I&R - The Kenya Sports Betting Market 2017: Emerging Opportunity

April 2017 | 44 pages | ID: IB0E7D0EFC5EN
Investment & Research (I&R)

Abstracts

The Kenyan sport betting market has seen tremendous growth over the last five years, driven by new innovative players taking advantage of the country’s high mobile penetration and wide spread use of mobile money systems primarily M-Pesa. More and more African sports lovers are turning to sports betting as the multi-billion dollar industry continues to grow. Betting over which sports team might win has become a multi-million dollar industry. In Africa, countries like Ghana, Kenya, Nigeria and South Africa are witnessing a huge expansion in sports betting and other forms of gambling. Lotteries, poker, sport bets, slot machines, casino games, and online gambling is the new trend. Many enterprenuers and foreign companies are pocketing millions thanks to the gambling boom.

• 44 pages of comprehensive analysis
• 11 tables and figures quantifying the market in detail
• 11 key companies identified and profiled operating within the Kenyan Sports Betting Market, including market share information.

Contents

Executive Summary
Benefits of the Report
Methodology
SWOT Analysis
Business Environment SWOT Analysis
Sports Betting SWOT Analysis
African Sport Betting Market Outlook
Factors Driving Betting In Africa
  Figure 1: Global English Premier League Fanbase
  Figure 2: Most Popular EPL Teams Across Africa
  Figure 3: Regulatory Framework of Gambling in Africa
  Figure 4: Internet & Mobile Penetration In Africa
  Figure 5: Estimated Total Mobile Internet Traffic in SSA, by sub-Region (2011-2016); and assigned Mobile Spectrum for Leading SSA Countries, 2011 (MHz)
Challenges of the African Betting Market
Kenya Sport Betting Market
  Table 1: Kenya Online Betting Market Forecast 2014-2026, (KES/$m, AGR%)
  Figure 6: Table: Kenya Online Betting Market Forecast 2014-2026, ($m, AGR%)
Accessible Betting Platforms - USSD and SMS Betting Driving Uptake
Leading Companies
  Table 2: Leading Online Sports Betting Companies Market Revenues
  Figure 7: H12016 Safaricom Mpesa Revenues of Leading Online Sports Betting Companies (January 2016 – June 2016)
  Table 3: Minium and Maximum Bets Per User by Company
  Table 4: Kenya Economic Activity Data 2011-2020
Industry Trends and Developments
Kenya proposes legislation to tighten control of sports betting operators
Betting firms nearly triple tax paid to KRA in two years
Dafabet launches sports betting in Kenya
Regulation And Taxes
Betting Regulation In Kenya
Betting Taxes In Kenya
1. Betting tax
2. Lottery Tax
3. Gaming Tax
Unclear Tax Structure
Market Overview
Competitive Landscape
  Figure 8: Online Sports Betting Competitor Market Shares
Market Challenges
Company Profiles
BetIn Kenya
Betika
BetPawa
BetWay
BetYetu
Dafabet
EliteBet
JustBet
mCheza
Oxygen8
SportPesa
Kenya Demographic Snapshot
Kenya’s Population By Age Group, 1990-2020 (‘000)
Kenya’s Population By Age Group, 1990 – 2020 (% of total)
Kenya’s Key Population Ratios, 1990 – 2020
Kenya’s Rural And Urban Population, 1990 – 2020
Glossary Of Terms
Methodology
How We Generate Our Industry Forecasts
Disclaimer
Appendix A
Appendix B

COMPANIES MENTIONED

BetIn Kenya
Betika
BetPawa
BetWay
BetYetu
Dafabet
EliteBet
JustBet
mCheza
Oxygen8
SportPesa