Vietnam Retail Analysis (2008-2012)

Date: September 22, 2010
Pages: 65
US$ 1,000.00
Publisher: RNCOS E-Services Pvt. Ltd.
Report type: Strategic Report
Delivery: E-mail Delivery (PDF), Hard Copy Mail Delivery, CD-ROM Mail Delivery
ID: V9395B097C5EN

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Vietnam Retail Analysis (2008-2012)
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Fast pace growth in Vietnam’s retail market has made the country an attractive destination for multinational retailers. Vietnam holds 4th position among 30 countries attracting foreign investors. As per the WTO agreement, the government has removed limitation on capital invested by the foreign investors. With the economic growth of around 6.4% in 2010 as per the government target, changes in the country’s regulatory structure favoring foreign investors and increasing consumer attention towards modern retail concepts, the retail sales are expected to surge at a CAGR of around 20% during 2010-2012, says our new research report “Vietnam Retail Analysis (2008-2012)”.

The retail market in Vietnam is much smaller than other developing economies in Asia, but it has shown strong fundamentals and buoyant expansion in comparison of its neighbors like India and China. The value of retail sales in Vietnam has rapidly risen over the past few years. It is expected that retail sales will reach nearly US$ 78 Billion in 2010 from around US$ 65 Billion in 2009 on account of rising consumer expenditure and changing market dynamics.

We expect that the retail market in Vietnam will continue to grow at fast rate despite the poor infrastructure in different province. Government support and favorable consumer confidence will result in positive outlook for retailers. Traditional retail channels will continue to dominate the market, but the government decision to allow 100% entry to foreign retailers under the WTO commitment will lead modern retail to realize unrealistic growth. The share of modern retailing in 2009 reached 26% against 23% in 2008.

With such strong fundamentals, we anticipate the retail industry revenue will surpass US$ 113 Billion by 2012. Modern retail channels are expected to play a crucial role in the future growth, improving their position in the market. We also expect a short wave of consolidation in the next few years as foreign retailers will try to consolidate their position and deepen their market penetration.

Our research report will help consultants, industry analysts and vendors to get an in-depth knowledge of the current, past and future performance of the retail market. The future outlook given in the report is derived by interacting with various industry veterans, developers, analyzing information from research papers, journals and our industry-specific in-house developed models.



3.1 No Entry Barrier
3.2 Purchasing Power and Consumer Spending
3.3 Economic Liberalization
3.4 Developing Trend of Modern Retailing
3.5 Online Retailing
3.6 Non-food Retailers
3.7 International Brands and Luxury Goods


4.1 Retail Sales
  4.1.1 Food
  4.1.2 Non-food Clothing Footwear Cosmetics and Toiletries Perfumes and Fragrances Furniture Household Cleaning Products Consumer Electronics TV Sets Mobile Handsets Personal Computers Washing Machines
4.2 By Province
  4.2.1 South East
  4.2.2 Red River Delta
  4.2.3 Mekong River Delta
  4.2.4 North Central Coast
  4.2.5 Northern Midlands and Mountain Areas
  4.2.6 Central Highlands
4.3 By Ownership
  4.3.1 State-owned Companies
  4.3.2 Non-state-owned Companies
  4.3.3 Foreign-owned Companies
4.4 By Retail Format
  4.4.1 Traditional Market
  4.4.2 Supermarket
  4.4.3 Hypermarket and Warehouse Clubs
  4.4.4 Convenience Stores and Minimarkets



6.1 Hurdles for Foreign Invested Enterprises
6.2 Retail Space and Cost
6.3 Infrastructure



Figure 3-1: Per Head Personal Disposable Income (US$), 2009-2012
Figure 3-2: Consumer Spending (Million US$), 2009-2012
Figure 3-3: Nominal GDP (Billion US$) and Real GDP Growth (%), 2009-2012
Figure 3-4: Share of Modern Retailing in Retail Sales (2009 & 2017)
Figure 3-5: Internet Users (Million), 2009-2012
Figure 4-1: Retail Sales (Billion US$), 2009-2012
Figure 4-2: Food Retail Sales (Billion US$), 2009-2012
Figure 4-3: Non-food Retail Sales (Billion US$), 2009-2012
Figure 4-4: Share of Non-food Retail Sales by Segment (2009)
Figure 4-5: Clothing Sales (Million US$), 2009-2012
Figure 4-6: Footwear Sales (Million US$), 2009-2012
Figure 4-7: Cosmetics and Toiletries Sales (Million US$), 2009-2012
Figure 4-8: Perfumes and Fragrances Sales (Million US$), 2009-2012
Figure 4-9: Furniture Sales (Million US$), 2009-2012
Figure 4-10: Soaps and Cleaners Sales (Million US$), 2009-2012
Figure 4-11: TV Set Sales (‘000 Units), 2009-2012
Figure 4-12: Mobile Handset Sales (Million Units), 2009-2012
Figure 4-13: Personal Computer Sales (Million Units), 2009-2012
Figure 4-14: Washing Machine Sales (‘000 Units), 2009-2012
Figure 4-15: South East - Goods and Services Retail Sales (Trillion VND), 2009-2012
Figure 4-16: Red River Delta - Goods and Services Retail Sales (Trillion VND), 2009-2012
Figure 4-17: Mekong River Delta - Goods and Services Retail Sales (Trillion VND), 2009-2012
Figure 4-18: North Central Coast - Goods and Services Retail Sales (Trillion VND), 2009-2012
Figure 4-19: North Midlands - Goods and Services Retail Sales (Trillion VND), 2009-2012
Figure 4-20: Central Highlands - Goods and Services Retail Sales (Trillion VND), 2009-2012
Figure 4-21: Goods and Services Retail Sales by State-owned Companies (Trillion VND), 2009-2012
Figure 4-22: Goods and Services Retail Sales by Non-state-owned Companies (Trillion VND), 2009-2012
Figure 4-23: Goods and Services Retail Sales by Foreign-owned Companies (Trillion VND), 2009-2012
Figure 4-24: Share of Traditional and Modern Retail Format in Retail Sales (2009)
Figure 4-25: Ho Chi Minh & Hanoi - Share of Traditional and Modern Trade in Grocery Sales (2007 & 2008)


Table 4-1: Number of Traditional Stores by Format (2007 & 2008)
Table 4-2: Number of Supermarkets (2007 & 2008)
Table 4-3: Number of Hypermarkets and Warehouse Clubs (2007 & 2008)
Table 4-4: Number of Convenience Stores and Minimarkets (2007 & 2008)
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