Men's Jeans in Norway

January 2012 | 34 pages | ID: M82187AA55FEN
Euromonitor International Ltd

Abstracts

Menswear showed a weak performance in 2009, but recovered in the last quarter of 2010 in particular. However, men’s jeans have traditionally fared well in Norway, and sales of men’s jeans were obviously not affected by the leggings craze which caused sales of women’s jeans to plummet. Yet the category was affected by lower consumer spending in 2009, and also had a slow start to 2010. Towards the end of the year, however, sales picked up in both value and volume terms, offsetting the impact of...

Euromonitor International's Men's Jeans in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Men's Jackets and Coats, Men's Jumpers, Men's Shirts, Men's Shorts and Trousers, Men's Suits, Men's Tops, Other Men's Outerwear, Other Women's Outerwear, Women's Dresses, Women's Jackets and Coats, Women's Jumpers, Women's Leggings, Women's Shirts and Blouses, Women's Shorts and Trousers, Women's Skirts, Women's Suits, Women's Tops.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Men's Jeans market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Men's Jeans: Volume 2005-2010
  Table 2 Sales of Men's Jeans: Value 2005-2010
  Table 3 Sales of Men's Jeans: % Volume Growth 2005-2010
  Table 4 Sales of Men's Jeans: % Value Growth 2005-2010
  Table 5 Sales of Men's Jeans by Type: % Volume Breakdown 2005-2010
  Table 6 Sales of Men's Jeans by Type: % Value Breakdown 2005-2010
  Table 7 Men's Jeans Company Shares 2006-2010
  Table 8 Men's Jeans Brand Shares 2007-2010
  Table 9 Forecast Sales of Men's Jeans: Volume 2010-2015
  Table 10 Forecast Sales of Men's Jeans: Value 2010-2015
  Table 11 Forecast Sales of Men's Jeans: % Volume Growth 2010-2015
  Table 12 Forecast Sales of Men's Jeans: % Value Growth 2010-2015
Ellos As in Apparel (norway)
Strategic Direction
Key Facts
  Summary 1 Ellos AS: Key Facts
  Summary 2 Ellos AS: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 3 Ellos AS: Competitive Position 2010
Internet Strategy
H&m Hennes & Mauritz As in Apparel (norway)
Strategic Direction
Key Facts
  Summary 4 H & M Hennes & Mauritz AS: Key Facts
  Summary 5 H & M Hennes & Mauritz AS: Operational Indicators
Company Background
  Chart 1 H & M Hennes & Mauritz AS: H&M in Oslo
Production
Competitive Positioning
  Summary 6 H&M: Competitive Position 2010
Internet Strategy
Helly-hansen As in Apparel (norway)
Strategic Direction
Key Facts
  Summary 7 Helly-Hansen AS: Key Facts
  Summary 8 Helly-Hansen AS: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 9 Helly-Hansen Group AS: Competitive Position 2010
Internet Strategy
Levi Strauss Norway As in Apparel (norway)
Strategic Direction
Key Facts
  Summary 10 Levi Strauss Norway AS: Key Facts
  Summary 11 Levi Strauss Norway AS: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 12 Levi Strauss Norway AS: Competitive Position 2010
Internet Strategy
Zara Norge As in Apparel (norway)
Strategic Direction
Key Facts
  Summary 13 Zara Norge AS/Massimo Dutti Norge AS: Key Facts
  Summary 14 Zara Norge AS/Massimo Dutti Norge AS: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 15 Zara Norge AS: Competitive Position 2010
Internet Strategy
Executive Summary
A Strong Economy Furthers Market Growth
Decades of Declining Unit Prices of Apparel Are Coming To An End
the Market Is Fragmented, and Dominated by Large Scandinavian Chains
Shopping Centres Is the Most Important Channel for Apparel Sales
Stronger Volume Than Value Growth Is Forecast
Key Trends and Developments
the Long Period of Falling Unit Prices Is Coming To An End
the Competitive Market Is Dominated by Scandinavian Players
Shopping Centres Is the Prime Location
Sportswear Benefits From Ever-increasing Outdoor Activities
Consumer Spending Patterns Vary Between Product Categories
Market Data
  Table 13 Sales of Apparel by Category: Volume 2005-2010
  Table 14 Sales of Apparel by Category: Value 2005-2010
  Table 15 Sales of Apparel by Category: % Volume Growth 2005-2010
  Table 16 Sales of Apparel by Category: % Value Growth 2005-2010
  Table 17 Apparel Company Shares 2006-2010
  Table 18 Apparel Brand Shares 2007-2010
  Table 19 Sales of Apparel by Distribution Format: % Analysis 2005-2010
  Table 20 Sales of Apparel by Category and Distribution Format: % Analysis 2010
  Table 21 Forecast Sales of Apparel by Category: Volume 2010-2015
  Table 22 Forecast Sales of Apparel by Category: Value 2010-2015
  Table 23 Forecast Sales of Apparel by Category: % Volume Growth 2010-2015
  Table 24 Forecast Sales of Apparel by Category: % Value Growth 2010-2015
Definitions
  Summary 16 Research Sources