Video Games in Chile

Date: September 22, 2011
Pages: 21
Price:
US$ 900.00
Publisher: Euromonitor International Ltd
Report type: Brief Review
Delivery: E-mail Delivery (PDF)
ID: VD971171C67EN
Leaflet:

Download PDF Leaflet

Rapid retail value growth of 49% in 2010 was mainly due to the improving Chilean economy. 2010 was a year of recovery following the decline in GDP in 2009, when video game retail value sales stagnated. The decrease in prices due to the appreciation of the Chilean peso and the recovery of GDP growth rates to pre-crisis levels fuelled demand amongst consumers.

Euromonitor International's Video Games in Chile report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Video Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Video Games by Category: Value 2005-2010
  Table 2 Sales of Video Games by Category: % Value Growth 2005-2010
  Table 3 Video Games Software by Type: % Value Breakdown 2005-2010
  Table 4 Video Games Company Shares by Value 2008-2010
  Table 5 Video Games Brand Shares by Value 2008-2010
  Table 6 Video Games Hardware Company Shares by Value 2008-2010
  Table 7 Video Games Hardware Brand Shares by Value 2008-2010
  Table 8 Video Games Software Company Shares by Value 2008-2010
  Table 9 Video Games Software Brand Shares by Value 2008-2010
  Table 10 Sales of Video Games by Distribution Format: % Analysis 2005-2010
  Table 11 Sales of Video Games Hardware by Distribution Format: % Analysis 2005-2010
  Table 12 Sales of Video Games Software by Distribution Format: % Analysis 2005-2010
  Table 13 Forecast Sales of Video Games by Category: Value 2010-2015
  Table 14 Forecast Sales of Video Games by Category: % Value Growth 2010-2015
Microplay SA in Toys and Games (chile)
Strategic Direction
Key Facts
  Summary 1 Microplay S.A: Key Facts
Company Background
Production
Competitive Positioning
  Summary 2 Microplay S.A: Competitive Position 2010
Executive Summary
Parents More Willing To Buy Expensive Products Due To Improving Economy
Retailers Show Interest in Creating Videogames Department Stores
Children Became More Interested in Technological Toys
Children Starting To Play at Younger Age
Rising Grocery and Internet Sales
Key Trends and Developments
Sophisticated Toys and Video Games Fuelling Sales
Legislation Reforms in Order To Protect Intellectual Property Rights
Video Game Imports Increase Due To Appreciation of the Chilean Peso
Economic Recovery Drives Sales of Toys and Videogames
New Channel Distribution Strategies: Rising Competition Among Retailers
Market Data
  Table 15 Sales of Toys and Games by Category: Value 2005-2010
  Table 16 Sales of Toys and Games by Category: % Value Growth 2005-2010
  Table 17 Toys and Games Company Shares by Value 2008-2010
  Table 18 Toys and Games Brand Shares by Value 2008-2010
  Table 19 Sales of Toys and Games by Distribution Format: % Analysis 2005-2010
  Table 20 Forecast Sales of Toys and Games by Category: Value 2010-2015
  Table 21 Forecast Sales of Toys and Games by Category: % Value Growth 2010-2015
Sources
  Summary 3 Research Sources
Skip to top


Ask Your Question

Video Games in Chile
Company name*:
Contact person*:
Phone/fax*:
Email*:
Request invoice
Your enquiry:
Please click on a Check Box below to confirm you are not a robot: