Childrenswear in Sweden

November 2023 | 17 pages | ID: C4FE5A9EBF9EN
Euromonitor International Ltd

Abstracts

In 2023, childrenswear in Sweden is anticipated to follow the overall apparel trend, showing a decrease in retail volume sales. The landscape remained relatively stable during COVID-19, but similar shopping patterns influence it, as some Swedish parents purchase children’s clothing alongside their own. A boost in performance was noted in 2021 and 2022 as in-store shopping resumed. However, despite inflation driving up current retail value sales, the decline in birth rates is challenging growth,...

Euromonitor International's Childrenswear in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Childrenswear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Childrenswear in Sweden
Euromonitor International
November 2023
List Of Contents And Tables
CHILDRENSWEAR IN SWEDEN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Second-hand clothes and a declining birth rate pose challenges to sales
Brands focus on sustainable clothing and the circular economy to drive sales
Social media helps to drive sales among older children
PROSPECTS AND OPPORTUNITIES
A rise in sustainable clothing, with a shift towards quality and functionality
The reduction in birth rates remains a challenge to retail volume sales
Social media platforms and the prevalence of e-commerce drives growth
CATEGORY DATA
Table 1 Sales of Childrenswear by Category: Volume 2018-2023
Table 2 Sales of Childrenswear by Category: Value 2018-2023
Table 3 Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 4 Sales of Childrenswear by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Childrenswear: % Value 2019-2023
Table 6 LBN Brand Shares of Childrenswear: % Value 2020-2023
Table 7 Forecast Sales of Childrenswear by Category: Volume 2023-2028
Table 8 Forecast Sales of Childrenswear by Category: Value 2023-2028
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2023-2028
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2023-2028
APPAREL AND FOOTWEAR IN SWEDEN
EXECUTIVE SUMMARY
Apparel and footwear in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 11 Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 12 Sales of Apparel and Footwear by Category: Value 2018-2023
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
Table 17 Distribution of Apparel and Footwear by Format: % Value 2018-2023
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2023
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources