Royal Ahold NV in Retailing - World

May 2010 | 31 pages | ID: R8AA78DC691EN
Euromonitor International Ltd

Abstracts

Following a recovery at its Albert Heijn chain in the Netherlands, thanks to lower costs and strong private label range, and an improvement in the US, Ahold appears to be back on track after a period of difficulty. However, it still faces a challenging economy and strong price competition in the US and the rise of discounters in Europe. Hence, Ahold’s heavy reliance on mature markets will continue to limit its potential and underlines the need for the company to continue expanding in Eastern Europe

Euromonitor International’s Royal Ahold NV in Retailing company profile offers detailed strategic analysis of the company’s business, examining its performance in the retail industry, with recommendations on how it should develop going forward. The report examines the company’s positioning by region and category, product developments, operational strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success

Why buy this report?

• Get a detailed picture of the retailing industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Scope of the Report
Strategic Evaluation
Competitive Positioning
Geographic Opportunities
Channel Opportunities
Brand and Private Label Strategies
Recommendations