Men's Underwear, Nightwear and Swimwear in Norway

January 2012 | 34 pages | ID: MBCE2442595EN
Euromonitor International Ltd

Abstracts

Sports goods stores have continuously taken share from traditional clothing retailers. The booming outdoor and sports segments led Norwegian consumers to increasingly shop in sports goods stores. There are a number of Norwegian and Scandinavian players in premium and technical underwear. However, severe price competition between sports goods chains led to lower prices even for premium products, which negatively affected value sales.

Euromonitor International's Men's Underwear, Nightwear and Swimwear in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Belts, Boys' Clothing, Girls' Clothing, Gloves, Hats/Caps, Men's Jeans, Men's Nightwear, Men's Outerwear (Excl Jeans), Men's Swimwear, Men's Underwear, Other Clothing Accessories, Other Hosiery, Scarves, Socks, Ties, Tights, Women's Jeans, Women's Nightwear, Women's Outerwear (Excl Jeans), Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Men's Underwear, Nightwear and Swimwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Men's Underwear, Nightwear and Swimwear by Category: Volume 2005-2010
  Table 2 Sales of Men's Underwear, Nightwear and Swimwear by Category: Value 2005-2010
  Table 3 Sales of Men's Underwear, Nightwear and Swimwear by Category: % Volume Growth 2005-2010
  Table 4 Sales of Men's Underwear, Nightwear and Swimwear by Category: % Value Growth 2005-2010
  Table 5 Men's Underwear, Nightwear and Swimwear Company Shares 2006-2010
  Table 6 Men's Underwear, Nightwear and Swimwear Brand Shares 2007-2010
  Table 7 Sales of Men's Underwear, Nightwear and Swimwear by Distribution Format: % Analysis 2005-2010
  Table 8 Forecast Sales of Men's Underwear, Nightwear and Swimwear by Category: Volume 2010-2015
  Table 9 Forecast Sales of Men's Underwear, Nightwear and Swimwear by Category: Value 2010-2015
  Table 10 Forecast Sales of Men's Underwear, Nightwear and Swimwear by Category: % Volume Growth 2010-2015
  Table 11 Forecast Sales of Men's Underwear, Nightwear and Swimwear by Category: % Value Growth 2010-2015
Adidas Norge As in Apparel (norway)
Strategic Direction
Key Facts
  Summary 1 adidas Norge AS: Key Facts
  Summary 2 adidas Norge AS: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 3 adidas Norge AS: Competitive Position 2010
Internet Strategy
H&m Hennes & Mauritz As in Apparel (norway)
Strategic Direction
Key Facts
  Summary 4 H & M Hennes & Mauritz AS: Key Facts
  Summary 5 H & M Hennes & Mauritz AS: Operational Indicators
Company Background
  Chart 1 H & M Hennes & Mauritz AS: H&M in Oslo
Production
Competitive Positioning
  Summary 6 H&M: Competitive Position 2010
Internet Strategy
Helly-hansen As in Apparel (norway)
Strategic Direction
Key Facts
  Summary 7 Helly-Hansen AS: Key Facts
  Summary 8 Helly-Hansen AS: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 9 Helly-Hansen Group AS: Competitive Position 2010
Internet Strategy
Nike International Ltd in Apparel (norway)
Strategic Direction
Key Facts
  Summary 10 Nike International Ltd: Key Facts
  Summary 11 Nike International Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 12 Nike International Ltd: Competitive Position 2010
Internet Strategy
Zara Norge As in Apparel (norway)
Strategic Direction
Key Facts
  Summary 13 Zara Norge AS/Massimo Dutti Norge AS: Key Facts
  Summary 14 Zara Norge AS/Massimo Dutti Norge AS: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 15 Zara Norge AS: Competitive Position 2010
Internet Strategy
Executive Summary
A Strong Economy Furthers Market Growth
Decades of Declining Unit Prices of Apparel Are Coming To An End
the Market Is Fragmented, and Dominated by Large Scandinavian Chains
Shopping Centres Is the Most Important Channel for Apparel Sales
Stronger Volume Than Value Growth Is Forecast
Key Trends and Developments
the Long Period of Falling Unit Prices Is Coming To An End
the Competitive Market Is Dominated by Scandinavian Players
Shopping Centres Is the Prime Location
Sportswear Benefits From Ever-increasing Outdoor Activities
Consumer Spending Patterns Vary Between Product Categories
Market Data
  Table 12 Sales of Apparel by Category: Volume 2005-2010
  Table 13 Sales of Apparel by Category: Value 2005-2010
  Table 14 Sales of Apparel by Category: % Volume Growth 2005-2010
  Table 15 Sales of Apparel by Category: % Value Growth 2005-2010
  Table 16 Apparel Company Shares 2006-2010
  Table 17 Apparel Brand Shares 2007-2010
  Table 18 Sales of Apparel by Distribution Format: % Analysis 2005-2010
  Table 19 Sales of Apparel by Category and Distribution Format: % Analysis 2010
  Table 20 Forecast Sales of Apparel by Category: Volume 2010-2015
  Table 21 Forecast Sales of Apparel by Category: Value 2010-2015
  Table 22 Forecast Sales of Apparel by Category: % Volume Growth 2010-2015
  Table 23 Forecast Sales of Apparel by Category: % Value Growth 2010-2015
Definitions
  Summary 16 Research Sources