Retailing in Norway
The pandemic continued to have a strong impact on sales in 2021, leading to continued current value growth albeit at a slower rate than in the first year of the pandemic. This is largely due to the travel and mobility restrictions which meant that consumers working from home were able to save money and indulge themselves through purchases of retailing items. The new remote working practices particularly gave a boost to electronics and appliances specialist retailers as consumers rushed to purcha...
Euromonitor International's Retailing in Norway report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Non-Store Retailing, Store-Based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Retailing in Norway report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Non-Store Retailing, Store-Based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Retailing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
RETAILING IN NORWAY
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
Rapid growth for e-commerce as brands become increasingly digital
Sustainability sees revived interest whilst some pandemic trends remain
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Black Friday
Christmas
New Year
Back to School
Payments
Delivery
Emerging business models
MARKET DATA
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 3 Sales in Store-based Retailing by Channel: Value 2016-2021
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 5 Store-based Retailing Outlets by Channel: Units 2016-2021
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 11 Sales in Grocery Retailers by Channel: Value 2016-2021
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
Table 13 Grocery Retailers Outlets by Channel: Units 2016-2021
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 23 Sales in Mixed Retailers by Channel: Value 2016-2021
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 25 Mixed Retailers Outlets by Channel: Units 2016-2021
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 27 Retailing GBO Company Shares: % Value 2017-2021
Table 28 Retailing GBN Brand Shares: % Value 2018-2021
Table 29 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 30 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 32 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 34 Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 35 Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 42 Mixed Retailers GBO Company Shares: % Value 2017-2021
Table 43 Mixed Retailers GBN Brand Shares: % Value 2018-2021
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE STORES IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Convenience stores benefit from proximity to maintain similar value growth
Smaller convenience stores faced biggest burden
Bunnpris brand closes in on leader Joker with both benefitting from larger format
PROSPECTS AND OPPORTUNITIES
Minimal overall growth expected as lack of commuting limits purchase opportunities
Supermarkets and discounters will drive competitive pressure
Alcohol competition from forecourt retailers averted, leaving the latter to struggle
CHANNEL DATA
Table 184 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 185 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 186 Convenience Stores GBO Company Shares: % Value 2017-2021
Table 187 Convenience Stores GBN Brand Shares: % Value 2018-2021
Table 188 Convenience Stores LBN Brand Shares: Outlets 2018-2021
Table 189 Convenience Stores LBN Brand Shares: Selling Space 2018-2021
Table 190 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 191 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DISCOUNTERS IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Continued category growth as consumers buy more groceries and outlets extend opening hours
Price wars continue between dominate brands Rema 1000 and Kiwi
Discounters faces stronger competition from supermarkets and e-commerce
PROSPECTS AND OPPORTUNITIES
Discounters to remain most popular grocery shopping channel thanks to low prices and dense outlet network
Growing share of private label products on discounters’ shelves
Food and drink e-commerce will pose a limited threat
CHANNEL DATA
Table 72 Discounters: Value Sales, Outlets and Selling Space 2016-2021
Table 73 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 74 Discounters GBO Company Shares: % Value 2017-2021
Table 75 Discounters GBN Brand Shares: % Value 2018-2021
Table 76 Discounters LBN Brand Shares: Outlets 2018-2021
Table 77 Discounters LBN Brand Shares: Selling Space 2018-2021
Table 78 Discounters Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 79 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HYPERMARKETS IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Strong offering of non-grocery items further strengthens growth
One-stop shopping experience remains a major advantage for hypermarkets
Coop Obs continues to hold its total monopoly of the channel
PROSPECTS AND OPPORTUNITIES
Overall growth expected over the forecast period with customers increasingly likely to visit for non-grocery products
Wide product assortment set to boost sales around seasonal periods
Only player has plans to focus on its supermarkets in the forecast period
CHANNEL DATA
Table 80 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 81 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 82 Hypermarkets GBO Company Shares: % Value 2017-2021
Table 83 Hypermarkets GBN Brand Shares: % Value 2018-2021
Table 84 Hypermarkets LBN Brand Shares: Outlets 2018-2021
Table 85 Hypermarkets LBN Brand Shares: Selling Space 2018-2021
Table 86 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 87 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
SUPERMARKETS IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Supermarkets continue to benefit from higher pandemic demand in 2021
Coop Norge continues to lead channel with its low-priced brand Coop Extra brand
Agreements with suppliers provide an advantage
PROSPECTS AND OPPORTUNITIES
Adopting price strategies like discounters on price will help drive growth
Limited potential threat from e-commerce
Competitive landscape to remain stable with new entrants unlikely
CHANNEL DATA
Table 88 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 89 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 90 Supermarkets GBO Company Shares: % Value 2017-2021
Table 91 Supermarkets GBN Brand Shares: % Value 2018-2021
Table 92 Supermarkets LBN Brand Shares: Outlets 2018-2021
Table 93 Supermarkets LBN Brand Shares: Selling Space 2018-2021
Table 94 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 95 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Competition from modern grocery retailers moderates surging demand
Vinmonopolet continues dominating sales
Hot summer and domestic tourism boosted sales for ice cream vendors
PROSPECTS AND OPPORTUNITIES
Steady growth expected after one year of normalisation
Lack of change in alcohol retailing laws set to protect share of Vinmonopolet
E-commerce to have limited impact on sales of traditional grocery retailers
CHANNEL DATA
Table 96 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 97 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 98 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 99 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 100 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 101 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 102 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 103 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Decelerating decline as easing of restrictions leads to beginnings of a recovery
Shift to e-commerce continues as brands develop their online and omni-channel strategies
Sustainability remains a major trend placing retailers under scrutiny
PROSPECTS AND OPPORTUNITIES
Continuing decline expected as consumers shift further to e-commerce
Brands set to focus on sustainability
Rationalisation of outlets to continue as e-commerce gains traction
CHANNEL DATA
Table 104 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 105 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 106 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 107 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 108 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 109 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 110 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 111 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Robust growth continues as consumers continue upgrade their work and leisure computer set ups
Fear of shortages leads to short-term boost in sales
Special measures and services launched to improve consumer experience
PROSPECTS AND OPPORTUNITIES
Services enhancing the customer experience will support future sales
Competition from Amazon and other entrants to be limited
Hypermarkets and other grocery retailers will be unable to challenge for share in this category
CHANNEL DATA
Table 112 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 113 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 114 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 115 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 116 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 117 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 118 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 119 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Strong growth in chemists/pharmacies drives overall category performance
Normal continues strong growth despite refusal to join the online revolution
Beauty specialist retailers fare worst with the pandemic
PROSPECTS AND OPPORTUNITIES
Strong prospects thanks to continuing health awareness and consolidation of competitive landscape
Digitalisation of chemists/pharmacies services will continue despite restrictions for pure e-commerce players
Impact of e-commerce will vary with foreign e-commerce most likely to threaten smaller beauty specialist retailers
CHANNEL DATA
Table 120 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 121 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 122 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
Table 123 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
Table 124 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 125 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 126 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 127 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 128 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 129 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 130 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
Table 131 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
HOME AND GARDEN SPECIALIST RETAILERS IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Positive effect on channel as customers invest in DIY home improvements
Demand for buying and updating hyttas strongly contributes to channel growth
E-commerce usage grows if only for click-and-collect; Coop gains lead over IKEA
PROSPECTS AND OPPORTUNITIES
Spike in spending in 2020 and 2021 will constrain the future category growth
Jernia’s responsible marketing campaigns set to lead to long-term success
E-commerce will continue gaining ground, though mostly towards an omnichannel retailing strategy
CHANNEL DATA
Table 132 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 133 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 134 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021
Table 135 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021
Table 136 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 137 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 138 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 139 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 140 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 141 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 142 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026
Table 143 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026
DEPARTMENT STORES IN NORWAY
2021 DEVELOPMENTS
VARIETY STORES IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic-related changes in consumer behaviour have varying impact
Smaller variety stores continue to struggle as they cannot offer the discounts available at larger stores
Second ranked Nille improves share by rationalising outlet network
PROSPECTS AND OPPORTUNITIES
Normalisation of purchasing behaviour expected in the forecast period
E-commerce poses only a moderate threat with few players offering online services
Discounted seasonal products will continue to attract consumers to variety stores
CHANNEL DATA
Table 144 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 145 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 146 Variety Stores GBO Company Shares: % Value 2017-2021
Table 147 Variety Stores GBN Brand Shares: % Value 2018-2021
Table 148 Variety Stores LBN Brand Shares: Outlets 2018-2021
Table 149 Variety Stores LBN Brand Shares: Selling Space 2018-2021
Table 150 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 151 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
WAREHOUSE CLUBS IN NORWAY
2021 DEVELOPMENTS
DIRECT SELLING IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Remote selling strategies revive sales of direct selling in Norway
Performance varies by company and products offered
Rise of e-commerce further blurs the boundary between the two channels
PROSPECTS AND OPPORTUNITIES
Stable, promising prospects for direct sellers
Consumer health trend will continue driving direct selling sales
Legislation boosted the appeal of e-commerce and will impact beauty and personal care products to the greatest extent
CHANNEL DATA
Table 152 Direct Selling by Category: Value 2016-2021
Table 153 Direct Selling by Category: % Value Growth 2016-2021
Table 154 Direct Selling GBO Company Shares: % Value 2017-2021
Table 155 Direct Selling GBN Brand Shares: % Value 2018-2021
Table 156 Direct Selling Forecasts by Category: Value 2021-2026
Table 157 Direct Selling Forecasts by Category: % Value Growth 2021-2026
HOMESHOPPING IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Negative impact continues as consumers increasingly choose to purchase via e-commerce during the pandemic
Poor prospects continue as channel receives little development or investment
Players continue disappearing from homeshopping due to poor sales
PROSPECTS AND OPPORTUNITIES
Decline expected to continue as players migrate to e-commerce
Changing import duties will hinder homeshopping sales
New entrants can be ruled out in this declining channel
CHANNEL DATA
Table 158 Homeshopping by Category: Value 2016-2021
Table 159 Homeshopping by Category: % Value Growth 2016-2021
Table 160 Homeshopping GBO Company Shares: % Value 2017-2021
Table 161 Homeshopping GBN Brand Shares: % Value 2018-2021
Table 162 Homeshopping Forecasts by Category: Value 2021-2026
Table 163 Homeshopping Forecasts by Category: % Value Growth 2021-2026
VENDING IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Despite slight rebound, low sales continue as consumers continue to avoid vending machines
Specialised COVID-19 products give slight boost to vending sales
Selecta and Coca-Cola continue to lead fragmented category
PROSPECTS AND OPPORTUNITIES
Expected growth to be moderated by continuing work-from-home practices
Limited changes in product assortment expected
Focus anticipated to be on healthier options in vending machines
CHANNEL DATA
Table 164 Vending by Category: Value 2016-2021
Table 165 Vending by Category: % Value Growth 2016-2021
Table 166 Vending GBO Company Shares: % Value 2017-2021
Table 167 Vending GBN Brand Shares: % Value 2018-2021
Table 168 Vending Forecasts by Category: Value 2021-2026
Table 169 Vending Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
E-commerce usage continues to surge, aided by Q1 pandemic restrictions
E-commerce usage grows across age groups with highest increases in older customers
Food and drink e-commerce and domestic retailers are faring best during pandemic
PROSPECTS AND OPPORTUNITIES
Omnichannel approach expected to continue growing in the forecast period
Foreign e-commerce may continue benefitting from tax changes
Players must prepare for the entry of Amazon
CHANNEL DATA
Table 170 E-Commerce (Goods) by Channel and Category: Value 2016-2021
Table 171 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
Table 172 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
Table 173 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
Table 174 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
Table 175 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Confidence in mobile e-commerce payment strengthens Norway
Physical outlets turn to mobile payments to reduce contact amid the pandemic
PROSPECTS AND OPPORTUNITIES
Further development expected in the forecast period
Mobile platforms will continue to be improved with hyperlocal delivery services a possible strategy to boost growth
Payment options sustain share of domestic mobile e-commerce although foreign brands are increasingly adapting
CHANNEL DATA
Table 176 Mobile E-Commerce (Goods): Value 2016-2021
Table 177 Mobile E-Commerce (Goods): % Value Growth 2016-2021
Table 178 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
Table 179 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
FOOD AND DRINK E-COMMERCE IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Channel continues to grow thanks to home working practices and interest in cooking tastier meals from home
Strong in-store discounts hamper online sales
Limited expansion of physical grocery retailers into e-commerce
PROSPECTS AND OPPORTUNITIES
Normalising growth to be seen as high delivery costs limit demand
Strong competition of modern grocery retailers inhibits growth
Arrival of Amazon may change the landscape
CHANNEL DATA
Table 180 Food and Drink E-Commerce: Value 2016-2021
Table 181 Food and Drink E-Commerce: % Value Growth 2016-2021
Table 182 Food and Drink E-Commerce Forecasts: Value 2021-2026
Table 183 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
Rapid growth for e-commerce as brands become increasingly digital
Sustainability sees revived interest whilst some pandemic trends remain
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Black Friday
Christmas
New Year
Back to School
Payments
Delivery
Emerging business models
MARKET DATA
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 3 Sales in Store-based Retailing by Channel: Value 2016-2021
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 5 Store-based Retailing Outlets by Channel: Units 2016-2021
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 11 Sales in Grocery Retailers by Channel: Value 2016-2021
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
Table 13 Grocery Retailers Outlets by Channel: Units 2016-2021
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 23 Sales in Mixed Retailers by Channel: Value 2016-2021
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 25 Mixed Retailers Outlets by Channel: Units 2016-2021
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 27 Retailing GBO Company Shares: % Value 2017-2021
Table 28 Retailing GBN Brand Shares: % Value 2018-2021
Table 29 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 30 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 32 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 34 Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 35 Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 42 Mixed Retailers GBO Company Shares: % Value 2017-2021
Table 43 Mixed Retailers GBN Brand Shares: % Value 2018-2021
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE STORES IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Convenience stores benefit from proximity to maintain similar value growth
Smaller convenience stores faced biggest burden
Bunnpris brand closes in on leader Joker with both benefitting from larger format
PROSPECTS AND OPPORTUNITIES
Minimal overall growth expected as lack of commuting limits purchase opportunities
Supermarkets and discounters will drive competitive pressure
Alcohol competition from forecourt retailers averted, leaving the latter to struggle
CHANNEL DATA
Table 184 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 185 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 186 Convenience Stores GBO Company Shares: % Value 2017-2021
Table 187 Convenience Stores GBN Brand Shares: % Value 2018-2021
Table 188 Convenience Stores LBN Brand Shares: Outlets 2018-2021
Table 189 Convenience Stores LBN Brand Shares: Selling Space 2018-2021
Table 190 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 191 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DISCOUNTERS IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Continued category growth as consumers buy more groceries and outlets extend opening hours
Price wars continue between dominate brands Rema 1000 and Kiwi
Discounters faces stronger competition from supermarkets and e-commerce
PROSPECTS AND OPPORTUNITIES
Discounters to remain most popular grocery shopping channel thanks to low prices and dense outlet network
Growing share of private label products on discounters’ shelves
Food and drink e-commerce will pose a limited threat
CHANNEL DATA
Table 72 Discounters: Value Sales, Outlets and Selling Space 2016-2021
Table 73 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 74 Discounters GBO Company Shares: % Value 2017-2021
Table 75 Discounters GBN Brand Shares: % Value 2018-2021
Table 76 Discounters LBN Brand Shares: Outlets 2018-2021
Table 77 Discounters LBN Brand Shares: Selling Space 2018-2021
Table 78 Discounters Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 79 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HYPERMARKETS IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Strong offering of non-grocery items further strengthens growth
One-stop shopping experience remains a major advantage for hypermarkets
Coop Obs continues to hold its total monopoly of the channel
PROSPECTS AND OPPORTUNITIES
Overall growth expected over the forecast period with customers increasingly likely to visit for non-grocery products
Wide product assortment set to boost sales around seasonal periods
Only player has plans to focus on its supermarkets in the forecast period
CHANNEL DATA
Table 80 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 81 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 82 Hypermarkets GBO Company Shares: % Value 2017-2021
Table 83 Hypermarkets GBN Brand Shares: % Value 2018-2021
Table 84 Hypermarkets LBN Brand Shares: Outlets 2018-2021
Table 85 Hypermarkets LBN Brand Shares: Selling Space 2018-2021
Table 86 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 87 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
SUPERMARKETS IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Supermarkets continue to benefit from higher pandemic demand in 2021
Coop Norge continues to lead channel with its low-priced brand Coop Extra brand
Agreements with suppliers provide an advantage
PROSPECTS AND OPPORTUNITIES
Adopting price strategies like discounters on price will help drive growth
Limited potential threat from e-commerce
Competitive landscape to remain stable with new entrants unlikely
CHANNEL DATA
Table 88 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 89 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 90 Supermarkets GBO Company Shares: % Value 2017-2021
Table 91 Supermarkets GBN Brand Shares: % Value 2018-2021
Table 92 Supermarkets LBN Brand Shares: Outlets 2018-2021
Table 93 Supermarkets LBN Brand Shares: Selling Space 2018-2021
Table 94 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 95 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Competition from modern grocery retailers moderates surging demand
Vinmonopolet continues dominating sales
Hot summer and domestic tourism boosted sales for ice cream vendors
PROSPECTS AND OPPORTUNITIES
Steady growth expected after one year of normalisation
Lack of change in alcohol retailing laws set to protect share of Vinmonopolet
E-commerce to have limited impact on sales of traditional grocery retailers
CHANNEL DATA
Table 96 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 97 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 98 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 99 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 100 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 101 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 102 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 103 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Decelerating decline as easing of restrictions leads to beginnings of a recovery
Shift to e-commerce continues as brands develop their online and omni-channel strategies
Sustainability remains a major trend placing retailers under scrutiny
PROSPECTS AND OPPORTUNITIES
Continuing decline expected as consumers shift further to e-commerce
Brands set to focus on sustainability
Rationalisation of outlets to continue as e-commerce gains traction
CHANNEL DATA
Table 104 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 105 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 106 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 107 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 108 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 109 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 110 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 111 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Robust growth continues as consumers continue upgrade their work and leisure computer set ups
Fear of shortages leads to short-term boost in sales
Special measures and services launched to improve consumer experience
PROSPECTS AND OPPORTUNITIES
Services enhancing the customer experience will support future sales
Competition from Amazon and other entrants to be limited
Hypermarkets and other grocery retailers will be unable to challenge for share in this category
CHANNEL DATA
Table 112 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 113 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 114 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 115 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 116 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 117 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 118 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 119 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Strong growth in chemists/pharmacies drives overall category performance
Normal continues strong growth despite refusal to join the online revolution
Beauty specialist retailers fare worst with the pandemic
PROSPECTS AND OPPORTUNITIES
Strong prospects thanks to continuing health awareness and consolidation of competitive landscape
Digitalisation of chemists/pharmacies services will continue despite restrictions for pure e-commerce players
Impact of e-commerce will vary with foreign e-commerce most likely to threaten smaller beauty specialist retailers
CHANNEL DATA
Table 120 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 121 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 122 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
Table 123 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
Table 124 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 125 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 126 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 127 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 128 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 129 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 130 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
Table 131 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
HOME AND GARDEN SPECIALIST RETAILERS IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Positive effect on channel as customers invest in DIY home improvements
Demand for buying and updating hyttas strongly contributes to channel growth
E-commerce usage grows if only for click-and-collect; Coop gains lead over IKEA
PROSPECTS AND OPPORTUNITIES
Spike in spending in 2020 and 2021 will constrain the future category growth
Jernia’s responsible marketing campaigns set to lead to long-term success
E-commerce will continue gaining ground, though mostly towards an omnichannel retailing strategy
CHANNEL DATA
Table 132 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 133 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 134 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021
Table 135 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021
Table 136 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 137 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 138 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 139 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 140 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 141 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 142 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026
Table 143 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026
DEPARTMENT STORES IN NORWAY
2021 DEVELOPMENTS
VARIETY STORES IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic-related changes in consumer behaviour have varying impact
Smaller variety stores continue to struggle as they cannot offer the discounts available at larger stores
Second ranked Nille improves share by rationalising outlet network
PROSPECTS AND OPPORTUNITIES
Normalisation of purchasing behaviour expected in the forecast period
E-commerce poses only a moderate threat with few players offering online services
Discounted seasonal products will continue to attract consumers to variety stores
CHANNEL DATA
Table 144 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 145 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 146 Variety Stores GBO Company Shares: % Value 2017-2021
Table 147 Variety Stores GBN Brand Shares: % Value 2018-2021
Table 148 Variety Stores LBN Brand Shares: Outlets 2018-2021
Table 149 Variety Stores LBN Brand Shares: Selling Space 2018-2021
Table 150 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 151 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
WAREHOUSE CLUBS IN NORWAY
2021 DEVELOPMENTS
DIRECT SELLING IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Remote selling strategies revive sales of direct selling in Norway
Performance varies by company and products offered
Rise of e-commerce further blurs the boundary between the two channels
PROSPECTS AND OPPORTUNITIES
Stable, promising prospects for direct sellers
Consumer health trend will continue driving direct selling sales
Legislation boosted the appeal of e-commerce and will impact beauty and personal care products to the greatest extent
CHANNEL DATA
Table 152 Direct Selling by Category: Value 2016-2021
Table 153 Direct Selling by Category: % Value Growth 2016-2021
Table 154 Direct Selling GBO Company Shares: % Value 2017-2021
Table 155 Direct Selling GBN Brand Shares: % Value 2018-2021
Table 156 Direct Selling Forecasts by Category: Value 2021-2026
Table 157 Direct Selling Forecasts by Category: % Value Growth 2021-2026
HOMESHOPPING IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Negative impact continues as consumers increasingly choose to purchase via e-commerce during the pandemic
Poor prospects continue as channel receives little development or investment
Players continue disappearing from homeshopping due to poor sales
PROSPECTS AND OPPORTUNITIES
Decline expected to continue as players migrate to e-commerce
Changing import duties will hinder homeshopping sales
New entrants can be ruled out in this declining channel
CHANNEL DATA
Table 158 Homeshopping by Category: Value 2016-2021
Table 159 Homeshopping by Category: % Value Growth 2016-2021
Table 160 Homeshopping GBO Company Shares: % Value 2017-2021
Table 161 Homeshopping GBN Brand Shares: % Value 2018-2021
Table 162 Homeshopping Forecasts by Category: Value 2021-2026
Table 163 Homeshopping Forecasts by Category: % Value Growth 2021-2026
VENDING IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Despite slight rebound, low sales continue as consumers continue to avoid vending machines
Specialised COVID-19 products give slight boost to vending sales
Selecta and Coca-Cola continue to lead fragmented category
PROSPECTS AND OPPORTUNITIES
Expected growth to be moderated by continuing work-from-home practices
Limited changes in product assortment expected
Focus anticipated to be on healthier options in vending machines
CHANNEL DATA
Table 164 Vending by Category: Value 2016-2021
Table 165 Vending by Category: % Value Growth 2016-2021
Table 166 Vending GBO Company Shares: % Value 2017-2021
Table 167 Vending GBN Brand Shares: % Value 2018-2021
Table 168 Vending Forecasts by Category: Value 2021-2026
Table 169 Vending Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
E-commerce usage continues to surge, aided by Q1 pandemic restrictions
E-commerce usage grows across age groups with highest increases in older customers
Food and drink e-commerce and domestic retailers are faring best during pandemic
PROSPECTS AND OPPORTUNITIES
Omnichannel approach expected to continue growing in the forecast period
Foreign e-commerce may continue benefitting from tax changes
Players must prepare for the entry of Amazon
CHANNEL DATA
Table 170 E-Commerce (Goods) by Channel and Category: Value 2016-2021
Table 171 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
Table 172 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
Table 173 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
Table 174 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
Table 175 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Confidence in mobile e-commerce payment strengthens Norway
Physical outlets turn to mobile payments to reduce contact amid the pandemic
PROSPECTS AND OPPORTUNITIES
Further development expected in the forecast period
Mobile platforms will continue to be improved with hyperlocal delivery services a possible strategy to boost growth
Payment options sustain share of domestic mobile e-commerce although foreign brands are increasingly adapting
CHANNEL DATA
Table 176 Mobile E-Commerce (Goods): Value 2016-2021
Table 177 Mobile E-Commerce (Goods): % Value Growth 2016-2021
Table 178 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
Table 179 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
FOOD AND DRINK E-COMMERCE IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Channel continues to grow thanks to home working practices and interest in cooking tastier meals from home
Strong in-store discounts hamper online sales
Limited expansion of physical grocery retailers into e-commerce
PROSPECTS AND OPPORTUNITIES
Normalising growth to be seen as high delivery costs limit demand
Strong competition of modern grocery retailers inhibits growth
Arrival of Amazon may change the landscape
CHANNEL DATA
Table 180 Food and Drink E-Commerce: Value 2016-2021
Table 181 Food and Drink E-Commerce: % Value Growth 2016-2021
Table 182 Food and Drink E-Commerce Forecasts: Value 2021-2026
Table 183 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026
