Men's Outerwear in Romania

September 2013 | 27 pages | ID: M56B4AAE356EN
Euromonitor International Ltd

Abstracts

Men continue to spend less on clothes than women in Romania and they are also much more responsive to economic constraints. In 2012, however, there were signs that men were being attracted by lower priced products and retail sales throughout the entire year. The fact men’s apparel is generally not as discounted or inexpensive as women’s apparel means that volume sales in the area increased by 1% in 2012 while current value sales increased by 4%.

Euromonitor International's Men's Outerwear in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Men's Jeans, Men's Outerwear (Excl Jeans).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Men's Outerwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Men's Outerwear: Volume 2007-2012
  Table 2 Sales of Men's Outerwear: Value 2007-2012
  Table 3 Sales of Men's Outerwear: % Volume Growth 2007-2012
  Table 4 Sales of Men's Outerwear: % Value Growth 2007-2012
  Table 5 Men's Outerwear Company Shares 2008-2012
  Table 6 Men's Outerwear Brand Shares 2009-2012
  Table 7 Forecast Sales of Men's Outerwear: Volume 2012-2017
  Table 8 Forecast Sales of Men's Outerwear: Value 2012-2017
  Table 9 Forecast Sales of Men's Outerwear: % Volume Growth 2012-2017
  Table 10 Forecast Sales of Men's Outerwear: % Value Growth 2012-2017
  Table 11 Apparel Size   Chart for Men: Zara Man
  Table 12 Apparel Size   Chart for Men: Catalin Botezatu Shirts (slim fit)
  Table 13 Apparel Size   Chart for Men: Otto
Adidas Romania SRL in Apparel (romania)
Strategic Direction
Key Facts
Summary 1 adidas Romania SRL: Key Facts
Summary 2 adidas Romania SRL: Operational Indicators
Company Background
  Chart 1 adidas Romania SRL: adidas in Bucharest
Production
Competitive Positioning
Summary 3 adidas Romania SRL: Competitive Position 2012
Internet Strategy
Elmec Romania SRL in Apparel (romania)
Strategic Direction
Key Facts
Summary 4 Elmec Romania SRL: Key Facts
Summary 5 Elmec Romania SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Elmec Romania SRL: Competitive Position 2012
Internet Strategy
M-fashion Com SRL in Apparel (romania)
Strategic Direction
Key Facts
Summary 7 M-FASHION COM SRL: Key Facts
Summary 8 M-FASHION COM SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 M-FASHION COM SRL: Competitive Position 2012
Internet Strategy
Executive Summary
Apparel Increasing in Popularity
Romania Is One of the Highest Growth Markets in the World for H&m
Kenvelo Takes Over Lee Cooper and Plans A Fierce Come-back
Several Fashion Brands Leave Romanian Market
Optimistic Outlook for Coming Years
Key Trends and Developments
Competitive Environment Is Changing
Online Sales Increase Strongly
Pricing
Withdrawals and Exits From the Romanian Market
Large Retailers Expanding Into Smaller Cities
Market Data
  Table 14 Sales of Apparel by Category: Volume 2007-2012
  Table 15 Sales of Apparel by Category: Value 2007-2012
  Table 16 Sales of Apparel by Category: % Volume Growth 2007-2012
  Table 17 Sales of Apparel by Category: % Value Growth 2007-2012
  Table 18 Apparel Company Shares 2008-2012
  Table 19 Apparel Brand Shares 2009-2012
  Table 20 Sales of Apparel by Distribution Format: % Analysis 2007-2012
  Table 21 Sales of Apparel by Category and Distribution Format: % Analysis 2012
  Table 22 Forecast Sales of Apparel by Category: Volume 2012-2017
  Table 23 Forecast Sales of Apparel by Category: Value 2012-2017
  Table 24 Forecast Sales of Apparel by Category: % Volume Growth 2012-2017
  Table 25 Forecast Sales of Apparel by Category: % Value Growth 2012-2017
Sources
Summary 10 Research Sources