Profile Of H&M: A Leader In Eco Chic
H&M (Hennes & Mauritz) has evolved since its origins in 1947 into a vast and expanding fashion retailing empire with more than 2,800 stores in 48 countries and a staff of over 104,000 employees worldwide. H&M's success is based on its ability to create good quality fashionable apparel and accessories collections, and to sell them to style conscious men and women at affordable prices. H&M has set itself apart from competitors by being one of the most environmentally responsible players in the global apparel industry and collaborating with high profile fashion designers and celebrities to create collections with "must have" status. Such collaborations have given the company publicity and fashion credibility. They have also provided a strong impetus to sales which has helped to finance the company's ambitious growth plans and expansion of its geographical presence. Today the company ranks second - behind the Spain based company Inditex, the owner of the Zara brand - in a global apparel market which is estimated to be worth over US$1 trillion in terms of retail sales. The report highlights the company's development, corporate structure and strategy organisation, products, brand promotion and financial performance. It also looks at product sourcing, distribution channels, corporate social responsibility (CSR) activities and markets, and provides an outlook for the future. This report serves as an indispensable case study for those who want a comprehensive analysis of an apparel leader.
SUMMARY
INTRODUCTION
COMPANY DEVELOPMENT
CORPORATE STRUCTURE AND STRATEGY ORGANISATION
Organisation
Management and ownership
Strategy and goals
CORPORATE SOCIAL RESPONSIBILITY (CSR)
CSR initiatives
Water conservation
Use of cotton and other fibres and fabrics which are considered to be environmentally friendly
Apparel recycling
Reductions in the use of hazardous chemicals
Lobbying for the payment of fair wages
Playing an active role in the Sustainable Apparel Coalition
PRODUCTS
Product overview
Product policy
Brands
Product positioning
Product design
PRODUCT SOURCING
Garment sourcing and suppliers
Quality and safety testing
Product recall procedures
Purchasing and logistics
Lead times
MARKETS
DISTRIBUTION CHANNELS
Stores
Location of stores
Store expansion
Mail order
Online retailing
BRAND PROMOTION
Designer collaborations and celebrity endorsements
Designer collaborations
Celebrity endorsements
Runway shows
FINANCIAL PERFORMANCE
OUTLOOK
INTRODUCTION
COMPANY DEVELOPMENT
CORPORATE STRUCTURE AND STRATEGY ORGANISATION
Organisation
Management and ownership
Strategy and goals
CORPORATE SOCIAL RESPONSIBILITY (CSR)
CSR initiatives
Water conservation
Use of cotton and other fibres and fabrics which are considered to be environmentally friendly
Apparel recycling
Reductions in the use of hazardous chemicals
Lobbying for the payment of fair wages
Playing an active role in the Sustainable Apparel Coalition
PRODUCTS
Product overview
Product policy
Brands
Product positioning
Product design
PRODUCT SOURCING
Garment sourcing and suppliers
Quality and safety testing
Product recall procedures
Purchasing and logistics
Lead times
MARKETS
DISTRIBUTION CHANNELS
Stores
Location of stores
Store expansion
Mail order
Online retailing
BRAND PROMOTION
Designer collaborations and celebrity endorsements
Designer collaborations
Celebrity endorsements
Runway shows
FINANCIAL PERFORMANCE
OUTLOOK
LIST OF TABLES
Table 1: H&M: entry into new markets, 1992-2012
Table 2: H&M: corporate social responsibility (CSR) facts and figures, 2011
Table 3: H&M: key fashion brands and sub brands, 2013
Table 4: The world’s top 25 brands in terms of popularity, 2012
Table 5: Value of the global apparel retail market by country and region, 2006-10
Table 6: H&M: sales by country, 2011/12
Table 7: H&M: number of stores, 2011/12
Table 8: Productivity of apparel retailers in the UK, 2010
Table 9: H&M: establishment of online stores by country, 1998-2010
Table 10: H&M: collaborations with fashion designers and celebrities, 2004-12
Table 11: H&M: key financial data, 2004/05-2011/12
Table 1: H&M: entry into new markets, 1992-2012
Table 2: H&M: corporate social responsibility (CSR) facts and figures, 2011
Table 3: H&M: key fashion brands and sub brands, 2013
Table 4: The world’s top 25 brands in terms of popularity, 2012
Table 5: Value of the global apparel retail market by country and region, 2006-10
Table 6: H&M: sales by country, 2011/12
Table 7: H&M: number of stores, 2011/12
Table 8: Productivity of apparel retailers in the UK, 2010
Table 9: H&M: establishment of online stores by country, 1998-2010
Table 10: H&M: collaborations with fashion designers and celebrities, 2004-12
Table 11: H&M: key financial data, 2004/05-2011/12
LIST OF FIGURES
Figure 1: H&M: women’s outfit, spring 2013 collection
Figure 2: H&M: men’s outfit, summer 2013 collection
Figure 3: Product positioning of major fashion retailers
Figure 4: Clothing expenditure in the EU, 2007-12
Figure 5: H&M: geographical distribution of sales, 2011/12
Figure 1: H&M: women’s outfit, spring 2013 collection
Figure 2: H&M: men’s outfit, summer 2013 collection
Figure 3: Product positioning of major fashion retailers
Figure 4: Clothing expenditure in the EU, 2007-12
Figure 5: H&M: geographical distribution of sales, 2011/12
