Men's Outerwear in Brazil

July 2012 | 33 pages | ID: M4D6B55CE6EEN
Euromonitor International Ltd

Abstracts

Investment in men’s outerwear focused mainly on young consumers, who are aware of fashion trends and more willing to buy items of clothing and footwear regularly. Big apparel retailers focused on developing new collections that targeted this group. Lojas Riachuelo, for instance, created the Fashion Five collection, which was developed by five Brazilian apparel designers. Lojas Renner opened three pilot stores under the Blue Steel brand, which is the same name as its clothing line for young...

Euromonitor International's Men's Outerwear in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Men's Jeans, Men's Outerwear (Excl Jeans).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Men's Outerwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Men's Outerwear: Volume 2006-2011
  Table 2 Sales of Men's Outerwear: Value 2006-2011
  Table 3 Sales of Men's Outerwear: % Volume Growth 2006-2011
  Table 4 Sales of Men's Outerwear: % Value Growth 2006-2011
  Table 5 Men's Outerwear Company Shares 2007-2011
  Table 6 Men's Outerwear Brand Shares 2008-2011
  Table 7 Sales of Men's Outerwear by Distribution Format: % Analysis 2006-2011
  Table 8 Forecast Sales of Men's Outerwear: Volume 2011-2016
  Table 9 Forecast Sales of Men's Outerwear: Value 2011-2016
  Table 10 Forecast Sales of Men's Outerwear: % Volume Growth 2011-2016
  Table 11 Forecast Sales of Men's Outerwear: % Value Growth 2011-2016
  Table 12 Apparel Size   Chart for Men: Zara
  Table 13 Apparel Size   Chart for Men: Hering
  Table 14 Apparel Size   Chart for Men: Levi's
Hering Textil SA in Apparel (brazil)
Strategic Direction
Key Facts
  Summary 1 Hering Textil SA: Key Facts
  Summary 2 Hering Textil SA: Operational Indicators
Company Background
  Chart 1 Hering Textil SA: Hering Store in São Paulo
Production
Competitive Positioning
  Summary 3 Hering Textil SA: Competitive Position 2011
Internet Strategy
Levi Strauss & Co in Apparel (brazil)
Strategic Direction
Key Facts
  Summary 4 Levi Strauss & Co: Key Facts
Company Background
Production
Competitive Positioning
  Summary 5 Levi Strauss & Co: Competitive Position 2011
Internet Strategy
Lojas Renner SA in Apparel (brazil)
Strategic Direction
Key Facts
  Summary 6 Lojas Renner SA: Key Facts
  Summary 7 Lojas Renner SA: Operational Indicators
Company Background
  Chart 2 Lojas Renner SA: Lojas Renner in São Paulo
Production
Competitive Positioning
  Summary 8 Lojas Renner SA: Competitive Position 2011
Internet Strategy
Lojas Riachuelo SA in Apparel (brazil)
Strategic Direction
Key Facts
  Summary 9 Lojas Riachuelo SA: Key Facts
  Summary 10 Lojas Riachuelo SA: Operational Indicators
Company Background
  Chart 3 Lojas Riachuelo SA: Riachuelo in São Paulo
Production
Competitive Positioning
  Summary 11 Lojas Riachuelo SA: Competitive Position 2011
Internet Strategy
Zara Brasil Ltda in Apparel (brazil)
Strategic Direction
Key Facts
  Summary 12 Zara Brasil Ltda: Key Facts
Company Background
  Chart 4 Zara Brasil Ltda: Zara in São Paulo
Production
Competitive Positioning
  Summary 13 Zara Brasil Ltda: Competitive Position 2011
Internet Strategy
Executive Summary
Brazilian Consumers Moving To Higher-priced Products
Great Potential for Sportswear With World Cup and Olympics
Vulcabrás|azaléia Close Factories in Brazil
Internet Retailing A Channel To Explore
Positive Performance Expected for Apparel
Key Trends and Developments
Further Investment in Internet Retailing
Manufacturers Reformulate Strategies To Succeed in Apparel
Potential To Explore in Sportswear Beyond Football
Brazilian Consumers Purchasing Higher-priced Products
Market Data
  Table 15 Sales of Apparel by Category: Volume 2006-2011
  Table 16 Sales of Apparel by Category: Value 2006-2011
  Table 17 Sales of Apparel by Category: % Volume Growth 2006-2011
  Table 18 Sales of Apparel by Category: % Value Growth 2006-2011
  Table 19 Apparel Company Shares 2007-2011
  Table 20 Apparel Brand Shares 2008-2011
  Table 21 Sales of Apparel by Distribution Format: % Analysis 2006-2011
  Table 22 Sales of Apparel by Category and Distribution Format: % Analysis 2011
  Table 23 Sales of Clothing by Category and Distribution Format: % Analysis 2011
  Table 24 Forecast Sales of Apparel by Category: Volume 2011-2016
  Table 25 Forecast Sales of Apparel by Category: Value 2011-2016
  Table 26 Forecast Sales of Apparel by Category: % Volume Growth 2011-2016
  Table 27 Forecast Sales of Apparel by Category: % Value Growth 2011-2016
Definitions
Sources
  Summary 14 Research Sources