Men's Underwear, Nightwear and Swimwear in Portugal

May 2011 | 29 pages | ID: MA994B5FF8EEN
Euromonitor International Ltd

Abstracts

Men’s underwear, nightwear and swimwear in Portugal is still underdeveloped, with few brands choosing to make any substantial investment. The major companies operating in this category usually focus their business strategies on women, since this group offers greater profit potential.

Euromonitor International's Men's Underwear, Nightwear and Swimwear in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Belts, Boys' Clothing, Girls' Clothing, Gloves, Hats/Caps, Men's Jeans, Men's Nightwear, Men's Outerwear (Excl Jeans), Men's Swimwear, Men's Underwear, Other Clothing Accessories, Other Hosiery, Scarves, Socks, Ties, Tights, Women's Jeans, Women's Nightwear, Women's Outerwear (Excl Jeans), Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Men's Underwear, Nightwear and Swimwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Men's Underwear, Nightwear and Swimwear in Portugal
Euromonitor International
May 2011

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Men's Underwear, Nightwear and Swimwear by Category: Volume 2005-2010
  Table 2 Sales of Men's Underwear, Nightwear and Swimwear by Category: Value 2005-2010
  Table 3 Sales of Men's Underwear, Nightwear and Swimwear by Category: % Volume Growth 2005-2010
  Table 4 Sales of Men's Underwear, Nightwear and Swimwear by Category: % Value Growth 2005-2010
  Table 5 Men's Underwear, Nightwear and Swimwear Company Shares 2006-2010
  Table 6 Men's Underwear, Nightwear and Swimwear Brand Shares 2007-2010
  Table 7 Sales of Men's Underwear, Nightwear and Swimwear by Distribution Format: % Analysis 2005-2010
  Table 8 Forecast Sales of Men's Underwear, Nightwear and Swimwear by Category: Volume 2010-2015
  Table 9 Forecast Sales of Men's Underwear, Nightwear and Swimwear by Category: Value 2010-2015
  Table 10 Forecast Sales of Men's Underwear, Nightwear and Swimwear by Category: % Volume Growth 2010-2015
  Table 11 Forecast Sales of Men's Underwear, Nightwear and Swimwear by Category: % Value Growth 2010-2015
Adidas Portugal - Artigos Desporto SA in Apparel (portugal)
Strategic Direction
Key Facts
  Summary 1 adidas Portugal - Artigos Desporto SA : Key Facts
  Summary 2 adidas Portugal - Artigos Desporto SA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 3 adidas Portugal - Artigos Desporto SA: Competitive Position 2010
Internet Strategy
Hennes & Mauritz, Lda in Apparel (portugal)
Strategic Direction
Key Facts
  Summary 4 Hennes & Mauritz Lda: Key Facts
  Summary 5 Hennes & Mauritz Lda: Operational Indicators
Company Background
  Chart 1 Hennes & Mauritz, Lda: H&M in Porto
Production
Competitive Positioning
  Summary 6 Hennes & Mauritz, Lda: Competitive Position 2010
Internet Strategy
Levi Strauss España SA in Apparel (portugal)
Strategic Direction
Key Facts
  Summary 7 Levi Strauss España SA: Key Facts
  Summary 8 Levi Strauss España SA: Operational Indicators
Company Background
  Chart 2 Levis Strauss España SA: Levi's in Porto
Production
Competitive Positioning
  Summary 9 Levi Strauss España SA: Competitive Position 2010
Internet Strategy
Nike Portugal SA in Apparel (portugal)
Strategic Direction
Key Facts
  Summary 10 Nike Portugal SA: Key Facts
  Summary 11 Nike Portugal SA: Operational Indicators
Company Background
  Chart 3 American Nike - Nike Portugal SA: Nike in Porto
Production
Competitive Positioning
  Summary 12 Nike Portugal SA: Competitive Position 2010
Internet Strategy
Executive Summary
Clothing Achieves Better Results Than Footwear
Economic Landscape Impacts Market Performance
Multinationals Lead the Competitive Landscape
Clothing and Footwear Specialist Retailers Is the Largest Distribution Channel
Poor Expectations for the Apparel Market
Key Trends and Developments
Economic Crisis Negatively Affects the Performance of Apparel
Distribution Patterns Are Shifting
Dichotomy and Growth Competition Characterise the Competitive Landscape
Innovation Buoys Sportswear
Private Label Vs Luxury Brands
Market Data
  Table 12 Sales of Apparel by Category: Volume 2005-2010
  Table 13 Sales of Apparel by Category: Value 2005-2010
  Table 14 Sales of Apparel by Category: % Volume Growth 2005-2010
  Table 15 Sales of Apparel by Category: % Value Growth 2005-2010
  Table 16 Apparel Company Shares 2006-2010
  Table 17 Apparel Brand Shares 2007-2010
  Table 18 Sales of Apparel by Distribution Format: % Analysis 2005-2010
  Table 19 Sales of Apparel by Category and Distribution Format: % Analysis 2010
  Table 20 Forecast Sales of Apparel by Category: Volume 2010-2015
  Table 21 Forecast Sales of Apparel by Category: Value 2010-2015
  Table 22 Forecast Sales of Apparel by Category: % Volume Growth 2010-2015
  Table 23 Forecast Sales of Apparel by Category: % Value Growth 2010-2015
Definitions
  Summary 13 Research Sources