Men's Underwear, Nightwear and Swimwear in the Philippines

August 2011 | 31 pages | ID: M80955D1BE8EN
Euromonitor International Ltd

Abstracts

The increasing presence of men’s underwear, nightwear and swimwear in retail outlets during the second half of the review period drove volume growth during 2010. Philippine consumers are increasingly shifting away from purchasing men’s underwear, nightwear and swimwear from department stores, which is leading to a wider range of products becoming available. Against this backdrop, brand positioning is becoming much more important in men’s underwear, nightwear and swimwear.

Euromonitor International's Men's Underwear, Nightwear and Swimwear in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Belts, Boys' Clothing, Girls' Clothing, Gloves, Hats/Caps, Men's Jeans, Men's Nightwear, Men's Outerwear (Excl Jeans), Men's Swimwear, Men's Underwear, Other Clothing Accessories, Other Hosiery, Scarves, Socks, Ties, Tights, Women's Jeans, Women's Nightwear, Women's Outerwear (Excl Jeans), Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Men's Underwear, Nightwear and Swimwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Men's Underwear, Nightwear and Swimwear by Category: Volume 2005-2010
  Table 2 Sales of Men's Underwear, Nightwear and Swimwear by Category: Value 2005-2010
  Table 3 Sales of Men's Underwear, Nightwear and Swimwear by Category: % Volume Growth 2005-2010
  Table 4 Sales of Men's Underwear, Nightwear and Swimwear by Category: % Value Growth 2005-2010
  Table 5 Men's Underwear, Nightwear and Swimwear Company Shares 2006-2010
  Table 6 Men's Underwear, Nightwear and Swimwear Brand Shares 2007-2010
  Table 7 Sales of Men's Underwear, Nightwear and Swimwear by Distribution Format: % Analysis 2005-2010
  Table 8 Forecast Sales of Men's Underwear, Nightwear and Swimwear by Category: Volume 2010-2015
  Table 9 Forecast Sales of Men's Underwear, Nightwear and Swimwear by Category: Value 2010-2015
  Table 10 Forecast Sales of Men's Underwear, Nightwear and Swimwear by Category: % Volume Growth 2010-2015
  Table 11 Forecast Sales of Men's Underwear, Nightwear and Swimwear by Category: % Value Growth 2010-2015
Golden Abc Corp in Apparel (philippines)
Strategic Direction
Key Facts
  Summary 1 Golden ABC Corp: Key Facts
  Summary 2 Golden ABC Corp: Operational Indicators
Company Background
Chart 1 Golden ABC Corp: Human in Manila
Chart 2 Golden ABC Corp: Memo in Manila
Chart 3 Golden ABC Corp: Oxygen in Manila
Chart 4 Golden ABC Corp: Penshoppe in Manila
Internet Strategy
Production
Competitive Positioning
  Summary 3 Golden ABC Corp: Competitive Position 2010
Nike Philippines Inc in Apparel (philippines)
Strategic Direction
Key Facts
  Summary 4 Nike Philippines Inc: Key Facts
  Summary 5 Nike Philippines Inc: Operational Indicators
Company Background
Internet Strategy
Production
Competitive Positioning
  Summary 6 Nike Philippines Inc: Competitive Position 2010
Suyen Corp in Apparel (philippines)
Strategic Direction
Key Facts
  Summary 7 Suyen Corp: Key Facts
  Summary 8 Suyen Corp: Operational Indicators
Company Background
Internet Strategy
Production
Competitive Positioning
  Summary 9 Suyen Corp: Competitive Position 2010
Executive Summary
Higher Spending Leads To Rises in Both Value and Volume During 2010
Selective Spending Benefits Some Apparel Categories
Giant Local Players Are the Main Movers in Apparel in the Philippines
High Brand Equity Results in A Shift in Channel Preference
Forecast Years Expected To Be Marked by Slower Growth
Key Trends and Developments
Higher Disposable Incomes and Wiser Spending Benefit Apparel Value Sales
Mass Market Channels Continued To Decline in Popularity
Local Apparel Companies Gain A Stronger Following During 2010
Celebrity Endorsements Remain A Favourite Advertising Tool
Sportswear Remains Limited To International Brands
Market Data
  Table 12 Sales of Apparel by Category: Volume 2005-2010
  Table 13 Sales of Apparel by Category: Value 2005-2010
  Table 14 Sales of Apparel by Category: % Volume Growth 2005-2010
  Table 15 Sales of Apparel by Category: % Value Growth 2005-2010
  Table 16 Apparel Company Shares 2006-2010
  Table 17 Apparel Brand Shares 2007-2010
  Table 18 Sales of Apparel by Distribution Format: % Analysis 2005-2010
  Table 19 Sales of Apparel by Category and Distribution Format: % Analysis 2010
  Table 20 Forecast Sales of Apparel by Category: Volume 2010-2015
  Table 21 Forecast Sales of Apparel by Category: Value 2010-2015
  Table 22 Forecast Sales of Apparel by Category: % Volume Growth 2010-2015
  Table 23 Forecast Sales of Apparel by Category: % Value Growth 2010-2015
Definitions
  Summary 10 Research Sources