Research Report on Chinese Children's Wear Industry, 2011-2012
Currently, the annual sales volume of Chinese children’s wear industry exceeds 3 billion, with the market scale of over CNY 80 billion. Since 2005, the fourth baby boom of China has occurred, which will last for 10 to 15 years. By the end of 2008, the number of Chinese children aged from 0 to 14 has reached 250 million. In the future ten years, the children’s wear industry will win the consumers with the strongest economic strength. Furthermore, with an enormous population base of newborn infants, the industry will continue developing in a positive way.
In recent years, the sales volumes of various kinds of children’s wear in Chinese urban and rural areas have shown a trend of increase with an annual growth over 10%. As for consumption levels, the major demand has turned from medium and low-grade products to medium-grade products. The demand for medium and high-grade products increases rapidly. As for consumption volume, the consumption among middle-income group, upper middle-income group and high-income group shows an obviously rising trend, while that among lowest-income group, low-income group, lower middle-income group and highest-income group shows a downward tendency. The trend has illustrated that the middle-income group is the main body of consumption.
Chinese children’s wear enterprises have no leading brands, let alone listed companies. There are over 1,000 brands in Chinese children’s wear market with low concentration, however.
Children’s wear is different from adult clothes. When parents buy clothes for their children, the fabric of the clothes is their first consideration. The fabric shouldn’t be harmful to children’s skin. Then, parents will consider the safety. The zipper and buttons shouldn’t hurt their children. When their children become a little older, parents will take quality, design, prices and brands into consideration.
At present, the brands of children’s wear in China are divided into several categories. They are international sports brands like nikekids and Adidaskids, domestic brands developed from adult brands like Antakids, LiNingkids, SWkids and Balabala; brands with a certain scale like Paclantic, SOUHAIT, LITTLEBOBDOG, Mickey, Goodbaby and Les enphants;cartoon brands like Disney, the Lion King and the popular Xi Yang Yang; and foreign brands like In the Night Garden, Transformers and POPEYE. In addition, some European brands begin to pour into the Chinese market. These brands, represented by H&M and ZARA, pay more attention to small profit and quick return. Some famous brands in Chinese adult clothes industry have broadened their way to children’s wear market, such as Anta, Li Ning, 361°, SEPTWOLVES and Giordano.
Currently, the famous brands in the Chinese market have their own styles. There are fewer and fewer phenomena of plagiarism and sameness. The pace of children’s wear subdivision continues accelerating. The subdivision contains different levels, such as market pattern, region, enterprise pattern and brand style, etc. More trade forms will especially derive from the manufacture industry. Brand groups, marketing companies of professional brands, brand processors, brand retailers, exclusive retailers, professional purchasing agents, professional wholesalers, design companies and brand customization companies will come into being.
In recent years, many famous Chinese children’s wear enterprises begin to cooperate with international brand companies. There is an overwhelming trend of the famous international brands to enter Chinese market.
It is estimated that the scale of the Chinese children’s wear industry will exceed CNY 150 billion by 2015.
Readers can acquire more information from the report:
In recent years, the sales volumes of various kinds of children’s wear in Chinese urban and rural areas have shown a trend of increase with an annual growth over 10%. As for consumption levels, the major demand has turned from medium and low-grade products to medium-grade products. The demand for medium and high-grade products increases rapidly. As for consumption volume, the consumption among middle-income group, upper middle-income group and high-income group shows an obviously rising trend, while that among lowest-income group, low-income group, lower middle-income group and highest-income group shows a downward tendency. The trend has illustrated that the middle-income group is the main body of consumption.
Chinese children’s wear enterprises have no leading brands, let alone listed companies. There are over 1,000 brands in Chinese children’s wear market with low concentration, however.
Children’s wear is different from adult clothes. When parents buy clothes for their children, the fabric of the clothes is their first consideration. The fabric shouldn’t be harmful to children’s skin. Then, parents will consider the safety. The zipper and buttons shouldn’t hurt their children. When their children become a little older, parents will take quality, design, prices and brands into consideration.
At present, the brands of children’s wear in China are divided into several categories. They are international sports brands like nikekids and Adidaskids, domestic brands developed from adult brands like Antakids, LiNingkids, SWkids and Balabala; brands with a certain scale like Paclantic, SOUHAIT, LITTLEBOBDOG, Mickey, Goodbaby and Les enphants;cartoon brands like Disney, the Lion King and the popular Xi Yang Yang; and foreign brands like In the Night Garden, Transformers and POPEYE. In addition, some European brands begin to pour into the Chinese market. These brands, represented by H&M and ZARA, pay more attention to small profit and quick return. Some famous brands in Chinese adult clothes industry have broadened their way to children’s wear market, such as Anta, Li Ning, 361°, SEPTWOLVES and Giordano.
Currently, the famous brands in the Chinese market have their own styles. There are fewer and fewer phenomena of plagiarism and sameness. The pace of children’s wear subdivision continues accelerating. The subdivision contains different levels, such as market pattern, region, enterprise pattern and brand style, etc. More trade forms will especially derive from the manufacture industry. Brand groups, marketing companies of professional brands, brand processors, brand retailers, exclusive retailers, professional purchasing agents, professional wholesalers, design companies and brand customization companies will come into being.
In recent years, many famous Chinese children’s wear enterprises begin to cooperate with international brand companies. There is an overwhelming trend of the famous international brands to enter Chinese market.
It is estimated that the scale of the Chinese children’s wear industry will exceed CNY 150 billion by 2015.
Readers can acquire more information from the report:
- Development of Chinese children’s wear industry
- Competition of Chinese children’s wear market
- regional development of Chinese children’s wear industry
- import and export of Chinese children’s wear industry
- analysis on major enterprises of Chinese children’s wear industry
- prediction on development of Chinese children’s wear industry
- enterprises producing children’s wear
- related enterprises of children’s wear
- investors who concern about Chinese children’s wear industry
- research institutes that concern about Chinese children’s wear industry
1 ANALYSIS ON DEVELOPMENT OF WORLD CHILDREN’S WEAR INDUSTRY
1.1 Analysis on Global Children’s Wear Industry
1.1.1 Characteristics
1.1.2 Production Capacity
1.2 Analysis on Global Children’s Wear Market
1.2.1 Production Situation
1.2.2 Consumption Situation
1.2.3 Consumption Structure
1.3 Comparison on of Children’s Wear Market Home and Abroad in 2009
2 ANALYSIS AND PREDICTION ON SUPPLY AND DEMAND OF CHINESE CHILDREN’S WEAR INDUSTRY, 2009-2012
2.1 Analysis on Supply of Chinese Children’s Wear Industry, 2009-2010
2.1.1 Overall Supply
2.1.2 Supply in Key Areas
2.2 Analysis on Factors influencing Supply of Chinese Children’s Wear Market
2.2.1 Demand Fluctuations
2.2.2 Production Capacity of Manufacturers
2.2.3 Supply of Raw Materials
2.2.4 Technology Improvement
2.2.5 Policy Changes
2.3 Supply Trend of Chinese Children’s Wear Market, 2011-2012
2.3.1 Analysis on Whole Supply Trend
2.3.2 Analysis on Supply Trend in Key Regions
2.4 Analysis and Prediction on Demand of Chinese Children’s Wear Industry, 2009-2012
2.4.1 Analysis on Demand, 2009-2010
2.4.2 Prediction on Demand, 2011-2012
3 ANALYSIS AND PREDICTION ON IMPORT AND EXPORT OF CHINESE CHILDREN’S WEAR INDUSTRY, 2009-2012
3.1 Analysis on Import
3.2 Analysis on Export
3.3 Prediction on Import and Export
4 ANALYSIS ON OPERATIONS OF CHINESE CHILDREN’S WEAR INDUSTRY IN KEY REGIONS, 2009-2012
4.1 Operations of Children’s Wear Industry in East China
4.2 Operations of Children’s Wear Industry in South China
4.3 Operations of Children’s Wear Industry in Central China
4.4 Operations of Children’s Wear Industry in North China
4.5 Operations of Children’s Wear Industry in Northwest China
4.6 Operations of Children’s Wear Industry in Southwest China
4.7 Operations of Children’s Wear Industry in Northeast China
5 ANALYSIS ON MAJOR BRANDS OF CHINESE CHILDREN’S WEAR INDUSTRY, 2009-2010
5.1 Balabala
5.1.1 Corporate Profile
5.1.2 Operations
5.1.3 Development Strategy
5.2 LITTLEBOBDOG
5.2.1 Corporate Profile
5.2.2 Operations
5.2.3 Development Strategy
5.3 Les enphants
5.4 S.S.XIAOYU
5.5 PIYOPIYO
5.6 Paclantic
5.7 Goodbaby
5.8 Carfield
5.9 PEPCO
5.10 Other Brands
6 ANALYSIS ON CONSUMERS OF CHINESE CHILDREN’S WEAR INDUSTRY, 2009-2010
6.1 Investigation on Target Consumer Groups of Chinese Children’s Wear Industry
6.1.1 Preferences of Consumers on Different Income Levels
6.1.2 Preferences of Consumers in Different Regions
6.2 Investigation on Brands of Chinese Children’s Wear Market
6.2.1 Brand Preferences of Consumers
6.2.2 Frequently Purchased Brands
6.2.3 Brand Loyalty
6.2.4 Consumption Concept of Consumers
6.3 Factors Influencing Consumers’ Purchase of Children’s Wear
6.3.1 Price Sensitivity
6.3.2 Brand Effect
6.3.3 Convenience of Purchase
6.3.4 Advertisements
6.3.5 Packages
7 ANALYSIS ON INVESTMENT RISK OF CHINESE CHILDREN’S WEAR INDUSTRY
7.1 Risk of Macro Economy
7.2 Risk of Policy Environment
7.3 Risk of Market Competition
7.4 Risk of Technology Level
7.5 Risk of Export
7.6 Risk of Related Industries
8 PREDICTION ON DEVELOPMENT AND INVESTMENT OF CHINESE CHILDREN’S WEAR INDUSTRY, 2011-2012
8.1 Prediction on Market Scale
8.2 Prediction on Investment Opportunity
1.1 Analysis on Global Children’s Wear Industry
1.1.1 Characteristics
1.1.2 Production Capacity
1.2 Analysis on Global Children’s Wear Market
1.2.1 Production Situation
1.2.2 Consumption Situation
1.2.3 Consumption Structure
1.3 Comparison on of Children’s Wear Market Home and Abroad in 2009
2 ANALYSIS AND PREDICTION ON SUPPLY AND DEMAND OF CHINESE CHILDREN’S WEAR INDUSTRY, 2009-2012
2.1 Analysis on Supply of Chinese Children’s Wear Industry, 2009-2010
2.1.1 Overall Supply
2.1.2 Supply in Key Areas
2.2 Analysis on Factors influencing Supply of Chinese Children’s Wear Market
2.2.1 Demand Fluctuations
2.2.2 Production Capacity of Manufacturers
2.2.3 Supply of Raw Materials
2.2.4 Technology Improvement
2.2.5 Policy Changes
2.3 Supply Trend of Chinese Children’s Wear Market, 2011-2012
2.3.1 Analysis on Whole Supply Trend
2.3.2 Analysis on Supply Trend in Key Regions
2.4 Analysis and Prediction on Demand of Chinese Children’s Wear Industry, 2009-2012
2.4.1 Analysis on Demand, 2009-2010
2.4.2 Prediction on Demand, 2011-2012
3 ANALYSIS AND PREDICTION ON IMPORT AND EXPORT OF CHINESE CHILDREN’S WEAR INDUSTRY, 2009-2012
3.1 Analysis on Import
3.2 Analysis on Export
3.3 Prediction on Import and Export
4 ANALYSIS ON OPERATIONS OF CHINESE CHILDREN’S WEAR INDUSTRY IN KEY REGIONS, 2009-2012
4.1 Operations of Children’s Wear Industry in East China
4.2 Operations of Children’s Wear Industry in South China
4.3 Operations of Children’s Wear Industry in Central China
4.4 Operations of Children’s Wear Industry in North China
4.5 Operations of Children’s Wear Industry in Northwest China
4.6 Operations of Children’s Wear Industry in Southwest China
4.7 Operations of Children’s Wear Industry in Northeast China
5 ANALYSIS ON MAJOR BRANDS OF CHINESE CHILDREN’S WEAR INDUSTRY, 2009-2010
5.1 Balabala
5.1.1 Corporate Profile
5.1.2 Operations
5.1.3 Development Strategy
5.2 LITTLEBOBDOG
5.2.1 Corporate Profile
5.2.2 Operations
5.2.3 Development Strategy
5.3 Les enphants
5.4 S.S.XIAOYU
5.5 PIYOPIYO
5.6 Paclantic
5.7 Goodbaby
5.8 Carfield
5.9 PEPCO
5.10 Other Brands
6 ANALYSIS ON CONSUMERS OF CHINESE CHILDREN’S WEAR INDUSTRY, 2009-2010
6.1 Investigation on Target Consumer Groups of Chinese Children’s Wear Industry
6.1.1 Preferences of Consumers on Different Income Levels
6.1.2 Preferences of Consumers in Different Regions
6.2 Investigation on Brands of Chinese Children’s Wear Market
6.2.1 Brand Preferences of Consumers
6.2.2 Frequently Purchased Brands
6.2.3 Brand Loyalty
6.2.4 Consumption Concept of Consumers
6.3 Factors Influencing Consumers’ Purchase of Children’s Wear
6.3.1 Price Sensitivity
6.3.2 Brand Effect
6.3.3 Convenience of Purchase
6.3.4 Advertisements
6.3.5 Packages
7 ANALYSIS ON INVESTMENT RISK OF CHINESE CHILDREN’S WEAR INDUSTRY
7.1 Risk of Macro Economy
7.2 Risk of Policy Environment
7.3 Risk of Market Competition
7.4 Risk of Technology Level
7.5 Risk of Export
7.6 Risk of Related Industries
8 PREDICTION ON DEVELOPMENT AND INVESTMENT OF CHINESE CHILDREN’S WEAR INDUSTRY, 2011-2012
8.1 Prediction on Market Scale
8.2 Prediction on Investment Opportunity
SELECTED CHARTS
Chart Analysis on Lifecycle of Children’s Wear Industry
Chart Productivity of Global Children’s Wear Industry, 2006-2010
Chart Production of Chinese Children’s Wear Industry, 2005-2009
Chart Demand of Chinese Children’s Wear Industry, 2005-2009
Chart Export Volume of Chinese Children’s Wear Industry, 2006-2009
Chart Scale of Chinese Children’s Wear Market, 2006-2009
Chart Prediction on Scale of Chinese Children’s Wear Market, 2011-2015
Chart Analysis on Lifecycle of Children’s Wear Industry
Chart Productivity of Global Children’s Wear Industry, 2006-2010
Chart Production of Chinese Children’s Wear Industry, 2005-2009
Chart Demand of Chinese Children’s Wear Industry, 2005-2009
Chart Export Volume of Chinese Children’s Wear Industry, 2006-2009
Chart Scale of Chinese Children’s Wear Market, 2006-2009
Chart Prediction on Scale of Chinese Children’s Wear Market, 2011-2015
