Profile of Marzotto Group: A Major Player in the Italian Textile Industry
Marzotto Group has expanded considerably since it was established in 1836 as a small wool weaving mill in Valdagno, in the Veneto region of northern Italy. Today, it consists of five autonomous business segments - namely fabrics, wool yarns, linen yarns, home decor and silk - comprising several manufacturers and brands. The group's products are marketed under a number of well known brand names, and are sold throughout Italy and also internationally. The group competes with Asian companies by manufacturing some of its products at sites in Eastern Europe and North Africa where production costs are cheaper, while maintaining a strongly Italian culture. Also, it places great emphasis on increasing the speed at which it reacts to changes in market and fashion trends by continuing to manufacture some of its output in Italy. This report highlights the company's development, structure, strategy, sourcing, logistics, competitors, corporate social responsibility (CSR) and financial performance. It also provides an analysis of Marzotto's strengths and weaknesses, and the opportunities and threats it faces, as well as an outlook for the future. The report serves as an indispensable case study for those who want insight on a market leader in the industry.
SUMMARY
INTRODUCTION
COMPANY DEVELOPMENT
COMPANY STRUCTURE
Fabrics
Marzotto Tessuti
Guabello
Marlane
Fratelli Tallia di Delfino
Estethia-GB Conte
Tessuti di Sondrio
Nuova Tessilbrenta
Redaelli Velluti
Wool yarns
Linen yarns
Home decor
Silk
COMPANY STRATEGY
SOURCING AND LOGISTICS
COMPETITORS
CORPORATE SOCIAL RESPONSIBILITY (CSR)
FINANCIAL PERFORMANCE
STRENGTHS, WEAKNESSES, OPPORTUNITIES AND THREATS (SWOT)
Strengths
Weaknesses
Opportunities
Threats
OUTLOOK
INTRODUCTION
COMPANY DEVELOPMENT
COMPANY STRUCTURE
Fabrics
Marzotto Tessuti
Guabello
Marlane
Fratelli Tallia di Delfino
Estethia-GB Conte
Tessuti di Sondrio
Nuova Tessilbrenta
Redaelli Velluti
Wool yarns
Linen yarns
Home decor
Silk
COMPANY STRATEGY
SOURCING AND LOGISTICS
COMPETITORS
CORPORATE SOCIAL RESPONSIBILITY (CSR)
FINANCIAL PERFORMANCE
STRENGTHS, WEAKNESSES, OPPORTUNITIES AND THREATS (SWOT)
Strengths
Weaknesses
Opportunities
Threats
OUTLOOK
LIST OF TABLES
Table 1: Marzotto Group: acquisitions, 1985-2012
Table 2: Marzotto Group: key financial data, 2006-12
Table 1: Marzotto Group: acquisitions, 1985-2012
Table 2: Marzotto Group: key financial data, 2006-12
LIST OF FIGURES
Figure 1: Marzotto Group: company structure
Figure 1: Marzotto Group: company structure
