Lingerie Industry in India (2011-2015)
Executive summary
The Indian lingerie market has been unleashed like never before, it has undergone a transformational phase over the past few years. There has been much innovation in the making of lingerie and technology has influenced this. Within the USD 2.5 billion Innerwear Industry, women’s innerwear is the fastest growing segment significantly outstripping the growth in the men’s and overall innerwear market.
Trends in the Industry
We have estimated the industry to grow at a CAGR of 18% till 2015 and would be soaring to new heights. Indian Lingerie industry currently pegged at USD 1.5 billion in 2011 will jump to reach USD 3 Billion by 2015.
Scope of the report
The Indian lingerie market has been unleashed like never before, it has undergone a transformational phase over the past few years. There has been much innovation in the making of lingerie and technology has influenced this. Within the USD 2.5 billion Innerwear Industry, women’s innerwear is the fastest growing segment significantly outstripping the growth in the men’s and overall innerwear market.
Trends in the Industry
- Franchising
- International Touch
- Online Shopping
- Rising premium segment
- Specialized Offerings
We have estimated the industry to grow at a CAGR of 18% till 2015 and would be soaring to new heights. Indian Lingerie industry currently pegged at USD 1.5 billion in 2011 will jump to reach USD 3 Billion by 2015.
Scope of the report
- Indian Lingerie Industry at a glance
- Emerging trends in the industry like franchising, rising premium segment, international presence, specialized offerings etc
- Demand Supply scenario encompassing foreign brands launched, total sale volumes and projections
- Factors driving growth, Issues & Challenges
- Government Regulations & Initiatives in Indian market
- Major players
- Forecasts
- To understand the various factors which are fuelling the growth and those which are/will be critical for the industry performance in the near term
- Comprehensive report covering all the aspects required to understand the industry performance and future prospects.
- The report elucidates the current market scenario of the industry and forecasts key parameters which helps to anticipate the industry performance
TABLE OF CONTENTS
1. OVERVIEW
1.1 STRUCTURE OF THE INDUSTRY
1.2 SEGMENTATION OF THE INDUSTRY
2. DEMAND-SUPPLY SCENARIO
3. INDUSTRY GROWTH DRIVERS
3.1 Changing perceptions
3.2 Rising awareness
3.3 Innovation & Product Extension
3.4 Organized Retail- The Emerging Star!
4. EMERGING TRENDS IN THE INDUSTRY
4.1 Franchising
4.2 International Touch!
4.3 Online Shopping
4.4 Rising premium segment
4.5 Specialized offerings
5. GOVERNMENT REGULATIONS & INITIATIVES
6. SWOT ANALYSIS
6.1 STRENGTHS
6.1.1 Outsized Young customer base
6.1.2 No Substitutes!
6.1.3 Rising women populace
6.1.4 Non discretionary nature
6.2 WEAKNESS
6.2.1 Labour Intensive
6.2.2 Wedged in licenses & regulations
6.2.3 Cultural constraints
6.2.4 Low brand loyalty
6.3 OPPORTUNITIES
6.3.1 Rising Middle Class
6.3.2 Emergence of Working Women
6.3.3 Surge in disposable incomes
6.3.4 Growing Urbanization
6.4 THREATS
6.4.1 Change in Consumer Tastes
6.4.2 Fluctuating raw material prices
6.4.3 FDI in retail
6.4.4 Competition
7. PORTERS 5 FORCES
7.1 Bargaining power of buyers
7.2 Bargaining power of suppliers
7.3 Threat of substitutes
7.4 Rivalry among existing players
7.5 Threat of new entrants
8. KEY PLAYERS
8.1 LOVABLE LINGERIE LTD
8.2 PAGE INDUSTRIES LTD (JOCKEY)
9. THE HERFINDAHL-HIRSCHMAN INDEX
10. INDUSTRY PERFORMANCE
11. FORECASTS & OUTLOOK
12. ANNEXURE
1. OVERVIEW
1.1 STRUCTURE OF THE INDUSTRY
1.2 SEGMENTATION OF THE INDUSTRY
2. DEMAND-SUPPLY SCENARIO
3. INDUSTRY GROWTH DRIVERS
3.1 Changing perceptions
3.2 Rising awareness
3.3 Innovation & Product Extension
3.4 Organized Retail- The Emerging Star!
4. EMERGING TRENDS IN THE INDUSTRY
4.1 Franchising
4.2 International Touch!
4.3 Online Shopping
4.4 Rising premium segment
4.5 Specialized offerings
5. GOVERNMENT REGULATIONS & INITIATIVES
6. SWOT ANALYSIS
6.1 STRENGTHS
6.1.1 Outsized Young customer base
6.1.2 No Substitutes!
6.1.3 Rising women populace
6.1.4 Non discretionary nature
6.2 WEAKNESS
6.2.1 Labour Intensive
6.2.2 Wedged in licenses & regulations
6.2.3 Cultural constraints
6.2.4 Low brand loyalty
6.3 OPPORTUNITIES
6.3.1 Rising Middle Class
6.3.2 Emergence of Working Women
6.3.3 Surge in disposable incomes
6.3.4 Growing Urbanization
6.4 THREATS
6.4.1 Change in Consumer Tastes
6.4.2 Fluctuating raw material prices
6.4.3 FDI in retail
6.4.4 Competition
7. PORTERS 5 FORCES
7.1 Bargaining power of buyers
7.2 Bargaining power of suppliers
7.3 Threat of substitutes
7.4 Rivalry among existing players
7.5 Threat of new entrants
8. KEY PLAYERS
8.1 LOVABLE LINGERIE LTD
8.2 PAGE INDUSTRIES LTD (JOCKEY)
9. THE HERFINDAHL-HIRSCHMAN INDEX
10. INDUSTRY PERFORMANCE
11. FORECASTS & OUTLOOK
12. ANNEXURE
LIST OF FIGURES & TABLES
Figure 1 Indian Apparel Industry- Segmentation
Figure 2 Indian Lingerie Industry- Structure
Figure 3 Indian Lingerie Industry- Market Size (USD Bn, 2008-2015E)
Figure 4 Lingerie Industry- Volume (In Millions, 2006-15E)
Figure 5 Lingerie Industry- Average Selling Price (In USD, 2006-2015E)
Figure 6 Number of foreign brands launched (2002-11)
Figure 7 Growth in the share of organized sector in lingerie market (2009-11)
Figure 8 Share of organized retail in Indian retail industry (2005-20E)
Figure 9 Segment wise CAGR Volume growth (2006-09)
Figure 10 India- % distribution of population (1991-2011)
Figure 11 Sex Ratio (2001-11)
Figure 12 Female population as a % of total population (2001-11)
Figure 13 Consumer spending structure 2010
Figure 14 Percentage share of Lingerie categories
Figure 15 Number of Middle Class Households (In Millions, Current-2026E)
Figure 16 Female literacy rate (%, 2001-11)
Figure 17 Increase in Working Women Population (1990-2010)
Figure 18 Per Capita Income India (In INR, 2006-15E)
Figure 19 Indian Population Structure (2001-11)
Figure 20 Growth rate of population (%, 1991-2011)
Figure 21 Market Concentration
Figure 22 Organized apparel segment’s increasing share (2005-20E)
Figure 23 Indian Apparel Industry- Categories (In INR Bn, 2009-20E)
Figure 24 Women’s Innerwear as a percentage of Women’s apparel market (2009-20E)
Table 1 Sensitivity Analysis
Table 2 Expansion of franchised outlets
Table 3 International Lingerie brands in India
Table 4 Negotiating leverage of buyers
Table 5 Negotiating leverage of suppliers
Table 6 Threat of substitutes
Table 7 Degree of rivalry
Table 8 Entry Barriers
Figure 1 Indian Apparel Industry- Segmentation
Figure 2 Indian Lingerie Industry- Structure
Figure 3 Indian Lingerie Industry- Market Size (USD Bn, 2008-2015E)
Figure 4 Lingerie Industry- Volume (In Millions, 2006-15E)
Figure 5 Lingerie Industry- Average Selling Price (In USD, 2006-2015E)
Figure 6 Number of foreign brands launched (2002-11)
Figure 7 Growth in the share of organized sector in lingerie market (2009-11)
Figure 8 Share of organized retail in Indian retail industry (2005-20E)
Figure 9 Segment wise CAGR Volume growth (2006-09)
Figure 10 India- % distribution of population (1991-2011)
Figure 11 Sex Ratio (2001-11)
Figure 12 Female population as a % of total population (2001-11)
Figure 13 Consumer spending structure 2010
Figure 14 Percentage share of Lingerie categories
Figure 15 Number of Middle Class Households (In Millions, Current-2026E)
Figure 16 Female literacy rate (%, 2001-11)
Figure 17 Increase in Working Women Population (1990-2010)
Figure 18 Per Capita Income India (In INR, 2006-15E)
Figure 19 Indian Population Structure (2001-11)
Figure 20 Growth rate of population (%, 1991-2011)
Figure 21 Market Concentration
Figure 22 Organized apparel segment’s increasing share (2005-20E)
Figure 23 Indian Apparel Industry- Categories (In INR Bn, 2009-20E)
Figure 24 Women’s Innerwear as a percentage of Women’s apparel market (2009-20E)
Table 1 Sensitivity Analysis
Table 2 Expansion of franchised outlets
Table 3 International Lingerie brands in India
Table 4 Negotiating leverage of buyers
Table 5 Negotiating leverage of suppliers
Table 6 Threat of substitutes
Table 7 Degree of rivalry
Table 8 Entry Barriers
