Men's Outerwear in Hungary

July 2013 | 29 pages | ID: MFA77DBC9BAEN
Euromonitor International Ltd

Abstracts

Overall sales of men’s outerwear dropped by 2% in volume terms in 2012, due to the 3% decline in the sales of more expensive product categories like coats, suits and trousers. Price sensitivity of male consumers became more accentuated during the aftermath of the crisis period, resulting in postponement of purchases of more than one-season-clothing categories for a future date.

Euromonitor International's Men's Outerwear in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Men's Jeans, Men's Outerwear (Excl Jeans).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Men's Outerwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Men's Outerwear: Volume 2007-2012
  Table 2 Sales of Men's Outerwear: Value 2007-2012
  Table 3 Sales of Men's Outerwear: % Volume Growth 2007-2012
  Table 4 Sales of Men's Outerwear: % Value Growth 2007-2012
  Table 5 Men's Outerwear Company Shares 2008-2012
  Table 6 Men's Outerwear Brand Shares 2009-2012
  Table 7 Forecast Sales of Men's Outerwear: Volume 2012-2017
  Table 8 Forecast Sales of Men's Outerwear: Value 2012-2017
  Table 9 Forecast Sales of Men's Outerwear: % Volume Growth 2012-2017
  Table 10 Forecast Sales of Men's Outerwear: % Value Growth 2012-2017
Adidas Budapest Kft in Apparel (hungary)
Strategic Direction
Key Facts
Summary 1 adidas Budapest Kft: Key Facts
Summary 2 adidas Budapest Kft: Operational Indicators
Company Background
  Chart 1 adidas Budapest Kft: adidas in Budapest
Production
Competitive Positioning
Summary 3 adidas Budapest Kft: Competitive Position 2012
Internet Strategy
Nike Magyarország Kft in Apparel (hungary)
Strategic Direction
Key Facts
Summary 4 Nike Magyarország kft: Key Facts
Summary 5 Nike Magyarország kft: Operational Indicators
Company Background
  Chart 2 Nike Magyarország Kft.: Nike in Budapest
Production
Competitive Positioning
Summary 6 Nike Magyarország kft: Competitive Position 2012
Internet Strategy
Saxoo London International Kft in Apparel (hungary)
Strategic Direction
Key Facts
Summary 7 Saxoo London International kft: Key Facts
Summary 8 Saxoo London International kft: Operational Indicators
Company Background
  Chart 3 Saxoo London International Kft: Saxoo London in Budapest
Production
Competitive Positioning
Summary 9 Saxoo London International kft: Competitive Position 2012
Internet Strategy
Executive Summary
Rising Rental Costs Put the Majority of Retailers in A Difficult Situation
Inner City Smaller Retail Stores Gained Preference Over Large Outskirts Stores in Sportswear
Mid-positioned Apparel Brands Hit the Most by the Recession
Footwear Sales Started To Recover Faster From the Recession
Key Trends and Developments
Fast Fashion Retailers Gained Undisputable Leading Position on the Apparel Market
Unit Price of Fashion Products Grows in Spite of Low Demand
Mono-brand Underwear Stores Dominate the Market
Online Retail Is A Channel With Dynamic Growth Potential
Polarisation Trend on the Retail Market: Luxury and Private Label Products Experience the Fastest Growth
Market Data
  Table 11 Sales of Apparel by Category: Volume 2007-2012
  Table 12 Sales of Apparel by Category: Value 2007-2012
  Table 13 Sales of Apparel by Category: % Volume Growth 2007-2012
  Table 14 Sales of Apparel by Category: % Value Growth 2007-2012
  Table 15 Apparel Company Shares 2008-2012
  Table 16 Apparel Brand Shares 2009-2012
  Table 17 Sales of Apparel by Distribution Format: % Analysis 2007-2012
  Table 18 Sales of Apparel by Category and Distribution Format: % Analysis 2012
  Table 19 Forecast Sales of Apparel by Category: Volume 2012-2017
  Table 20 Forecast Sales of Apparel by Category: Value 2012-2017
  Table 21 Forecast Sales of Apparel by Category: % Volume Growth 2012-2017
  Table 22 Forecast Sales of Apparel by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 10 Research Sources