Retailing in Norway

Date: January 15, 2016
Pages: 140
Price:
US$ 2,100.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: R5F985C6197EN
Leaflet:

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Retailing performed well in Norway in 2015, registering solid current value growth. However, growth was slightly weaker than the CAGR of the review period. This was mainly due to cracks which appeared in the Norwegian economy in 2014 because of a fall in global oil prices, which have affected Norway’s oil industry. This continued in 2015, with consumer confidence taking a slight hit and overall growth slowing somewhat.

Euromonitor International's Retailing in Norway report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Executive Summary
Retailing Posts Slower Growth in 2015
Pricing A Key Battleground
Non-grocery Specialists the Strongest Performers
Grocery Retailers Continue To Dominate
Solid Performance Expected Over the Forecast Period
Key Trends and Developments
Cracks Appear in the Norwegian Economy
Price Wars Shaping Retail Channels
Internet Key To Market Developments
Operating Environment
Informal Retailing
Opening Hours
  Summary 1 Standard Opening Hours by Channel Type 2015
Physical Retail Landscape
Cash and Carry
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
  Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2010-2015
  Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2010-2015
  Table 3 Sales in Store-based Retailing by Channel: Value 2010-2015
  Table 4 Store-based Retailing Outlets by Channel: Units 2010-2015
  Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2010-2015
  Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2010-2015
  Table 7 Sales in Non-Store Retailing by Channel: Value 2010-2015
  Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2010-2015
  Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2010-2015
  Table 10 Sales in Non-Grocery Specialists by Channel: Value 2010-2015
  Table 11 Non-Grocery Specialists Outlets by Channel: Units 2010-2015
  Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2010-2015
  Table 13 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2010-2015
  Table 14 Retailing GBO Company Shares: % Value 2011-2015
  Table 15 Retailing GBN Brand Shares: % Value 2012-2015
  Table 16 Store-based Retailing GBO Company Shares: % Value 2011-2015
  Table 17 Store-based Retailing GBN Brand Shares: % Value 2012-2015
  Table 18 Store-based Retailing LBN Brand Shares: Outlets 2012-2015
  Table 19 Non-Store Retailing GBO Company Shares: % Value 2011-2015
  Table 20 Non-Store Retailing GBN Brand Shares: % Value 2012-2015
  Table 21 Non-Grocery Specialists GBO Company Shares: % Value 2011-2015
  Table 22 Non-Grocery Specialists GBN Brand Shares: % Value 2012-2015
  Table 23 Non-Grocery Specialists LBN Brand Shares: Outlets 2012-2015
  Table 24 Non-Grocery Specialists LBN Brand Shares: Selling Space 2012-2015
  Table 25 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
  Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
  Table 27 Forecast Sales in Store-based Retailing by Channel: Value 2015-2020
  Table 28 Forecast Store-based Retailing Outlets by Channel: Units 2015-2020
  Table 29 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
  Table 30 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
  Table 31 Forecast Sales in Non-Store Retailing by Channel: Value 2015-2020
  Table 32 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
  Table 33 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2015-2020
  Table 34 Forecast Sales in Non-Grocery Specialists by Channel: Value 2015-2020
  Table 35 Forecast Non-Grocery Specialists Outlets by Channel: Units 2015-2020
  Table 36 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
  Table 37 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Definitions
Store-based Retailing
Non-store Retailing
Sources
  Summary 2 Research Sources
Adams Matkasse As in Retailing (norway)
Strategic Direction
Company Background
Digital Strategy
  Summary 3 Adams Matkasse AS: Share of Sales Generated by Internet Retailing 2013-2015
Competitive Positioning
  Summary 4 Adams Matkasse AS: Competitive Position 2015
Elkjøp Norge As in Retailing (norway)
Strategic Direction
Company Background
Digital Strategy
  Summary 5 Elkjøp Norge AS: Share of Sales Generated by Internet Retailing 2013-2015
Private Label
Competitive Positioning
  Summary 6 Elkjøp Norge AS: Competitive Position 2015
Europris As in Retailing (norway)
Strategic Direction
Company Background
Digital Strategy
  Summary 7 Europris AS: Share of Sales Generated by Internet Retailing 2013-2015
Private Label
  Summary 8 Europris AS: Private Label Portfolio
Competitive Positioning
  Summary 9 Europris AS: Competitive Position 2015
Komplett As in Retailing (norway)
Strategic Direction
Company Background
Digital Strategy
  Summary 10 Komplett AS: Share of Sales Generated by Internet Retailing 2013-2015
Private Label
  Summary 11 Komplett AS: Private Label Portfolio
Competitive Positioning
  Summary 12 Komplett AS: Competitive Position 2015
Norgesgruppen Asa in Retailing (norway)
Strategic Direction
Company Background
Digital Strategy
  Summary 13 Norgesgruppen ASA: Share of Sales Generated by Internet Retailing 2013-2015
Private Label
  Summary 14 Norgesgruppen ASA: Private Label Portfolio
Competitive Positioning
  Summary 15 Norgesgruppen ASA: Competitive Position 2015
Reitangruppen As in Retailing (norway)
Strategic Direction
Company Background
Digital Strategy
  Summary 16 Reitangruppen AS: Share of Sales Generated by Internet Retailing 2013-2015
Private Label
  Summary 17 Reitangruppen AS: Private Label Portfolio
Competitive Positioning
  Summary 18 Reitangruppen AS: Competitive Position 2015
Vinmonopolet As in Retailing (norway)
Strategic Direction
Company Background
Digital Strategy
  Summary 19 Vinmonopolet AS: Share of Sales Generated by Internet Retailing 2013-2015
Competitive Positioning
  Summary 20 Vinmonopolet AS: Competitive Position 2015
Xxl Sport & Villmark As in Retailing (norway)
Strategic Direction
Company Background
Digital Strategy
  Summary 21 XXL Sport & Villmark AS: Share of Sales Generated by Internet Retailing 2013-2015
Private Label
Competitive Positioning
  Summary 22 XXL Sport & Villmark AS: Competitive Position 2015
Headlines
Trends
Traditional Vs Modern
Competitive Landscape
Prospects
Channel Formats
  Chart 1 Modern Grocery Retailers: Meny, Supermarket in Oslo
  Chart 2 Modern Grocery Retailers: Rema 1000, Discounter in Oslo
  Chart 3 Modern Grocery Retailers: Kiwi, Discounter in Oslo
Channel Data
  Table 38 Grocery Retailers: Value Sales, Outlets and Selling Space 2010-2015
  Table 39 Sales in Grocery Retailers by Channel: Value 2010-2015
  Table 40 Grocery Retailers Outlets by Channel: Units 2010-2015
  Table 41 Sales in Grocery Retailers by Channel: % Value Growth 2010-2015
  Table 42 Grocery Retailers Outlets by Channel: % Unit Growth 2010-2015
  Table 43 Grocery Retailers GBO Company Shares: % Value 2011-2015
  Table 44 Grocery Retailers GBN Brand Shares: % Value 2012-2015
  Table 45 Grocery Retailers LBN Brand Shares: Outlets 2012-2015
  Table 46 Grocery Retailers LBN Brand Shares: Selling Space 2012-2015
  Table 47 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
  Table 48 Forecast Sales in Grocery Retailers by Channel: Value 2015-2020
  Table 49 Forecast Grocery Retailers Outlets by Channel: Units 2015-2020
  Table 50 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
  Table 51 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
  Chart 4 Apparel and Footwear Specialist Retailers: Cubus, Apparel and Footwear Specialist Retailer in Oslo
  Chart 5 Apparel and Footwear Specialist Retailers: Dinsko, Footwear Specialist Retailer in Oslo
  Chart 6 Apparel and Footwear Specialist Retailers: H&M, Apparel and Footwear Specialist in Oslo
Channel Data
  Table 52 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2010-2015
  Table 53 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2010-2015
  Table 54 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2011-2015
  Table 55 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2012-2015
  Table 56 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2012-2015
  Table 57 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2012-2015
  Table 58 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
  Table 59 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
  Chart 7 Electronics and Appliance Specialist Retailers: Elkjøp, Electronics and Appliance Specialist in Oslo
Channel Data
  Table 60 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2010-2015
  Table 61 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2010-2015
  Table 62 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2011-2015
  Table 63 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2012-2015
  Table 64 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2012-2015
  Table 65 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2012-2015
  Table 66 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
  Table 67 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
  Chart 8 Health and Beauty Specialist Retailers: Vita, Beauty Specialist in Oslo
  Chart 9 Health and Beauty Specialist Retailers: Apotek 1, Chemist/pharmacy in Oslo
  Chart 10 Health and Beauty Specialist Retailers: Life, Other Healthcare Specialist in Oslo
  Chart 11 Health and Beauty Specialist Retailers: Synsam, Optical Goods Store in Oslo
Channel Data
  Table 68 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2010-2015
  Table 69 Sales in Health and Beauty Specialist Retailers by Channel: Value 2010-2015
  Table 70 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2010-2015
  Table 71 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2010-2015
  Table 72 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2011-2015
  Table 73 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2012-2015
  Table 74 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2012-2015
  Table 75 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2012-2015
  Table 76 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
  Table 77 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020
  Table 78 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  Table 79 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
  Chart 12 Home and Garden Specialist Retailers: Åhlens, Homewares and Home Furnishing Store in Oslo
  Chart 13 Home and Garden Specialist Retailers: Skeidar, Homewares and Home Furnishing Store in Oslo
  Chart 14 Home and Garden Specialist Retailers: Clas Ohlson, Home Improvement and Gardening Store in Oslo
  Chart 15 Home and Garden Specialist Retailers: Maxbo, Home Improvement and Gardening Store in Oslo
Channel Data
  Table 80 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2010-2015
  Table 81 Sales in Home and Garden Specialist Retailers by Channel: Value 2010-2015
  Table 82 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2010-2015
  Table 83 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2010-2015
  Table 84 Home and Garden Specialist Retailers GBO Company Shares: % Value 2011-2015
  Table 85 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2012-2015
  Table 86 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2012-2015
  Table 87 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2012-2015
  Table 88 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
  Table 89 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020
  Table 90 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  Table 91 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020
Headlines
Trends
Channel Formats
  Chart 16 Leisure and Personal Goods Specialist Retailers: XXL, Sports Goods Store in Oslo
  Chart 17 Leisure and Personal Goods Specialist Retailers: G-Sport, Sports Goods Store in Oslo
  Chart 18 Leisure and Personal Goods Specialist Retailers: Zookjeden Buddy, Pet Store in Oslo
  Chart 19 Leisure and Personal Goods Specialist Retailers: Thune, Jewellery and Watch Specialist in Oslo
  Chart 20 Leisure and Personal Goods Specialist Retailers: Norli, Media Product Store in Oslo
Channel Data
  Table 92 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space 2010-2015
  Table 93 Sales in Leisure and Personal Goods Specialist Retailers by Channel: Value 2010-2015
  Table 94 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2010-2015
  Table 95 Sales in Leisure and Personal Goods Specialist Retailers by Channel: % Value Growth 2010-2015
  Table 96 Leisure and Personal Goods Specialist Retailers GBO Company Shares: % Value 2011-2015
  Table 97 Leisure and Personal Goods Specialist Retailers GBN Brand Shares: % Value 2012-2015
  Table 98 Leisure and Personal Goods Specialist Retailers LBN Brand Shares: Outlets 2012-2015
  Table 99 Leisure and Personal Goods Specialist Retailers LBN Brand Shares: Selling Space 2012-2015
  Table 100 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
  Table 101 Forecast Sales in Leisure and Personal Goods Specialist Retailers by Channel: Value 2015-2020
  Table 102 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  Table 103 Forecast Sales in Leisure and Personal Goods Specialist Retailers by Channel: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
  Chart 21 Mixed Retailers: Nille, Variety Store in Oslo
Channel Data
  Table 104 Mixed Retailers: Value Sales, Outlets and Selling Space 2010-2015
  Table 105 Sales in Mixed Retailers by Channel: Value 2010-2015
  Table 106 Mixed Retailers Outlets by Channel: Units 2010-2015
  Table 107 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2010-2015
  Table 108 Sales in Mixed Retailers by Channel: % Value Growth 2010-2015
  Table 109 Mixed Retailers Outlets by Channel: % Unit Growth 2010-2015
  Table 110 Mixed Retailers GBO Company Shares: % Value 2011-2015
  Table 111 Mixed Retailers GBN Brand Shares: % Value 2012-2015
  Table 112 Mixed Retailers LBN Brand Shares: Outlets 2012-2015
  Table 114 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
  Table 115 Forecast Sales in Mixed Retailers by Channel: Value 2015-2020
  Table 116 Forecast Mixed Retailers Outlets by Channel: Units 2015-2020
  Table 117 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  Table 118 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
  Table 119 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
  Table 120 Direct Selling by Category: Value 2010-2015
  Table 121 Direct Selling by Category: % Value Growth 2010-2015
  Table 122 Direct Selling GBO Company Shares: % Value 2011-2015
  Table 123 Direct Selling GBN Brand Shares: % Value 2012-2015
  Table 124 Direct Selling Forecasts by Category: Value 2015-2020
  Table 125 Direct Selling Forecasts by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
  Table 126 Homeshopping by Category: Value 2010-2015
  Table 127 Homeshopping by Category: % Value Growth 2010-2015
  Table 128 Homeshopping GBO Company Shares: % Value 2011-2015
  Table 129 Homeshopping GBN Brand Shares: % Value 2012-2015
  Table 130 Homeshopping Forecasts by Category: Value 2015-2020
  Table 131 Homeshopping Forecasts by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
  Table 132 Internet Retailing by Category: Value 2010-2015
  Table 133 Internet Retailing by Category: % Value Growth 2010-2015
  Table 134 Internet Retailing GBO Company Shares: % Value 2011-2015
  Table 135 Internet Retailing GBN Brand Shares: % Value 2012-2015
  Table 136 Internet Retailing Forecasts by Category: Value 2015-2020
  Table 137 Internet Retailing Forecasts by Category: % Value Growth 2015-2020
Headlines
Trends
Prospects
Channel Data
  Table 138 Vending by Category: Value 2010-2015
  Table 139 Vending by Category: % Value Growth 2010-2015
  Table 140 Vending GBO Company Shares: % Value 2011-2015
  Table 141 Vending GBN Brand Shares: % Value 2012-2015
  Table 142 Vending Forecasts by Category: Value 2015-2020
  Table 143 Vending Forecasts by Category: % Value Growth 2015-2020
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