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Retailing in Norway

March 2020 | 22 pages | ID: R5F985C6197EN
Euromonitor International Ltd

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E-commerce and supermarkets were the main channels driving growth in retailing in Norway in 2019. An increasing number of companies are now looking at e-commerce not as a competitor but as a complementary means of adjusting to shifting trends and habits. E-commerce is thriving as internet literacy is high in the country and the channel’s payment methods are considered secure thanks to the emergence of new alternatives such as the Vipps money transfer app. While there may be growing concerns abou...

Euromonitor International's Retailing in Norway report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
EXECUTIVE SUMMARY
E-commerce continues to be a major growth driver in Norwegian retailing
Retailers focus on improving service and customer experience
Companies still in trouble
Discounters seem better equipped to deal with the digital revolution
Slightly stronger growth expected over the forecast period
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Seasonality
Black Friday
Christmas
New Year
Back to School
Payments and delivery
Emerging business models
MARKET DATA
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 3 Sales in Store-based Retailing by Channel: Value 2014-2019
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
Table 5 Store-based Retailing Outlets by Channel: Units 2014-2019
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 7 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 11 Sales in Grocery Retailers by Channel: Value 2014-2019
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
Table 13 Grocery Retailers Outlets by Channel: Units 2014-2019
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 23 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 25 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 27 Retailing GBO Company Shares: % Value 2015-2019
Table 28 Retailing GBN Brand Shares: % Value 2016-2019
Table 29 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 30 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 32 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 34 Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 35 Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 42 Mixed Retailers GBO Company Shares: % Value 2015-2019
Table 43 Mixed Retailers GBN Brand Shares: % Value 2016-2019
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2016-2019
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2016-2019
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2019-2024
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2019-2024
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2019-2024
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2019-2024
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2019-2024
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024
DEFINITIONS
SOURCES
Summary 2 Research Sources
HEADLINES
PROSPECTS
Convenience stores have limited advantages over other retail channels in Norway
Convenience stores face competition from forecourt retailers in rural areas
Level of business can depend on the proximity of the nearest discounter in the local neighbourhood
COMPETITIVE LANDSCAPE
Norgesgruppen the leading player; the Bunnpris and Joker fascias dominate sales
Narvesen suffering from fewer people buying newspapers
No expectations of new entrants
CHANNEL DATA
Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 74 Convenience Stores GBO Company Shares: % Value 2015-2019
Table 75 Convenience Stores GBN Brand Shares: % Value 2016-2019
Table 76 Convenience Stores LBN Brand Shares: Outlets 2016-2019
Table 77 Convenience Stores LBN Brand Shares: Selling Space 2016-2019
Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Discounters channel benefits from a wide network of outlets across the country
Loyalty programmes popular at the main discounters
Strong negotiating power means lower prices
COMPETITIVE LANDSCAPE
Reitangruppen’s Rema 1000 continues to add new outlets
Kiwi emphasising its green credentials and looking to get Norwegians eating more fish
Supermarket chain Coop Extra probably the discounters’ main challenger
CHANNEL DATA
Table 80 Discounters: Value Sales, Outlets and Selling Space 2014-2019
Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 82 Discounters GBO Company Shares: % Value 2015-2019
Table 83 Discounters GBN Brand Shares: % Value 2016-2019
Table 84 Discounters LBN Brand Shares: Outlets 2016-2019
Table 85 Discounters LBN Brand Shares: Selling Space 2016-2019
Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Coop Obs looking to drive growth through product diversification and aggressive marketing
Hypermarket store locations can work both for and against them
Hypermarkets will remain relevant
COMPETITIVE LANDSCAPE
Coop Obs the only hypermarket banner in Norway
Channel faces competition from discounters and supermarkets
Hypermarkets unlikely to see any new entrants
CHANNEL DATA
Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2014-2019
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 90 Hypermarkets GBO Company Shares: % Value 2015-2019
Table 91 Hypermarkets GBN Brand Shares: % Value 2016-2019
Table 92 Hypermarkets LBN Brand Shares: Outlets 2016-2019
Table 93 Hypermarkets LBN Brand Shares: Selling Space 2016-2019
Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Supermarkets experiencing strong competition from discounters
Online grocery retailing no real competitor yet for supermarkets
Government reverses sugar tax increase to reduce cross-border retailing
COMPETITIVE LANDSCAPE
Coop Extra competing with discounters on price
Meny replaces all disposable plastic and offers a broad organic range
No new players expected in supermarkets in Norway
CHANNEL DATA
Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2014-2019
Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 98 Supermarkets GBO Company Shares: % Value 2015-2019
Table 99 Supermarkets GBN Brand Shares: % Value 2016-2019
Table 100 Supermarkets LBN Brand Shares: Outlets 2016-2019
Table 101 Supermarkets LBN Brand Shares: Selling Space 2016-2019
Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Competition from modern grocery retailers hinders growth
Alcohol sales the main sales driver
Independent bakers another major contributor to sales
COMPETITIVE LANDSCAPE
Vinmonopolet dominates the channel
Increasing fragmentation following the disappearance of Gyda
Location can be an important factor
CHANNEL DATA
Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 106 Sales in Traditional Grocery Retailers by Channel: Value 2014-2019
Table 107 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2014-2019
Table 108 Traditional Grocery Retailers Outlets by Channel: Units 2014-2019
Table 109 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 110 Traditional Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 111 Traditional Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 112 Traditional Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 113 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 114 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 115 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 116 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2019-2024
Table 117 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2019-2024
Table 118 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2019-2024
Table 119 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
HEADLINES
PROSPECTS
Omnichannel approach important in a changing competitive landscape
E-commerce and used clothes resellers putting pressure on retailers
Weakness of the local currency hitting profit margins
COMPETITIVE LANDSCAPE
Varner-Gruppen remains the leading player, but closes its Days Like This stores
H&M seeks to improve the lifespan of its clothes
Gina Tricot carrying out an overhaul of its sales network
CHANNEL DATA
Table 120 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 121 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 122 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 123 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 124 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 125 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 126 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 127 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
E-commerce increasingly important in electronics and appliance specialist retailers
Black Friday offers both positives and negatives
Privacy concerns growing with connected items but not yet hitting sales
COMPETITIVE LANDSCAPE
Euronics becomes Elon as the company looks to place a strong focus on e-commerce
Major changes at Hi-Fi Klubben as it converts its stores into demo rooms
Leading player Elkj?p wants to improve the customer experience
CHANNEL DATA
Table 128 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 129 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 130 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 131 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 132 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 133 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 134 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 135 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Optical stores facing less competition from e-commerce
Consumers still like to use chemists/pharmacies
E-commerce hitting beauty specialist retailers and vitamins and dietary supplements specialist retailers
COMPETITIVE LANDSCAPE
Specsavers benefits from making its own glasses
Normal continues its rapid expansion in Norway
While leader Apotek 1 continues to grow, Vita is losing share
CHANNEL DATA
Table 136 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 137 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 138 Sales in Health and Beauty Specialist Retailers by Channel: Value 2014-2019
Table 139 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2014-2019
Table 140 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 141 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 142 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 143 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 144 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 145 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 146 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2019-2024
Table 147 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2019-2024
HEADLINES
PROSPECTS
E-commerce gaining ground
Norwegian consumers like their homes to be koselig...
...but sales affected by rising electricity prices and rising interest rate
COMPETITIVE LANDSCAPE
Ikea to focus on customer experience as e-commerce competition bites
Tilbords looking to make a fresh start under its new owner
Plantasjen to increase its assortment and look to target city centres
CHANNEL DATA
Table 148 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 149 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 150 Sales in Home and Garden Specialist Retailers by Channel: Value 2014-2019
Table 151 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2014-2019
Table 152 Home and Garden Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 153 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 154 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 155 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 156 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 157 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 158 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2019-2024
Table 159 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2019-2024
PROSPECTS
HEADLINES
PROSPECTS
Variety stores attract consumers with a widening range of attractively priced products
Convenient locations help variety stores to grow
Online retailing remains a moderate threat
COMPETITIVE LANDSCAPE
Leading player Europris continues to expand its network of outlets
Rusta also still adding stores but not yet active in e-commerce
The Normal drugstore/parapharmacy is increasingly competing with variety stores
CHANNEL DATA
Table 160 Variety Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 161 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 162 Variety Stores GBO Company Shares: % Value 2015-2019
Table 163 Variety Stores GBN Brand Shares: % Value 2016-2019
Table 164 Variety Stores LBN Brand Shares: Outlets 2016-2019
Table 165 Variety Stores LBN Brand Shares: Selling Space 2016-2019
Table 166 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
PROSPECTS
HEADLINES
PROSPECTS
Consumer health the main product area
Beauty and personal care products still an important source of direct selling sales
Online support can help drive sales
COMPETITIVE LANDSCAPE
PM-International recovering from accusations of being a pyramid scheme
International brands dominate the channel
Women remain the channel’s core target audience
CHANNEL DATA
Table 168 Direct Selling by Category: Value 2014-2019
Table 169 Direct Selling by Category: % Value Growth 2014-2019
Table 170 Direct Selling GBO Company Shares: % Value 2015-2019
Table 171 Direct Selling GBN Brand Shares: % Value 2016-2019
Table 172 Direct Selling Forecasts by Category: Value 2019-2024
Table 173 Direct Selling Forecasts by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Homeshopping retailers increasingly moving online
E-commerce continues to have a negative effect on homeshopping
Apparel and footwear expected to remain the largest homeshopping category
COMPETITIVE LANDSCAPE
Samlerhuset likely to overtake H&M to become the leading player in 2020
Players continue to disappear from homeshopping
New entrants can be ruled out in this declining channel
CHANNEL DATA
Table 174 Homeshopping by Category: Value 2014-2019
Table 175 Homeshopping by Category: % Value Growth 2014-2019
Table 176 Homeshopping GBO Company Shares: % Value 2015-2019
Table 177 Homeshopping GBN Brand Shares: % Value 2016-2019
Table 178 Homeshopping Forecasts by Category: Value 2019-2024
Table 179 Homeshopping Forecasts by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Healthier options becoming more widely available in vending machines
Only cashless payments possible, although not yet Apple Pay
Location remains a key factor
COMPETITIVE LANDSCAPE
Coca-Cola and Selecta lead what is otherwise a very fragmented channel
Vending facing competition from convenience stores and specialist coffee shops
Supplying remote areas remains a problem
CHANNEL DATA
Table 180 Vending by Category: Value 2014-2019
Table 181 Vending by Category: % Value Growth 2014-2019
Table 182 Vending GBO Company Shares: % Value 2015-2019
Table 183 Vending GBN Brand Shares: % Value 2016-2019
Table 184 Vending Forecasts by Category: Value 2019-2024
Table 185 Vending Forecasts by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Omnichannel approach expected to continue growing
Strong cross-border e-commerce growth could be hit by tax changes
Players still preparing for the entry of Amazon
COMPETITIVE LANDSCAPE
Zalando scraps universal free delivery
Power using its e-commerce platform to boost sales in its stores
Mobile phone company ICE opens physical stores
CHANNEL DATA
Table 186 E-Commerce by Channel and Category: Value 2014-2019
Table 187 E-Commerce by Channel and Category: % Value Growth 2014-2019
Table 188 E-Commerce GBO Company Shares: % Value 2015-2019
Table 189 E-Commerce GBN Brand Shares: % Value 2016-2019
Table 190 Forecast E-Commerce by Channel and Category: Value 2019-2024
Table 191 Forecast E-Commerce by Channel and Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Confidence in mobile e-commerce is high in Norway
Smartphone penetration in Norway among the highest in the world
Simplifying payments a means to boosting mobile e-commerce
COMPETITIVE LANDSCAPE
Domestic players lag international companies on webstores and apps
Grocery retailers still not making it easy to buy via apps
Public transport and parking apps could serve as a model for future e-commerce apps
CHANNEL DATA
Table 192 Mobile E-Commerce: Value 2014-2019
Table 193 Mobile E-Commerce: % Value Growth 2014-2019
Table 194 Mobile E-Commerce Forecasts: Value 2019-2024
Table 195 Mobile E-Commerce Forecasts: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Growth is strong but profitability has yet to be reached
Meny the only grocery retailer offering food and drink online sales
After the initial hype, food boxes are not doing too well
COMPETITIVE LANDSCAPE
Meny e-commerce business still only accounts for 2% of total sales
Online grocery store Kolonial still posting losses
Merger between Adams Matkasse and Godt Levert
CHANNEL DATA
Table 196 Food and Drink E-Commerce: Value 2014-2019
Table 197 Food and Drink E-Commerce: % Value Growth 2014-2019
Table 198 Food and Drink E-Commerce Forecasts: Value 2019-2024
Table 199 Food and Drink E-Commerce Forecasts: % Value Growth 2019-2024


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