Writing Instruments in Turkey

November 2022 | 18 pages | ID: W354C941053EN
Euromonitor International Ltd

Abstracts

While writing instruments is expected to register double-digit current value growth, constant value and volume growth is expected to be much more muted. The reason for such high current value growth is that Turkey has one of the highest inflation rates in the world in 2022. Also, unlike most other countries, this soaring inflation had already been triggered prior to the energy crisis arising from the war in Ukraine. The lira’s dramatic devaluation has led to the soaring inflation and has been fu...

Euromonitor International's Writing Instrumentsin Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Writing Instruments market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

WRITING INSTRUMENTS IN TURKEY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Muted volume growth in 2022 as spiralling inflation dampens sales
Adel Kalemcilik maintains lead but private label gains some value share
Increasing use of technology, particularly in educational settings, dampens volume demand
PROSPECTS AND OPPORTUNITIES
Moderate growth over forecast period
E-commerce set to gain value share in writing instruments
Supermarkets and hypermarkets gain value share
CATEGORY DATA
Table 1 Sales of Writing Instruments by Category: Volume 2017-2022
Table 2 Sales of Writing Instruments by Category: Value 2017-2022
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2017-2022
Table 4 Sales of Writing Instruments by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Writing Instruments: % Value 2018-2022
Table 6 LBN Brand Shares of Writing Instruments: % Value 2019-2022
Table 7 Distribution of Writing Instruments by Format: % Value 2017-2022
Table 8 Forecast Sales of Writing Instruments by Category: Volume 2022-2027
Table 9 Forecast Sales of Writing Instruments by Category: Value 2022-2027
Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2022-2027
PERSONAL ACCESSORIES IN TURKEY
EXECUTIVE SUMMARY
Personal accessories in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
MARKET DATA
Table 12 Sales of Personal Accessories by Category: Volume 2017-2022
Table 13 Sales of Personal Accessories by Category: Value 2017-2022
Table 14 Sales of Personal Accessories by Category: % Volume Growth 2017-2022
Table 15 Sales of Personal Accessories by Category: % Value Growth 2017-2022
Table 16 NBO Company Shares of Personal Accessories: % Value 2018-2022
Table 17 LBN Brand Shares of Personal Accessories: % Value 2019-2022
Table 18 Distribution of Personal Accessories by Format: % Value 2017-2022
Table 19 Forecast Sales of Personal Accessories by Category: Volume 2022-2027
Table 20 Forecast Sales of Personal Accessories by Category: Value 2022-2027
Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2022-2027
Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources