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Profile of Mizuno: a World-renowned Sports Brand

August 2012 | 12 pages | ID: PB16B3EC045EN
Textiles Intelligence Ltd

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Mizuno is one of the world's longest established suppliers of sporting goods. Once associated only with golf and baseball, Mizuno is now renowned worldwide in a variety of sports and recreational activities. The company boasts a vast array of sports equipment, apparel and accessories which have been endorsed by top professional athletes and sports players around the world. In a bid to boost its position further in the global sporting goods industry, Mizuno is stepping up its promotional activities in fitness markets, notably running, and will exploit opportunities created by the London 2012 Olympic Games. In this way, it hopes to achieve higher revenues and double-digit growth in earnings in its 2012/13 financial year. The report highlights the company's development, its products and technologies, sales and marketing activities, corporate social responsibility and financial performance, as well as providing an outlook for the future.
SUMMARY

INTRODUCTION

COMPANY DEVELOPMENT

PRODUCTS AND TECHNOLOGIES

SALES AND MARKETING

Sponsorships

CORPORATE SOCIAL RESPONSIBILITY

FINANCIAL PERFORMANCE

OUTLOOK

LIST OF TABLES

Table 1: Mizuno: key manufacturing subsidiaries and company branches, 2012
Table 2: Mizuno: selected fabric and apparel technologies
Table 3: Mizuno: geographic distribution of revenues and operating profit, 2008/09-2012/13
Table 4: Mizuno: selected athlete sponsorships
Table 5: Mizuno: environmentally friendly products, March 2011
Table 6: Mizuno: key financial data, 20007/08-2011/12

LIST OF FIGURES

Figure 1: Mizuno: revenues by product category, 2011/12
Figure 2: Mizuno: Wave Inspire 8
Figure 3: Mizuno: Wave Rider 15
Figure 4: Mizuno: GXII swimwear


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