Fast track: sports brands strive for “greener” supply chains

Date: June 22, 2009
Pages: 8
Price:
US$ 365.00
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Publisher: Textiles Intelligence Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: F5B72E54D22EN
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Fast track: sports brands strive for “greener” supply chains
Although recession has been uppermost in the minds of most people in the performance apparel industry, there was little sign of it at ISPO Winter 20091, held in Munich, Germany, in February 2009.

There was also a marked absence of “greenwash” the practice of making bold claims about environmental responsibility which do not hold up to close scrutiny.

Many performance apparel companies in Europe have been reporting significantly increased sales of snow sportswear and equipment thanks to “fantastic snow” around the world in winter 2008/09. For example, the resort of Vail in Colorado, USA, is reported to have experienced its snowiest December for eight years.

Sales have also been boosted by two major events the Union Européenne de Football Association (UEFA) Euro 2008 football championships, held in Austria and Switzerland in June 2008, and the Beijing 2008 Olympic Games, held in Beijing, China, in August 2008.

That said, overall sales generated by speciality European sports retailers climbed rather modestly to Euro37.5 bn (US$54.8 bn) in 2008, compared with Euro37.0 bn in 2007, according to the Federation of European Sporting Goods Retail Associations (Fedas) although other forecasts put sales higher.
FEW SIGNS OF "GREENWASH" AT ISPO WINTER 2009

CASE STUDIES IN ENVIRONMENTAL INITIATIVES: ADIDAS, PUMA, NEW BALANCE,

NIKE AND BICEP (BUSINESS FOR INNOVATIVE CLIMATE & ENERGY POLICY)


Adidas
Puma
New balance
Nike and BICEP (Business for Innovative Climate & Energy Policy)
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