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Retailing in Turkey

March 2020 | 143 pages | ID: R23D166E95AEN
Euromonitor International Ltd

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In 2019, retailing continued to record strong double-digit current value growth. Increasing urbanisation, the rising number of incoming tourists and ongoing successful promotional campaigns remained key factors, along with the increasing popularity of modern store-based channels and non-store retailing. Nevertheless, the value growth seen in the market was mostly due to price inflation, and economic deterioration continued to hinder growth. Many channels in fact saw declines at constant 2019 pri...

Euromonitor International's Retailing in Turkey report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
EXECUTIVE SUMMARY
Retailing records current value growth, but mostly due to price rises
Macroeconomic deterioration negatively affects retailing
Non-store retailing outperforms store-based retailing
Modern chained retailers gain ground against traditional independent retailers
Retailing set to register a positive performance, driven by e-commerce
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value 2014-2019
Seasonality
New Year’s Eve
Back to School
Other seasonal events
Payments and delivery
Emerging business models
MARKET DATA
Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 4 Sales in Store-based Retailing by Channel: Value 2014-2019
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
Table 6 Store-based Retailing Outlets by Channel: Units 2014-2019
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 8 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 12 Sales in Grocery Retailers by Channel: Value 2014-2019
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
Table 14 Grocery Retailers Outlets by Channel: Units 2014-2019
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 24 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 26 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 28 Retailing GBO Company Shares: % Value 2015-2019
Table 29 Retailing GBN Brand Shares: % Value 2016-2019
Table 30 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 31 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 33 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 35 Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 36 Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 43 Mixed Retailers GBO Company Shares: % Value 2015-2019
Table 44 Mixed Retailers GBN Brand Shares: % Value 2016-2019
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2016-2019
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2016-2019
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2019-2024
Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2019-2024
Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2019-2024
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2019-2024
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2019-2024
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024
CORONAVIRUS (COVID-19)
DEFINITIONS
SOURCES
Summary 2 Research Sources
HEADLINES
PROSPECTS
Increasing demand for convenience remains key to positive performance
Macroeconomic deterioration increases consumers’ price sensitivity
More traditional grocery retailers set to be converted into convenience stores
COMPETITIVE LANDSCAPE
Migros Tic continues to lead convenience stores with its wide product portfolio
Acquisitions affect the competitive landscape in convenience stores
Competitive prices will remain key, but digitalisation will also be a major focus
CHANNEL DATA
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 75 Convenience Stores GBO Company Shares: % Value 2015-2019
Table 76 Convenience Stores GBN Brand Shares: % Value 2016-2019
Table 77 Convenience Stores LBN Brand Shares: Outlets 2016-2019
Table 78 Convenience Stores LBN Brand Shares: Selling Space 2016-2019
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Increasing price sensitivity continues to benefit discounters
Outlet expansion by leading brands further boosts growth
Investment in private label increases the price advantage of discounters
COMPETITIVE LANDSCAPE
BIM Birlesik Magazacilik continues to lead thanks to massive outlet expansion
Outlet expansion by smaller players
Intensifying competition among discounters forces them to invest in marketing
CHANNEL DATA
Table 81 Discounters: Value Sales, Outlets and Selling Space 2014-2019
Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 83 Discounters GBO Company Shares: % Value 2015-2019
Table 84 Discounters GBN Brand Shares: % Value 2016-2019
Table 85 Discounters LBN Brand Shares: Outlets 2016-2019
Table 86 Discounters LBN Brand Shares: Selling Space 2016-2019
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Increasing preference for convenience slows down growth for hypermarkets
Increasing price sensitivity negatively affects hypermarkets
Rise in online grocery shopping set to hinder growth moving forward
COMPETITIVE LANDSCAPE
Innovation helps Migros Tic maintain its lead in hypermarkets
Leading companies expected to invest further in digitalisation
Increasing costs will shift attention from outlet openings to in-store investment
CHANNEL DATA
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2014-2019
Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 91 Hypermarkets GBO Company Shares: % Value 2015-2019
Table 92 Hypermarkets GBN Brand Shares: % Value 2016-2019
Table 93 Hypermarkets LBN Brand Shares: Outlets 2016-2019
Table 94 Hypermarkets LBN Brand Shares: Selling Space 2016-2019
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Increasing competitive pressure from discounters hampers growth
Outlet closures set to continue, affecting local chains of supermarkets in particular
Quality, convenience and digital initiatives to attract consumers
COMPETITIVE LANDSCAPE
Migros and Carrefour maintain their lead by taking over rivals
Competitive landscape of supermarkets remains fragmented
Local chains launch promotions to combat the challenge from private label
CHANNEL DATA
Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2014-2019
Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 99 Supermarkets GBO Company Shares: % Value 2015-2019
Table 100 Supermarkets GBN Brand Shares: % Value 2016-2019
Table 101 Supermarkets LBN Brand Shares: Outlets 2016-2019
Table 102 Supermarkets LBN Brand Shares: Selling Space 2016-2019
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Modern grocery retail channels continue to have a negative impact
Macroeconomic deterioration intensifies price sensitivity
Independent small grocers continue to lead within traditional grocery retailers
COMPETITIVE LANDSCAPE
Traditional grocery retailers continues to be fragmented
Traditional grocery retailers likely to become modern grocery retailers
CHANNEL DATA
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 107 Sales in Traditional Grocery Retailers by Channel: Value 2014-2019
Table 108 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2014-2019
Table 109 Traditional Grocery Retailers Outlets by Channel: Units 2014-2019
Table 110 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 112 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 113 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2019-2024
Table 114 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2019-2024
Table 115 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2019-2024
Table 116 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
HEADLINES
PROSPECTS
Macroeconomic deterioration maintains outlet decline
Apparel and footwear specialist retailers loses ground to e-commerce
Increasing tourism and refugees sustain value sales
COMPETITIVE LANDSCAPE
LC Waikiki performs well due to the poor economic environment
Local companies outperform international players
Consolidation continues within the competitive landscape
CHANNEL DATA
Table 117 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 118 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 119 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 120 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 121 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 122 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 123 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 124 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Macroeconomic deterioration reduces sales of electronics and appliances
Regulatory framework fails to promote decent growth
Store-based retailing loses ground to e-commerce
COMPETITIVE LANDSCAPE
Ar?elik maintains its value lead in a fragmented channel
Ar?elik launches a new concept but closes underperforming outlets
Franchising is the most common retail format, but closures are seen
CHANNEL DATA
Table 125 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 126 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 127 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 128 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 129 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 130 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 131 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 132 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Growth seen mainly due to high inflation and rising prices
Beauty specialist retailers performs well
Male beauty and personal care products have potential
COMPETITIVE LANDSCAPE
Despite fragmentation, chained retailers continue to strengthen their positions
Leading retailers set to invest more in CRM
Sales of health and beauty products via e-commerce remain low but growing
CHANNEL DATA
Table 133 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 134 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 135 Sales in Health and Beauty Specialist Retailers by Channel: Value 2014-2019
Table 136 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2014-2019
Table 137 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 138 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 139 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 140 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 141 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 142 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 143 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2019-2024
Table 144 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Spike in interest rates hampers growth, but the situation is set to improve
The popularity of DIY maintains growth, whilst VAT reduction has minimal effect
The increasing popularity and availability of e-commerce hinders growth
COMPETITIVE LANDSCAPE
Home and garden specialist retailers remains highly fragmented
Local companies dominate homewares and home furnishing stores
Some players have to leave the market or drastically downsize
CHANNEL DATA
Table 145 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 146 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 147 Sales in Home and Garden Specialist Retailers by Channel: Value 2014-2019
Table 148 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2014-2019
Table 149 Home and Garden Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 150 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 151 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 152 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 153 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 154 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 155 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2019-2024
Table 156 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Increasing number of incoming tourists benefits department stores
The increasing popularity of e-commerce amongst locals hinders growth
Prioritisation of sustainable growth will negatively affect outlet growth
COMPETITIVE LANDSCAPE
Boyner Buyuk Magazacilik continues to lead department stores
Innovation in services and concepts from Boyner Buyuk Magazacilik
Luxury department stores register dynamic performances
CHANNEL DATA
Table 157 Department Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 158 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 159 Department Stores GBO Company Shares: % Value 2015-2019
Table 160 Department Stores GBN Brand Shares: % Value 2016-2019
Table 161 Department Stores LBN Brand Shares: Outlets 2016-2019
Table 162 Department Stores LBN Brand Shares: Selling Space 2016-2019
Table 163 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 164 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Specialist retailers contribute to decline
The growing popularity of e-commerce also drags down sales
Poor performance expected for variety stores in the forecast period
COMPETITIVE LANDSCAPE
Variety stores remains highly consolidated in value terms
Far greater fragmentation is seen in terms of outlet numbers
Small, unprofitable channel makes new entrants unlikely
CHANNEL DATA
Table 165 Variety Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 166 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 167 Variety Stores GBO Company Shares: % Value 2015-2019
Table 168 Variety Stores GBN Brand Shares: % Value 2016-2019
Table 169 Variety Stores LBN Brand Shares: Outlets 2016-2019
Table 170 Variety Stores LBN Brand Shares: Selling Space 2016-2019
Table 171 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 172 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Low level of female employment offers strong potential for direct selling
Independent unregistered direct sellers and pyramid schemes threaten growth
Increasing preference for interactive shopping benefits direct selling
COMPETITIVE LANDSCAPE
Farmasi registers the most dynamic performance and takes the lead
Avon falls back to second position due to the economic situation
International brands continue to dominate the competitive landscape of direct selling
CHANNEL DATA
Table 173 Direct Selling by Category: Value 2014-2019
Table 174 Direct Selling by Category: % Value Growth 2014-2019
Table 175 Direct Selling GBO Company Shares: % Value 2015-2019
Table 176 Direct Selling GBN Brand Shares: % Value 2016-2019
Table 177 Direct Selling Forecasts by Category: Value 2019-2024
Table 178 Direct Selling Forecasts by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Bottled water continues to dominate homeshopping value sales
Increasing consumer preference for convenience benefits homeshopping
Threats to growth include e-commerce and water filter taps
COMPETITIVE LANDSCAPE
All the main players offer bottled water, with Nestl? maintaining its lead
Applications ease ordering and delivery
New service from Nestl?
CHANNEL DATA
Table 179 Homeshopping by Category: Value 2014-2019
Table 180 Homeshopping by Category: % Value Growth 2014-2019
Table 181 Homeshopping GBO Company Shares: % Value 2015-2019
Table 182 Homeshopping GBN Brand Shares: % Value 2016-2019
Table 183 Homeshopping Forecasts by Category: Value 2019-2024
Table 184 Homeshopping Forecasts by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Vending continues to benefit from an increasing number of new public buildings
Packaged foods remain the most popular products sold through vending
Potential for the development of different payment methods
COMPETITIVE LANDSCAPE
Fragmentation in vending
CHANNEL DATA
Table 185 Vending by Category: Value 2014-2019
Table 186 Vending by Category: % Value Growth 2014-2019
Table 187 Vending Forecasts by Category: Value 2019-2024
Table 188 Vending Forecasts by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Price comparison, rising awareness and consumer trust maintain dynamic growth
New services and features add dynamism to e-commerce
Marketplaces grow by introducing store-based retailers to e-commerce
COMPETITIVE LANDSCAPE
Trendyol is the largest single player, and growth is expected due to acquisition
Third party merchants continue to record strong performances
New entries, mergers and acquisitions intensify the competition
CHANNEL DATA
Table 189 E-Commerce by Channel and Category: Value 2014-2019
Table 190 E-Commerce by Channel and Category: % Value Growth 2014-2019
Table 191 E-Commerce GBO Company Shares: % Value 2015-2019
Table 192 E-Commerce GBN Brand Shares: % Value 2016-2019
Table 193 Forecast E-Commerce by Channel and Category: Value 2019-2024
Table 194 Forecast E-Commerce by Channel and Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Smartphones and consumer trust in mobile payments boost mobile e-commerce
Company investments add further dynamism to mobile e-commerce
Mobile e-commerce has strong growth potential
COMPETITIVE LANDSCAPE
The leading players in e-commerce have mobile applications
Increasing competition within mobile e-commerce
Innovation in apps to attract more consumer groups
CHANNEL DATA
Table 195 Mobile E-Commerce: Value 2014-2019
Table 196 Mobile E-Commerce: % Value Growth 2014-2019
Table 197 Mobile E-Commerce Forecasts: Value 2019-2024
Table 198 Mobile E-Commerce Forecasts: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Food and drink e-commerce benefits from consumer demand for convenience
Strong growth potential for food and drink e-commerce
More entrants and more apps expected to boost growth
COMPETITIVE LANDSCAPE
Migros Tic continues to lead food and drink e-commerce
Partnerships with marketplaces
More modern grocery retailers expected to launch e-commerce
CHANNEL DATA
Table 199 Food and Drink E-Commerce: Value 2014-2019
Table 200 Food and Drink E-Commerce: % Value Growth 2014-2019
Table 201 Food and Drink E-Commerce Forecasts: Value 2019-2024
Table 202 Food and Drink E-Commerce Forecasts: % Value Growth 2019-2024


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