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Smart Sports Equipment Market Size, Share & Trends Analysis Report By Product (Balls, Golf Stick, Hockey Stick, Rackets & Bats), By Distribution Channel, By Region, And Segment Forecasts, 2020 - 2027

May 2020 | 80 pages | ID: S70B9D57AEAEEN
Grand View Research, Inc.

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Smart Sports Equipment Market Growth & Trends

The global smart sports equipment market size is expected to reach USD 4.04 billion by 2027, expanding at a CAGR of 8.1% during the forecast period, according to a new report by Grand View Research, Inc. Rising developments in sports technology through advanced technologies, such as Internet of Things and Augmented Reality, have developed a keen interest among consumers in smart sporting equipment. Additionally, increasing consumer attention towards sports as a lifestyle in order maintain fitness and track athletic performance is boosting the demand for advanced products.

Shifting preference for real time performance tracking process has paved the way for technology integrated sporting equipment over traditional sports equipment, which has increased the adoption of smart sporting equipment across the globe. These smart sports equipment, which are digitally connected through sensors, help sportspersons or athletes to track, monitor, analyze, and improve their performance. According to a 2017 study by the University of Wollongong, approximately 50% of youth regularly participate in organized sports in U.S., Canada, and England. Thus, rising participation of people, particularly young consumers, in various sporting activities is likely to positively impact the growth of the market.

Moreover, rising number of children indulging in different sporting activities to turn it into a career option has offered greater prominence to the product, thereby resulting in higher adoption of smart sports equipment. Newer product launches by manufacturers in the industry are incorporating advanced features in the product that support effective performance metrics. For instance, in 2019, KAHA PTE LTD launched a smart jump rope, Lifeflow. This equipment is embedded with sensors in the handle, which enables collecting biometric data while skipping.

Golf stick emerged as the largest product category in the market and was valued at 649.5 million in 2019. Increasing consumer participation in golf sports is projected to offer lucrative growth opportunity for smart golf clubs. According to the National Golf Foundation, 36% of the U.S. population, which is over 107 million people, have played, watched, or read about golf in 2019.

Franchise stores held the largest share of 55.6% in 2019 owing to easy availability and wide distribution network of these stores. High number of manufacturers selling these products through company owned retail stores owing to the niche product segment is boosting the sales of these products through franchise stores.

Asia Pacific is expected to expand at a CAGR of 8.7% from 2020 to 2027. Rising prevalence of sporting tournaments in the region is increasing awareness related to fitness and different sporting activities, and thus visits from foreign nationals are expected to increase the usage of these smart sporting equipment.

Smart Sports Equipment Market Report Highlights
  • North America held the largest share of the overall revenue in 2019
  • By product, balls are expected to expand at the fastest CAGR of 9.7% due to rise in sports and fitness activities
  • Based on distribution channel, specialty stores are expected to expand at the fastest CAGR of 9.5% over the forecast period
  • The Smart Sports Equipment Market has been characterized by high competition due to the presence of key players, including InfoMotion Sports Technologies; Golfsmith International Holdings, Inc.; DribbleUp, Inc.; Adidas AG; Wilson Sporting Goods; BABOLAT VS S.A.; HockeyShot Inc.; Riddell; Zepp Labs, Inc.; and Gridiron Technologies
CHAPTER 1. METHODOLOGY AND SCOPE

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
  1.3.1. Purchased Database
  1.3.2. GVR’s Internal Database
  1.3.3. Secondary Sources & Third-Party Perspectives
  1.3.4. Primary Research
1.4. Information Analysis
  1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

CHAPTER 2. EXECUTIVE SUMMARY

2.1. Market Outlook
2.2. Segmental Outlook
2.3. Competitive Insights

CHAPTER 3. SMART SPORTS EQUIPMENT MARKET VARIABLES, TRENDS & SCOPE

3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
  3.3.1. Sales/Retail Channel Analysis
  3.3.2. Profit Margin Analysis
3.4. Market Dynamics
  3.4.1. Market Driver Analysis
  3.4.2. Market Restraint Analysis
  3.4.3. Industry Challenges
  3.4.4. Industry Opportunities
3.5. Business Environment Analysis
  3.5.1. Industry Analysis – Porter’s
    3.5.1.1. Supplier Power
    3.5.1.2. Buyer Power
    3.5.1.3. Substitution Threat
    3.5.1.4. Threat from New Entrant
    3.5.1.5. Competitive Rivalry
3.6. Roadmap of Smart Sports Equipment Market
3.7. Market Entry Strategies

CHAPTER 4. CONSUMER BEHAVIOUR ANALYSIS

4.1. Consumer Trends and Preferences
4.2. Factors Affecting Buying Decision
4.3. Consumer Product Adoption
4.4. Observations & Recommendations

CHAPTER 5. SMART SPORTS EQUIPMENT MARKET: PRODUCT ESTIMATES & TREND ANALYSIS

5.1. Product Movement Analysis & Market Share, 2019 & 2027
5.2. Balls
  5.2.1. Market estimates and forecast, 2016 - 2027 (USD Million)
5.3. Golf Stick
  5.3.1. Market estimates and forecast, 2016 - 2027 (USD Million)
5.4. Hockey Stick
  5.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
5.5. Rackets & Bats
  5.5.1. Market estimates and forecast, 2016 - 2027 (USD Million)
5.6. Others
  5.6.1. Market estimates and forecast, 2016 - 2027 (USD Million)

CHAPTER 6. SMART SPORTS EQUIPMENT MARKET: DISTRIBUTION CHANNEL ESTIMATES & TREND ANALYSIS

6.1. Distribution Channel Movement Analysis & Market Share, 2019 & 2027
6.2. Franchise Stores
  6.2.1. Market estimates and forecast, 2016 - 2027 (USD Million)
6.3. Specialty Stores
  6.3.1. Market estimates and forecast, 2016 - 2027 (USD Million)
6.4. Online
  6.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)

CHAPTER 7. SMART SPORTS EQUIPMENT MARKET: REGIONAL ESTIMATES & TREND ANALYSIS

7.1. Regional Movement Analysis & Market Share, 2019 & 2027
7.2. North America
  7.2.1. Market estimates and forecast, 2016 - 2027 (USD Million)
  7.2.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
  7.2.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
  7.2.4. U.S.
    7.2.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
    7.2.4.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
    7.2.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
7.3. Europe
  7.3.1. Market estimates and forecast, 2016 - 2027 (USD Million)
  7.3.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
  7.3.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
  7.3.4. Germany
    7.3.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
    7.3.4.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
    7.3.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
  7.3.5. U.K.
    7.3.5.1. Market estimates and forecast, 2016 - 2027 (USD Million)
    7.3.5.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
    7.3.5.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
7.4. Asia Pacific
  7.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
  7.4.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
  7.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
  7.4.4. China
    7.4.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
    7.4.4.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
    7.4.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
  7.4.5. India
    7.4.5.1. Market estimates and forecast, 2016 - 2027 (USD Million)
    7.4.5.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
    7.4.5.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
7.5. Central & South America
  7.5.1. Market estimates and forecast, 2016 - 2027 (USD Million)
  7.5.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
  7.5.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
  7.5.4. Brazil
    7.5.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
    7.5.4.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
    7.5.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
7.6. Middle East & Africa
  7.6.1. Market estimates and forecast, 2016 - 2027 (USD Million)
  7.6.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
  7.6.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)

CHAPTER 8. COMPETITIVE ANALYSIS

8.1. Key global players, recent developments & their impact on the industry
8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
8.3. Vendor Landscape
  8.3.1. Key company market share analysis, 2019

CHAPTER 9. COMPANY PROFILES

9.1. InfoMotion Sports Technologies
  9.1.1. Company Overview
  9.1.2. Financial Performance
  9.1.3. Product Benchmarking
  9.1.4. Strategic Initiatives
9.2. Golfsmith International Holdings, Inc.
  9.2.1. Company Overview
  9.2.2. Financial Performance
  9.2.3. Product Benchmarking
  9.2.4. Strategic Initiatives
9.3. DribbleUp, Inc.
  9.3.1. Company Overview
  9.3.2. Financial Performance
  9.3.3. Product Benchmarking
  9.3.4. Strategic Initiatives
9.4. Adidas AG
  9.4.1. Company Overview
  9.4.2. Financial Performance
  9.4.3. Product Benchmarking
  9.4.4. Strategic Initiatives
9.5. Wilson Sporting Goods
  9.5.1. Company Overview
  9.5.2. Financial Performance
  9.5.3. Product Benchmarking
  9.5.4. Strategic Initiatives
9.6. BABOLAT VS S.A.
  9.6.1. Company Overview
  9.6.2. Financial Performance
  9.6.3. Product Benchmarking
  9.6.4. Strategic Initiatives
9.7. HockeyShot Inc.
  9.7.1. Company Overview
  9.7.2. Financial Performance
  9.7.3. Product Benchmarking
  9.7.4. Strategic Initiatives
9.8. Riddell
  9.8.1. Company Overview
  9.8.2. Financial Performance
  9.8.3. Product Benchmarking
  9.8.4. Strategic Initiatives
9.9. Zepp Labs, Inc.
  9.9.1. Company Overview
  9.9.2. Financial Performance
  9.9.3. Product Benchmarking
  9.9.4. Strategic Initiatives
9.10. Gridiron Technologies
  9.10.1. Company Overview
  9.10.2. Financial Performance
  9.10.3. Product Benchmarking
  9.10.4. Strategic Initiatives

LIST OF TABLES

1. Smart Sports Equipment - Key market driver analysis
2. Smart Sports Equipment - Key market restraint analysis
3. Global smart ball equipment market estimates and forecast, 2016 - 2027 (USD Million)
4. Global smart golf stick equipment market estimates and forecast, 2016 - 2027 (USD Million)
5. Global smart hockey stick equipment market estimates and forecast, 2016 - 2027 (USD Million)
6. Global smart rackets & bats equipment market estimates and forecast, 2016 - 2027 (USD Million)
7. Global other smart sports equipment market estimates and forecast, 2016 - 2027 (USD Million)
8. Global smart sports equipment market estimates and forecast, by franchise stores, 2016 - 2027 (USD Million)
9. Global smart sports equipment market estimates and forecast, by specialty stores, 2016 - 2027 (USD Million)
10. Global smart sports equipment market estimates and forecast, by online, 2016 - 2027 (USD Million)
11. North America smart sports equipment market estimates and forecast, 2016 - 2027 (USD Million)
12. North America smart sports equipment market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
13. North America smart sports equipment market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
14. U.S. smart sports equipment market estimates and forecast, 2016 - 2027 (USD Million)
15. U.S. smart sports equipment market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
16. U.S. smart sports equipment market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
17. Europe smart sports equipment market estimates and forecast, 2016 - 2027 (USD Million)
18. Europe smart sports equipment market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
19. Europe smart sports equipment market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
20. Germany smart sports equipment market estimates and forecast, 2016 - 2027 (USD Million)
21. Germany smart sports equipment market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
22. Germany smart sports equipment market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
23. U.K. smart sports equipment market estimates and forecast, 2016 - 2027 (USD Million)
24. U.K. smart sports equipment market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
25. U.K. smart sports equipment market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
26. Asia Pacific smart sports equipment market estimates and forecast, 2016 - 2027 (USD Million)
27. Asia Pacific smart sports equipment market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
28. Asia Pacific smart sports equipment market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
29. China smart sports equipment market estimates and forecast, 2016 - 2027 (USD Million)
30. China smart sports equipment market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
31. China smart sports equipment market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
32. India smart sports equipment market estimates and forecast, 2016 - 2027 (USD Million)
33. India smart sports equipment market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
34. India smart sports equipment market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
35. Central & South America smart sports equipment market estimates and forecast, 2016 - 2027 (USD Million)
36. Central & South America smart sports equipment market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
37. Central & South America smart sports equipment market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
38. Brazil smart sports equipment market estimates and forecast, 2016 - 2027 (USD Million)
39. Brazil smart sports equipment market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
40. Brazil smart sports equipment market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
41. Middle East & Africa smart sports equipment market estimates and forecast, 2016 - 2027 (USD Million)
42. Middle East & Africa smart sports equipment market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
43. Middle East & Africa smart sports equipment market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
44. Vendor landscape
LIST OF FIGURES

1. Smart Sports Equipment market snapshot
2. Smart Sports Equipment market segmentation & scope
3. Smart Sports Equipment market penetration & growth prospect mapping
4. Smart Sports Equipment value chain analysis
5. Smart Sports Equipment market dynamics
6. Smart Sports Equipment market: Porter's analysis
7. Smart Sports Equipment market: Product movement analysis
8. Smart Sports Equipment market: Distribution Channel movement analysis
9. Smart Sports Equipment market: Regional movement analysis


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