- The report contains detailed information about Orange 21 Inc. that gives an unrivalled in-depth knowledge about internal business-environment of the company: data about the owners, senior executives, locations, subsidiaries, markets, products, and company history.
- Another part of the report is a SWOT-analysis carried out for Orange 21 Inc.. It involves specifying the objective of the company's business and identifies the different factors that are favorable and unfavorable to achieving that objective. SWOT-analysis helps to understand company’s strengths, weaknesses, opportunities, and possible threats against it.
- The Orange 21 Inc. financial analysis covers the income statement and ratio trend-charts with balance sheets and cash flows presented on an annual and quarterly basis. The report outlines the main financial ratios pertaining to profitability, margin analysis, asset turnover, credit ratios, and company’s long-term solvency. This sort of company's information will assist and strengthen your company’s decision-making processes.
- In the part that describes Orange 21 Inc. competitors and the industry in whole, the information about company's financial ratios is compared to those of its competitors and to the industry. The unique analysis of the market and company’s competitors along with detailed information about the internal and external factors affecting the relevant industry will help to manage your business environment. Your company’s business and sales activities will be boosted by gaining an insight into your competitors’ businesses.
- Also the report provides relevant news, an analysis of PR-activity, and stock price movements. The latter are correlated with pertinent news and press releases, and annual and quarterly forecasts are given by a variety of experts and market research firms. Such information creates your awareness about principal trends of Orange 21 Inc. business.
About Orange 21 Inc.
Orange 21 Inc. engages in the design, development, and marketing of eyewear products, apparel, and accessories.
Action Sports Lifestyle Brands
The company designs, develops, and markets products for the action sports, motorsports, snowsports, and lifestyle markets. Its principal products, sunglasses and goggles, are marketed primarily under the brands, Spy, SpyOptic, and ONeill. These products target the action sport and power sports markets, including surfing, skateboarding, snowboarding, ski and motocross, and the lifestyle market within fashion, music, and entertainment. The company sells its products in approximately 3,000 retail locations in the United States and Canada and internationally through approximately 3,000 retail locations serviced by its international distributors and the company. The company has developed relationships with key multi-store action sport and lifestyle retailers, as well as sunglass specialty retailers in the United States, such as Zumiez, Inc., Sunglass Hut, Tillys Clothing, Shoes & Accessories, No Fear, Solstice, Totes/Sunglass World, Sun Diego, Industrial Skateboards, and a selective collection of specialized individually owned and operated surf, skate, snow, and motocross stores.
For the Spy and ONeill brands, the company focuses its marketing and sales efforts on the action sports, motorsports, snowsports, and lifestyle markets, and specifically, persons ranging in age from 17 to 35. The company separates its eyewear products into two groups: sunglasses, which includes fashion, performance sport, and women-specific sunglasses; and goggles, which includes snowsport and motocross goggles. In addition, the company sells branded sunglass and goggle accessories.
Other Lifestyle Brand
The company also offers eyewear under the Margaritaville brand. The Margaritaville brand has developed a presence across various categories, including apparel, foods, distilled spirits, beer, and party appliances.
The companys product matrix consists of seven product categories, including fashion sunglasses, women-specific sunglasses, performance sport sunglasses, snowsport goggles, motocross goggles, accessories, and prescription glasses.
The company offers 27 models of fashion sunglass products. The majority of its fashion sunglass frames are constructed of propionate or acetate. These frames are engineered utilizing various colorations and color fades that are created and/or polished for a high-gloss finish. The majority of its fashion sunglass frames, including color fades, are hand painted in Italy and China. The company also incorporates adjustable wire-core temples into seven of its fashion sunglass products. In addition, it offers metal sunglass frames and eyewear forged from pliable yet monel alloy, a metal compound made from nickel, silver, and aluminum.
The company offers 11 models of women-specific sunglass products. These models are constructed of propionate or acetate, which are engineered utilizing various colorations and color fades that are polished for a high-gloss finish. Other materials utilized in this product line include grilamid and monel alloy.
Performance Sport Sunglasses
The company offers three Spy branded performance sport sunglass products, which are designed to meet the demands of action sports athletes. The frames are constructed from injection-molded grilamid. These models incorporate its patented Scoop airflow technology, contain its ARC lenses and are engineered to incorporate interchangeable lenses. Majority models also are available with its Trident polarized lenses and Hytrel rubber on the bridge and temple tips of the frames to prevent slippage.
The company offers eight models of snowsport goggle products. Its snowsport goggle models are constructed of injected polyurethane, anti-fog lens construction and Isotron foam, and offer ultraviolet (UV) protection incorporate its patented Scoop airflow technology. Three of the models utilize its ARC spherical, dual-lens system, one uses its multibase Mosaic technology, and the other models utilize cylindrical, dual-pane lens technology.
The company offers five models of motocross goggles. Its motocross goggles are constructed of injected polyurethane and incorporate its patented Scoop airflow technology, Isotron foam and polycarbonate hard-coated scratch-resistant lenses. For perspiration absorption, the company uses either its moisture-wicking Dri-Force fleece, which is bonded to its Isotron foam, or its two-stage Sweat Absorption System.
The company offers a range of motocross accessories, as well as sport sunglass and snowsport goggle lens replacement kits, which enable consumers to interchange the color of lenses in its performance eyewear products to adjust to various light conditions.
The company has 12 unisex prescription eyewear frames, made in Italy and China of hand-milled acetate, available in European countries.
The companys products are sold in approximately 40 countries outside of the United States. Its international distributors utilize an independent or hired sales force in Europe, the Middle East, and Africa (EMEA); the Asia Pacific; and South American regions.
The company competes with sunglass and goggle brands in various niches of the action sports market, including Dragon Optical, Fox, Anon Optics, Von Zipper, Electric Visual, Arnette, Oakley, Scott, and Smith Optics. It also competes with lifestyle brands that offer eyewear products, such as Quiksilver. The company competes with various brands in the broader fashion sunglass sector of the eyewear market, including Armani, Christian Dior, Dolce & Gabbana, Gucci, Prada, and Versace.
The company was founded in 1992. It was formerly known as Spy Optic, Inc. and changed its name to Orange 21 Inc. in 2004.
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1. ORANGE 21 INC. COMPANY PROFILE
1.1. Key facts
1.2. Financial Performance
1.3. Key Executives
1.4. Ownership and Major Holders
1.5. Company History
2. ORANGE 21 INC. BUSINESS OVERVIEW
2.1. Business Description
2.2. Major Products and Services
2.3. Markets and Sales Activities
2.4. Locations, Subsidiaries, Operating Units
3. ORANGE 21 INC. SWOT ANALYSIS
4. ORANGE 21 INC. FINANCIAL ANALYSIS
4.1. Financial Statements
4.1.1. Income Statement
4.1.2. Balance Sheet
4.1.3. Cash Flow
4.2. Financial Ratios
4.2.2. Margin Analysis
4.2.3. Asset Turnover
4.2.4. Credit Ratios
4.2.5. Long-Term Solvency
4.2.6. Growth Over Prior Year
4.2.7. Financial Ratios Charts
4.3. Stock Market Snapshot
5. ORANGE 21 INC. COMPETITORS AND INDUSTRY ANALYSIS
5.1. Orange 21 Inc. Direct Competitors
5.2. Comparison of Orange 21 Inc. and Direct Competitors Financial Ratios
5.3. Comparison of Orange 21 Inc. and Direct Competitors Stock Charts
5.4. Orange 21 Inc. Industry Analysis
5.4.1. Clothing, Textiles and Accessories Industry Snapshot
5.4.2. Orange 21 Inc. Industry Position Analysis
6. ORANGE 21 INC. NEWS & EVENTS
6.1. News & PR Activity Analysis
6.2. IR Corporate News
6.3. Marketing News
6.4. Corporate Events
7. ORANGE 21 INC. EXPERTS REVIEW1
7.1. Experts Opinion
7.2. Experts Estimates
8. ORANGE 21 INC. ENHANCED SWOT ANALYSIS2
9. UNITED STATES PESTEL ANALYSIS2
9.1. Political Factors
9.2. Economic Factors
9.3. Social Factors
9.4. Technological Factors
9.5. Environmental Factors
9.6. Legal Factors
10. ORANGE 21 INC. IFE, EFE, IE MATRICES2
10.1. Internal Factor Evaluation Matrix
10.2. External Factor Evaluation Matrix
10.3. Internal External Matrix
11. ORANGE 21 INC. PORTER FIVE FORCES ANALYSIS2
12. ORANGE 21 INC. VRIO ANALYSIS2
APPENDIX: RATIO DEFINITIONS
LIST OF TABLES
Orange 21 Inc. Key Facts
Income Statement Key Figures
Balance Sheet Key Figures
Cash Flow Statement Key Figures
Financial Performance Abbreviation Guide
Orange 21 Inc. Key Executives
Key Executives Biographies1
Key Executives Compensations1
Orange 21 Inc. Major Shareholders
Orange 21 Inc. History
Orange 21 Inc. Products
Revenues by Segment
Revenues by Region
Orange 21 Inc. Offices and Representations
Orange 21 Inc. SWOT Analysis
Yearly Income Statement Including Trends
Income Statement Latest 4 Quarters Including Trends
Yearly Balance Sheet Including Trends
Balance Sheet Latest 4 Quarters Including Trends
Yearly Cash Flow Including Trends
Cash Flow Latest 4 Quarters Including Trends
Orange 21 Inc. Profitability Ratios
Margin Analysis Ratios
Asset Turnover Ratios
Long-Term Solvency Ratios
Financial Ratios Growth Over Prior Year
Orange 21 Inc. Capital Market Snapshot
Orange 21 Inc. Direct Competitors Key Facts
Direct Competitors Profitability Ratios
Direct Competitors Margin Analysis Ratios
Direct Competitors Asset Turnover Ratios
Direct Competitors Credit Ratios
Direct Competitors Long-Term Solvency Ratios
Clothing, Textiles and Accessories Industry Statistics
Orange 21 Inc. Industry Position
Company vs. Industry Income Statement Analysis
Company vs. Industry Balance Sheet Analysis
Company vs. Industry Cash Flow Analysis
Company vs. Industry Ratios Comparison
Orange 21 Inc. Consensus Recommendations1
Analyst Recommendation Summary1
Price Target Summary1
Experts Recommendation Trends1
Revenue Estimates Analysis1
Earnings Estimates Analysis1
Revenue Estimates Trend1
Earnings Estimates Trend1
LIST OF FIGURES
Orange 21 Inc. Annual Revenues in Comparison with Cost of Goods Sold and Gross Profit
Profit Margin Chart
Operating Margin Chart
Return on Equity (ROE) Chart
Return on Assets (ROA) Chart
Debt to Equity Chart
Current Ratio Chart
Orange 21 Inc. 1-year Stock Charts
Orange 21 Inc. 5-year Stock Charts
Orange 21 Inc. vs. Main Indexes 1-year Stock Chart
Orange 21 Inc. vs. Direct Competitors 1-year Stock Charts
Orange 21 Inc. Article Density Chart
1 – Data availability depends on company’s security policy.
2 – These sections are available only when you purchase a report with appropriate additional types of analyses.
The complete financial data is available for publicly traded companies.
SWOT, which stands for Strengths, Weaknesses, Opportunities and Threats, is an analytical framework that identifies the internal and external factors that are favorable and unfavorable for a company.
Enhanced SWOT Analysis
Enhanced SWOT is a 3×3 grid that arranges strengths, weaknesses, opportunities and threats into one scheme:
- How to use the strengths to take advantage of the opportunities?
- How to use the strengths to reduce likelihood and impact of the threats?
- How to overcome the weaknesses that obstruct taking advantage of the opportunities?
- How to overcome the weaknesses that can make the threats a reality?
Upon answering these questions a company can develop a project plan to improve its business performance.
PESTEL (also termed as PESTLE) is an ideal tool to strategically analyze what influence different outside factors – political, economic, sociocultural, technological, environmental and legal – exert on a business to later chart its long term targets.
Being part of the external analysis when carrying out a strategic assessment or performing a market study, PESTEL gives an overview of diverse macro-environmental factors that any company should thoughtfully consider. By perceiving these outside environments, businesses can maximally benefit from the opportunities while minimizing the threats to the organization.
Key Factors Examined by PESTEL Analysis:
- Political – What opportunities and pressures are brought by political bodies and what is the degree of public regulations’ impact on the business?
- Economic – What economic policies, trends and structures are expected to affect the organization, what is this influence’s degree?
- Sociological – What cultural and societal aspects will work upon the demand for the business’s products and operations?
- Technological – What impact do the technological aspects, innovations, incentives and barriers have on the organization?
- Environmental – What environmental and ecological facets, both locally and farther afield, are likely to predetermine the business?
- Legal – What laws and legislation will exert influence on the style the business is carried out?
IFE, EFE, IE Matrices
The Internal Factor Evaluation matrix (IFE matrix) is a strategic management tool helping audit or evaluate major weaknesses and strengths in a business’s functional areas. In addition, IFE matrix serves as a basis for identifying and assessing relationships amongst those areas. The IFE matrix is utilised in strategy formulation.
The External Factor Evaluation matrix (EFE matrix) is a tool of strategic management that is typically utilised to assess current market conditions. It is an ideal instrument for visualising and prioritising the threats and opportunities a firm is facing.
The essential difference between the above mentioned matrices lies in the type of factors incorporated in the model; whilst the latter is engaged in internal factors, the former deals exceptionally with external factors – those exposed to social, political, economic, legal, etc. external forces.
Being a continuation of the EFE matrix and IFE matrix models, the Internal External matrix (IE matrix) rests upon an investigation of external and internal business factors integrated into one suggestive model.
Porter Five Forces Analysis
The Porter’s five forces analysis studies the industry of operation and helps the company find new sources of competitive advantage. The analysis surveys an industry through five major questions:
- What composes a threat of substitute products and services?
- Is there a threat of new competitors entering the market?
- What is the intensity of competitive rivalry?
- How big is the bargaining power of buyers?
- How significant is the bargaining power of suppliers?
VRIO stands for Value, Rarity, Imitability, Organization. This analysis helps to evaluate all company’s resources and capabilities and bring them together into one aggregate table that includes:
- Tangible resources
- Intangible resources
- Innovation and Creativity
- Organizational capabilities
The result of the analysis gives a clear picture of company’s competitive and economic implications, answering the questions if the resources mentioned above are:
- Costly to imitate?
- Organized properly?