Profile of Patagonia: a Pioneer in Corporate Social Responsibility (CSR)
Patagonia is a leading USA-based supplier of rugged technical apparel and accessories for a variety of outdoor pursuits, including mountain climbing, skiing, surfing and fishing. The company offers a broad assortment of garments which are made from high quality fabrics and incorporate technologies that enhance performance characteristics such as moisture management, thermal insulation, waterproofness and breathability. Since the 1980s, Patagonia has become well known for its progressive environmental and social initiatives. It also acts as a confident role model on corporate social responsibility (CSR) for the outdoor wear industry and businesses as a whole. The company has a unique corporate culture and an unconventional business model -- in which more emphasis is put on environmentally sustainable practices than on generating profits. Nonetheless, sales and profits have increased at impressive annual rates since the start of the global economic crisis as consumer awareness of the ethical credentials of businesses continues to grow. The report highlights the company's development, corporate structure, mission, products, technologies, product design and development, collaborative ventures, product sourcing, distribution, sales, marketing and corporate social responsibility (CSR), and provides an outlook for the future.
SUMMARY
INTRODUCTION
COMPANY DEVELOPMENT
CORPORATE STRUCTURE AND MISSION
Corporate structure
Mission
PRODUCTS
Proprietary product technologies and standards
PRODUCT DESIGN AND DEVELOPMENT
COLLABORATIVE VENTURES
PRODUCT SOURCING
DISTRIBUTION, SALES AND MARKETING
Distribution
Sales
Marketing
CORPORATE SOCIAL RESPONSIBILITY (CSR)
Social ethics
OUTLOOK
INTRODUCTION
COMPANY DEVELOPMENT
CORPORATE STRUCTURE AND MISSION
Corporate structure
Mission
PRODUCTS
Proprietary product technologies and standards
PRODUCT DESIGN AND DEVELOPMENT
COLLABORATIVE VENTURES
PRODUCT SOURCING
DISTRIBUTION, SALES AND MARKETING
Distribution
Sales
Marketing
CORPORATE SOCIAL RESPONSIBILITY (CSR)
Social ethics
OUTLOOK
LIST OF TABLES
Table 1: Patagonia: product range, 2013
Table 2: Patagonia: finished goods suppliers, 2013
Table 3: Patagonia: own retail outlets by country, 2013
Table 4: Patagonia: key corporate social responsibility (CSR) initiatives
Table 1: Patagonia: product range, 2013
Table 2: Patagonia: finished goods suppliers, 2013
Table 3: Patagonia: own retail outlets by country, 2013
Table 4: Patagonia: key corporate social responsibility (CSR) initiatives
LIST OF FIGURES
Figure 1: Women’s down jacket
Figure 2: Base layer garment
Figure 3: Men’s hooded sweatshirt
Figure 4: The 2013 Sustainability Leaders
Figure 1: Women’s down jacket
Figure 2: Base layer garment
Figure 3: Men’s hooded sweatshirt
Figure 4: The 2013 Sustainability Leaders
