Video Games in Chile
Rapid retail value growth of 49% in 2010 was mainly due to the improving Chilean economy. 2010 was a year of recovery following the decline in GDP in 2009, when video game retail value sales stagnated. The decrease in prices due to the appreciation of the Chilean peso and the recovery of GDP growth rates to pre-crisis levels fuelled demand amongst consumers.
Euromonitor International's Video Games in Chile report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Video Games Hardware, Video Games Software.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Video Games in Chile report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Video Games Hardware, Video Games Software.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Video Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Video Games by Category: Value 2005-2010
Table 2 Sales of Video Games by Category: % Value Growth 2005-2010
Table 3 Video Games Software by Type: % Value Breakdown 2005-2010
Table 4 Video Games Company Shares by Value 2008-2010
Table 5 Video Games Brand Shares by Value 2008-2010
Table 6 Video Games Hardware Company Shares by Value 2008-2010
Table 7 Video Games Hardware Brand Shares by Value 2008-2010
Table 8 Video Games Software Company Shares by Value 2008-2010
Table 9 Video Games Software Brand Shares by Value 2008-2010
Table 10 Sales of Video Games by Distribution Format: % Analysis 2005-2010
Table 11 Sales of Video Games Hardware by Distribution Format: % Analysis 2005-2010
Table 12 Sales of Video Games Software by Distribution Format: % Analysis 2005-2010
Table 13 Forecast Sales of Video Games by Category: Value 2010-2015
Table 14 Forecast Sales of Video Games by Category: % Value Growth 2010-2015
Microplay SA in Toys and Games (chile)
Strategic Direction
Key Facts
Summary 1 Microplay S.A: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Microplay S.A: Competitive Position 2010
Executive Summary
Parents More Willing To Buy Expensive Products Due To Improving Economy
Retailers Show Interest in Creating Videogames Department Stores
Children Became More Interested in Technological Toys
Children Starting To Play at Younger Age
Rising Grocery and Internet Sales
Key Trends and Developments
Sophisticated Toys and Video Games Fuelling Sales
Legislation Reforms in Order To Protect Intellectual Property Rights
Video Game Imports Increase Due To Appreciation of the Chilean Peso
Economic Recovery Drives Sales of Toys and Videogames
New Channel Distribution Strategies: Rising Competition Among Retailers
Market Data
Table 15 Sales of Toys and Games by Category: Value 2005-2010
Table 16 Sales of Toys and Games by Category: % Value Growth 2005-2010
Table 17 Toys and Games Company Shares by Value 2008-2010
Table 18 Toys and Games Brand Shares by Value 2008-2010
Table 19 Sales of Toys and Games by Distribution Format: % Analysis 2005-2010
Table 20 Forecast Sales of Toys and Games by Category: Value 2010-2015
Table 21 Forecast Sales of Toys and Games by Category: % Value Growth 2010-2015
Sources
Summary 3 Research Sources
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Video Games by Category: Value 2005-2010
Table 2 Sales of Video Games by Category: % Value Growth 2005-2010
Table 3 Video Games Software by Type: % Value Breakdown 2005-2010
Table 4 Video Games Company Shares by Value 2008-2010
Table 5 Video Games Brand Shares by Value 2008-2010
Table 6 Video Games Hardware Company Shares by Value 2008-2010
Table 7 Video Games Hardware Brand Shares by Value 2008-2010
Table 8 Video Games Software Company Shares by Value 2008-2010
Table 9 Video Games Software Brand Shares by Value 2008-2010
Table 10 Sales of Video Games by Distribution Format: % Analysis 2005-2010
Table 11 Sales of Video Games Hardware by Distribution Format: % Analysis 2005-2010
Table 12 Sales of Video Games Software by Distribution Format: % Analysis 2005-2010
Table 13 Forecast Sales of Video Games by Category: Value 2010-2015
Table 14 Forecast Sales of Video Games by Category: % Value Growth 2010-2015
Microplay SA in Toys and Games (chile)
Strategic Direction
Key Facts
Summary 1 Microplay S.A: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Microplay S.A: Competitive Position 2010
Executive Summary
Parents More Willing To Buy Expensive Products Due To Improving Economy
Retailers Show Interest in Creating Videogames Department Stores
Children Became More Interested in Technological Toys
Children Starting To Play at Younger Age
Rising Grocery and Internet Sales
Key Trends and Developments
Sophisticated Toys and Video Games Fuelling Sales
Legislation Reforms in Order To Protect Intellectual Property Rights
Video Game Imports Increase Due To Appreciation of the Chilean Peso
Economic Recovery Drives Sales of Toys and Videogames
New Channel Distribution Strategies: Rising Competition Among Retailers
Market Data
Table 15 Sales of Toys and Games by Category: Value 2005-2010
Table 16 Sales of Toys and Games by Category: % Value Growth 2005-2010
Table 17 Toys and Games Company Shares by Value 2008-2010
Table 18 Toys and Games Brand Shares by Value 2008-2010
Table 19 Sales of Toys and Games by Distribution Format: % Analysis 2005-2010
Table 20 Forecast Sales of Toys and Games by Category: Value 2010-2015
Table 21 Forecast Sales of Toys and Games by Category: % Value Growth 2010-2015
Sources
Summary 3 Research Sources
