeze Zero fabric
Figure 12: Adaptive
Figure 13: Nike Pro TurboSpeed suit
Figure 14: Phase change materials (PCMs) in fabric"
