Profile of Vaude: a role model for sustainability
Vaude, based in Germany, is considered to be one of the founders of the outdoor apparel industry, which serves a market estimated at more than US$25 bn in 2013. Vaude is also Europe's leading supplier of environmentally sustainable apparel, equipment and accessories for cycling and mountain sports. Since its foundation in 1974, Vaude has earned much respect for its corporate ethos - which combines a passion for the outdoors with an unwavering commitment to corporate social responsibility (CSR). The company ensures that it provides products with excellent performance properties which are compliant with strict environmental standards and are made from safe and animal friendly materials. Indeed, it has worked in collaboration with several organisations in the development of CSR initiatives, and has received a number of awards in recognition of its environmentally sustainable products. This report provides an overview of the development of Vaude since its foundation, as well as the materials and technologies used in the design of its product ranges. Also, the report provides a wealth of information on the company's CSR agenda, product certification process, sourcing operations, sales and competition, and provides an outlook for the future.
SUMMARY
INTRODUCTION
COMPANY DEVELOPMENT
PRODUCTS AND APPLICATIONS
OUTDOOR APPAREL
Product range
Performance and comfort
User-friendly design
Use of safe, environmentally sustainable and animal friendly materials
High performance materials and technologies
PRODUCT CERTIFICATION AND AWARDS
Product certification
Independent certification
Green Shape
Product awards
PRODUCT SOURCING
SALES
COMPETITION
CORPORATE SOCIAL RESPONSIBILITY (CSR)
Social ethics
OUTLOOK
INTRODUCTION
COMPANY DEVELOPMENT
PRODUCTS AND APPLICATIONS
OUTDOOR APPAREL
Product range
Performance and comfort
User-friendly design
Use of safe, environmentally sustainable and animal friendly materials
High performance materials and technologies
PRODUCT CERTIFICATION AND AWARDS
Product certification
Independent certification
Green Shape
Product awards
PRODUCT SOURCING
SALES
COMPETITION
CORPORATE SOCIAL RESPONSIBILITY (CSR)
Social ethics
OUTLOOK
LIST OF TABLES
Table 1: Vaude: outdoor apparel range, 2015
Table 2: Vaude: awards and prizes, 2010-15
Table 3: Vaude: key corporate social responsibility (CSR) initiatives, 2008-14
Table 1: Vaude: outdoor apparel range, 2015
Table 2: Vaude: awards and prizes, 2010-15
Table 3: Vaude: key corporate social responsibility (CSR) initiatives, 2008-14
LIST OF FIGURES
Figure 1: Vaude: number of product items in the company's outdoor apparel range, 2015
Figure 2: Vaude men’s shorts
Figure 3: Vaude men’s jacket
Figure 4: Vaude women’s capri pants
Figure 5: Vaude women’s jacket
Figure 6: Vaude: Green Shape system
Figure 7: Vaude: location and number of suppliers, 2013
Figure 8: Vaude: geographical distribution of sales, 2014
Figure 9: Corporate social responsibility (CSR) scores of selected sport and outdoor clothing companies, 2014
Figure 1: Vaude: number of product items in the company's outdoor apparel range, 2015
Figure 2: Vaude men’s shorts
Figure 3: Vaude men’s jacket
Figure 4: Vaude women’s capri pants
Figure 5: Vaude women’s jacket
Figure 6: Vaude: Green Shape system
Figure 7: Vaude: location and number of suppliers, 2013
Figure 8: Vaude: geographical distribution of sales, 2014
Figure 9: Corporate social responsibility (CSR) scores of selected sport and outdoor clothing companies, 2014
