Luxury Writing Instruments and Stationery in Brazil

February 2022 | 19 pages | ID: L8BA885C079EN
Euromonitor International Ltd

Abstracts

Despite the recovery seen by most luxury categories in 2020 and 2021 after the difficulties imposed by COVID-19, writing instruments could not see the same good results. As a very social category, the main segment of luxury pens is strongly connected to use during business occasions for signing contracts or taking notes in presential meetings. Not only has the pandemic impacted the consumption of luxury writing instruments and stationery, but the main players of the sector are investing to expan...

Euromonitor International's Luxury Writing Instruments and Stationery in Brazil report offers a comprehensive guide to the size and shape of the Luxury Writing Instruments and Stationery market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Writing Instruments and Stationery retailing along with the development of consumers’ shopping patterns. Forecasts to 2026 illustrate how the market is set to change

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Luxury Writing Instruments and Stationery market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

LUXURY WRITING INSTRUMENTS AND STATIONERY IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Traditional players diversify portfolios beyond writing instruments and timepieces
Heritage brands pursue innovation with novelties in design and limited editions
Despite less frequent reselling of luxury writing instruments, second-hand channels emerge
PROSPECTS AND OPPORTUNITIES
The reduced frequency of handwriting challenges the appeal of luxury writing instruments
New technologies emerge as strategic alternatives for traditional luxury handwriting
The resumption of more frequent social interactions will tend to drive the demand for luxury writing instruments
CATEGORY DATA
Table 1 Sales of Luxury Writing Instruments and Stationery: Value 2016-2021
Table 2 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2016-2021
Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2016-2020
Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2017-2020
Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2016-2021
Table 6 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2021-2026
Table 7 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2021-2026
LUXURY GOODS IN BRAZIL
EXECUTIVE SUMMARY
Luxury goods in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
MARKET DATA
Table 8 Sales of Luxury Goods by Category: Value 2016-2021
Table 9 Sales of Luxury Goods by Category: % Value Growth 2016-2021
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2016-2021
Table 11 NBO Company Shares of Luxury Goods: % Value 2016-2020
Table 12 LBN Brand Shares of Luxury Goods: % Value 2017-2020
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2021
Table 14 Forecast Sales of Luxury Goods by Category: Value 2021-2026
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources