Profile of Skins: a leader in premium compression wear
The Switzerland-based company Skins is a leading supplier of premium compression wear for a wide variety of sports and fitness activities. The company has a strong reputation for producing high quality garments which have been scientifically proven to improve an athlete's endurance, accelerate recovery and increase strength and power. For years, the company has invested heavily in its research and development activities in order to improve product design. Research areas have included the use of 3D body scanning to assess muscle shape and refine garment fit. In addition, it has developed a number of other proprietary product technologies to incorporate moisture management, temperature regulation and protection against ultraviolet light into its products. This report provides an overview of the company's development, its products, its technology, and its design and research activities. Also, the company's sales and marketing and sponsorship and endorsement strategies are examined and an outlook for the future is provided.
SUMMARY
INTRODUCTION
COMPANY DEVELOPMENT
PRODUCTS
Product ranges
PRODUCT TECHNOLOGIES
Compression technologies
Other technologies
PRODUCT DESIGN
Garment sizing
PRODUCT RESEARCH
SALES AND MARKETING
Advertising
SPONSORSHIPS AND ENDORSEMENTS
OUTLOOK
INTRODUCTION
COMPANY DEVELOPMENT
PRODUCTS
Product ranges
PRODUCT TECHNOLOGIES
Compression technologies
Other technologies
PRODUCT DESIGN
Garment sizing
PRODUCT RESEARCH
SALES AND MARKETING
Advertising
SPONSORSHIPS AND ENDORSEMENTS
OUTLOOK
LIST OF TABLES
Table 1: Skins: product characteristics and features, 2014
Table 2: Skins: sponsored sports teams and athletes, 2014
Table 1: Skins: product characteristics and features, 2014
Table 2: Skins: sponsored sports teams and athletes, 2014
LIST OF FIGURES
Figure 1: Skins: fabric knit structure
Figure 2: Skins: A200 women’s long tights
Figure 3: Skins: A200 men’s long sleeve top
Figure 4: Skins: A200 women’s crop top
Figure 5: Skins: A400 men’s long tights
Figure 6: Skins: A400 men’s long sleeve top
Figure 7: Skins: TRI400 women’s sleeveless
Figure 8: Skins: Coldblack men’s long tights
Figure 9: Skins: RY400 men’s long tights
Figure 10: Skins: RY400 women’s long sleeve top
Figure 11: Skins: example of garment size chart for men’s tights
Figure 1: Skins: fabric knit structure
Figure 2: Skins: A200 women’s long tights
Figure 3: Skins: A200 men’s long sleeve top
Figure 4: Skins: A200 women’s crop top
Figure 5: Skins: A400 men’s long tights
Figure 6: Skins: A400 men’s long sleeve top
Figure 7: Skins: TRI400 women’s sleeveless
Figure 8: Skins: Coldblack men’s long tights
Figure 9: Skins: RY400 men’s long tights
Figure 10: Skins: RY400 women’s long sleeve top
Figure 11: Skins: example of garment size chart for men’s tights
