Men's Outerwear in Taiwan

June 2013 | 31 pages | ID: MB456F568B9EN
Euromonitor International Ltd

Abstracts

Despite the weak economy in 2012, the rising sports trend in Taiwan boosted sales of casual/leisure men’s outerwear as the majority of sports-goers in the country are male. Successful government efforts to raise health awareness and increased participation in sports is resulting in Taiwanese consumers, including non-sports goers, embracing the sports phenomenon by wearing casual and sporty clothing. Sports brands and department stores reported healthy sportswear sales – a development which...

Euromonitor International's Men's Outerwear in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Men's Jeans, Men's Outerwear (Excl Jeans).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Men's Outerwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
  Table 1 Apparel Size   Chart for Men: Hang Ten
  Table 2 Apparel Size   Chart for Men: Giordano
  Table 3 Apparel Size   Chart for Men: Bossini
Category Data
  Table 4 Sales of Men's Outerwear: Volume 2007-2012
  Table 5 Sales of Men's Outerwear: Value 2007-2012
  Table 6 Sales of Men's Outerwear: % Volume Growth 2007-2012
  Table 7 Sales of Men's Outerwear: % Value Growth 2007-2012
  Table 8 Men's Outerwear Company Shares 2008-2012
  Table 9 Men's Outerwear Brand Shares 2009-2012
  Table 10 Forecast Sales of Men's Outerwear: Volume 2012-2017
  Table 11 Forecast Sales of Men's Outerwear: Value 2012-2017
  Table 12 Forecast Sales of Men's Outerwear: % Volume Growth 2012-2017
  Table 13 Forecast Sales of Men's Outerwear: % Value Growth 2012-2017
Adidas Taiwan Ltd in Apparel (taiwan)
Strategic Direction
Key Facts
Summary 1 adidas Taiwan Ltd: Key Facts
Company Background
  Chart 1 adidas Taiwan Ltd: adidas in Taipei
Production
Competitive Positioning
Summary 2 adidas Taiwan Ltd: Competitive Position 2012
Internet Strategy
Brs Nike Taiwan Co Ltd in Apparel (taiwan)
Strategic Direction
Key Facts
Summary 3 BRS Nike Taiwan Co Ltd: Key Facts
Company Background
  Chart 2 BRS Nike Taiwan Co Ltd: Nike in Taipei
Production
Competitive Positioning
Summary 4 BRS Nike Taiwan Co Ltd: Competitive Position 2012
Internet Strategy
Executive Summary
Economic Slowdown Causes Weakening of Apparel Sales
Increased Preference for Fast Fashion
Economy and Standard Brands Record Stronger Performance
Internet Retailing Continues To Witness Rapid Growth
Stronger Consumer Confidence To Drive Sales
Key Trends and Developments
Rapid Growth of Fast Fashion
Pricing: Average Unit Prices Decline
Competitive Environment: Private Label Brands Grow in Popularity
Internet Retailing Continues Rapid Growth
Catering To Ageing Population in Taiwan
Market Data
  Table 14 Sales of Apparel by Category: Volume 2007-2012
  Table 15 Sales of Apparel by Category: Value 2007-2012
  Table 16 Sales of Apparel by Category: % Volume Growth 2007-2012
  Table 17 Sales of Apparel by Category: % Value Growth 2007-2012
  Table 18 Apparel Company Shares 2008-2012
  Table 19 Apparel Brand Shares 2009-2012
  Table 20 Sales of Apparel by Distribution Format: % Analysis 2007-2012
  Table 21 Sales of Apparel by Category and Distribution Format: % Analysis 2012
  Table 22 Forecast Sales of Apparel by Category: Volume 2012-2017
  Table 23 Forecast Sales of Apparel by Category: Value 2012-2017
  Table 24 Forecast Sales of Apparel by Category: % Volume Growth 2012-2017
  Table 25 Forecast Sales of Apparel by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 5 Research Sources