Retailing in New Zealand
The emergence of COVID-19 has had a wide reaching impact on retailing in New Zealand, with the lockdown and social distancing measures forcing consumers to reassess how they shop. Many local consumers have switched to shopping online – some for the first time – with this being partly due to a lack of access to some products in stores, but also due to concerns over potential exposure to the virus. Therefore, retailers rushed to improve and expand their online capabilities in order to address the...
Euromonitor International's Retailing in New Zealand report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Non-Store Retailing, Store-Based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Retailing in New Zealand report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Non-Store Retailing, Store-Based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Retailing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
RETAILING IN NEW ZEALAND
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
Polarising consumer trends as impact of pandemic varies
Importance of loyalty programmes to boost customer retention
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Payments
Delivery and collection
Emerging business models
MARKET DATA
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 3 Sales in Store-based Retailing by Channel: Value 2016-2021
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 5 Store-based Retailing Outlets by Channel: Units 2016-2021
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 11 Sales in Grocery Retailers by Channel: Value 2016-2021
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
Table 13 Grocery Retailers Outlets by Channel: Units 2016-2021
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 23 Sales in Mixed Retailers by Channel: Value 2016-2021
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 25 Mixed Retailers Outlets by Channel: Units 2016-2021
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 27 Retailing GBO Company Shares: % Value 2017-2021
Table 28 Retailing GBN Brand Shares: % Value 2018-2021
Table 29 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 30 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 32 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 34 Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 35 Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 42 Mixed Retailers GBO Company Shares: % Value 2017-2021
Table 43 Mixed Retailers GBN Brand Shares: % Value 2018-2021
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE STORES IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Challenges continue as restrictions remain in place
“Shop local” trend continues
Price-conscious consumers support competition from supermarkets
PROSPECTS AND OPPORTUNITIES
Independent convenience stores will continue to face challenges
Four Square (Foodstuffs) benefits from the “shop local” trend
Post-pandemic consumer trends call for changes to convenience stores
CHANNEL DATA
Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 74 Convenience Stores GBO Company Shares: % Value 2017-2021
Table 75 Convenience Stores GBN Brand Shares: % Value 2018-2021
Table 76 Convenience Stores LBN Brand Shares: Outlets 2018-2021
Table 77 Convenience Stores LBN Brand Shares: Selling Space 2018-2021
Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DISCOUNTERS IN NEW ZEALAND
2021 DEVELOPMENTS
HYPERMARKETS IN NEW ZEALAND
2021 DEVELOPMENTS
SUPERMARKETS IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Despite further panic-buying, slower sales growth recorded by supermarkets in 2021 due to supply issues
Online sales continue to grow, encouraging expansion of omnichannel strategies
Addressing sustainability issues
PROSPECTS AND OPPORTUNITIES
Notable slowdown in growth heading into forecast period
Commerce Commission reveals findings on supermarkets
Post-pandemic trends and a cashless society
CHANNEL DATA
Table 80 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 81 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 82 Supermarkets GBO Company Shares: % Value 2017-2021
Table 83 Supermarkets GBN Brand Shares: % Value 2018-2021
Table 84 Supermarkets LBN Brand Shares: Outlets 2018-2021
Table 85 Supermarkets LBN Brand Shares: Selling Space 2018-2021
Table 86 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 87 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Despite increasing competition from supermarkets, the traditional format benefits from consumer sentiment towards “shop local” trend
New wave of COVID-19 reduces on-the-go purchases
Adoption of technology and e-commerce key factors to success
PROSPECTS AND OPPORTUNITIES
Drinks specialists weather the storm
Liquorland enters partnership with The Trusts
CHANNEL DATA
Table 88 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 89 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 90 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 91 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 92 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 93 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 94 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 95 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
E-commerce supports apparel and footwear specialist retailers during restrictions, but physical stores bounce back
Young New Zealanders call for better representation from brands
New Zealand is winning ethical fashion
PROSPECTS AND OPPORTUNITIES
E-commerce creates opportunities for brands to innovate
New Zealanders to spend more on fashion, but local brands will have to contend with foreign competition
Growth to be driven by casual, work-from-home outfits
CHANNEL DATA
Table 96 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 97 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 98 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 99 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 100 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 101 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 102 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 103 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Despite lockdowns during the pandemic, electronics and appliance specialist retailers records dynamic growth
Online purchases continue to outperform store-based growth in 2021
Noel Leeming eliminates paper ticketing across all stores
PROSPECTS AND OPPORTUNITIES
Online sales will continue to grow, even though demand will still be driven by offline actions
As New Zealand exits the era of lockdowns, click-and-collect presents opportunities for retailers
Working from home continues to present opportunities for the growth of portable computers
CHANNEL DATA
Table 104 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 105 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 106 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 107 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 108 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 109 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 110 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 111 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Beauty specialist retailers sees recovery amid the pandemic
Improving sales of skin care and hair care as consumers resort to home-based self-care
Consumers increasingly demand organic products and sustainable practices from brands
PROSPECTS AND OPPORTUNITIES
Health and beauty specialist retailers to record positive performance as discretionary income improves
Further shift towards natural products will encourage greater transparency from brands
Omnichannel strategies crucial for agile health and beauty specialists moving forward
CHANNEL DATA
Table 112 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 113 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 114 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
Table 115 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
Table 116 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 117 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 118 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 119 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 120 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 121 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 122 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
Table 123 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
HOME AND GARDEN SPECIALIST RETAILERS IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
New Zealanders transfer holiday funds to home renovations
The outdoors has become the space of choice for family entertainment, while consumers demand simple, minimal designs
E-commerce growth outperforms specialist retailers in 2021
PROSPECTS AND OPPORTUNITIES
“Shop local” will continue trending and help businesses recover post-pandemic
Grow your own food gains momentum and will remain relevant post-lockdown
Households moving to more spacious accommodation will result in surge in demand for home and garden supplies and furniture
CHANNEL DATA
Table 124 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 125 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 126 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021
Table 127 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021
Table 128 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 129 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 130 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 131 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 132 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 133 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 134 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026
Table 135 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026
DEPARTMENT STORES IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
E-commerce provides additional growth for department stores
Return to in-store retailing
David Jones to close flagship store in Wellington
PROSPECTS AND OPPORTUNITIES
New Zealand borders reopening should boost sales of department stores
Pandemic will continue to change local shopping habits
CHANNEL DATA
Table 136 Department Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 137 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 138 Department Stores GBO Company Shares: % Value 2017-2021
Table 139 Department Stores GBN Brand Shares: % Value 2018-2021
Table 140 Department Stores LBN Brand Shares: Outlets 2018-2021
Table 141 Department Stores LBN Brand Shares: Selling Space 2018-2021
Table 142 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 143 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
VARIETY STORES IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Variety stores remains a marginal channel compared to retailing as a whole
Little development in terms of store format and concept
PROSPECTS AND OPPORTUNITIES
E-commerce remains an opportunity
Reinventing the channel to target the quick commerce trend
CHANNEL DATA
Table 144 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 145 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 146 Variety Stores GBO Company Shares: % Value 2017-2021
Table 147 Variety Stores GBN Brand Shares: % Value 2018-2021
Table 148 Variety Stores LBN Brand Shares: Outlets 2018-2021
Table 149 Variety Stores LBN Brand Shares: Selling Space 2018-2021
Table 150 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 151 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
WAREHOUSE CLUBS IN NEW ZEALAND
2021 DEVELOPMENTS
DIRECT SELLING IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Positive impact of COVID-19 on demand for wellness products via direct selling short-lived
Direct selling agents become micro-influencers
PROSPECTS AND OPPORTUNITIES
Direct selling’s future performance tied to greater economic recovery
Channel to see digital revamp in the years ahead to address changing behaviour
CHANNEL DATA
Table 152 Direct Selling by Category: Value 2016-2021
Table 153 Direct Selling by Category: % Value Growth 2016-2021
Table 154 Direct Selling GBO Company Shares: % Value 2017-2021
Table 155 Direct Selling GBN Brand Shares: % Value 2018-2021
Table 156 Direct Selling Forecasts by Category: Value 2021-2026
Table 157 Direct Selling Forecasts by Category: % Value Growth 2021-2026
HOMESHOPPING IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Adding BNPL as a payment option
Homeshopping struggling to keep up with changing consumer behaviour
PROSPECTS AND OPPORTUNITIES
E-commerce remains a key revenue driver
Homeshopping sales set to decelerate beyond the pandemic
CHANNEL DATA
Table 158 Homeshopping by Category: Value 2016-2021
Table 159 Homeshopping by Category: % Value Growth 2016-2021
Table 160 Homeshopping GBO Company Shares: % Value 2017-2021
Table 161 Homeshopping GBN Brand Shares: % Value 2018-2021
Table 162 Homeshopping Forecasts by Category: Value 2021-2026
Table 163 Homeshopping Forecasts by Category: % Value Growth 2021-2026
VENDING IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Vending sales remain weak following stay-at-home orders
Centrapay teams up with Coca-Cola Amatil to enable vending machines to adopt alternative payment currencies
PROSPECTS AND OPPORTUNITIES
Recovery of vending dependent on consumers’ lifestyle choices
Healthy living trend presents opportunities for vending
CHANNEL DATA
Table 164 Vending by Category: Value 2016-2021
Table 165 Vending by Category: % Value Growth 2016-2021
Table 166 Vending GBO Company Shares: % Value 2017-2021
Table 167 Vending GBN Brand Shares: % Value 2018-2021
Table 168 Vending Forecasts by Category: Value 2021-2026
Table 169 Vending Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
E-commerce continues to be boosted by pandemic as consumers seek convenient and contact-free shopping methods
Amazon Australia expands services to New Zealanders
PROSPECTS AND OPPORTUNITIES
Vital for all businesses to invest in building an online presence
Role of bricks-and-mortar stores will evolve
Relevant trends moving forward
CHANNEL DATA
Table 170 E-Commerce (Goods) by Channel and Category: Value 2016-2021
Table 171 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
Table 172 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
Table 173 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
Table 174 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
Table 175 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mobile e-commerce sales growth outpaces that of e-commerce
Utilising mobile technology to replicate the in-store experience
Klarna enters an increasingly saturated BNPL space in New Zealand
PROSPECTS AND OPPORTUNITIES
Embracing short-form video content platforms such as TikTok
Investing in cards linked to loyalty programmes to improve customer retention
CHANNEL DATA
Table 176 Mobile E-Commerce (Goods): Value 2016-2021
Table 177 Mobile E-Commerce (Goods): % Value Growth 2016-2021
Table 178 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
Table 179 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
FOOD AND DRINK E-COMMERCE IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Community grocery shopping growth due to pandemic
Partnership with local providers to expand New Zealand export market
Online-only supermarket launches in New Zealand
PROSPECTS AND OPPORTUNITIES
Expansion of home delivery system from Foodstuffs to South Island
Enhanced loyalty programmes to improve customer retention
CHANNEL DATA
Table 180 Food and Drink E-Commerce: Value 2016-2021
Table 181 Food and Drink E-Commerce: % Value Growth 2016-2021
Table 182 Food and Drink E-Commerce Forecasts: Value 2021-2026
Table 183 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
Polarising consumer trends as impact of pandemic varies
Importance of loyalty programmes to boost customer retention
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Payments
Delivery and collection
Emerging business models
MARKET DATA
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 3 Sales in Store-based Retailing by Channel: Value 2016-2021
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 5 Store-based Retailing Outlets by Channel: Units 2016-2021
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 11 Sales in Grocery Retailers by Channel: Value 2016-2021
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
Table 13 Grocery Retailers Outlets by Channel: Units 2016-2021
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 23 Sales in Mixed Retailers by Channel: Value 2016-2021
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 25 Mixed Retailers Outlets by Channel: Units 2016-2021
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 27 Retailing GBO Company Shares: % Value 2017-2021
Table 28 Retailing GBN Brand Shares: % Value 2018-2021
Table 29 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 30 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 32 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 34 Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 35 Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 42 Mixed Retailers GBO Company Shares: % Value 2017-2021
Table 43 Mixed Retailers GBN Brand Shares: % Value 2018-2021
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE STORES IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Challenges continue as restrictions remain in place
“Shop local” trend continues
Price-conscious consumers support competition from supermarkets
PROSPECTS AND OPPORTUNITIES
Independent convenience stores will continue to face challenges
Four Square (Foodstuffs) benefits from the “shop local” trend
Post-pandemic consumer trends call for changes to convenience stores
CHANNEL DATA
Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 74 Convenience Stores GBO Company Shares: % Value 2017-2021
Table 75 Convenience Stores GBN Brand Shares: % Value 2018-2021
Table 76 Convenience Stores LBN Brand Shares: Outlets 2018-2021
Table 77 Convenience Stores LBN Brand Shares: Selling Space 2018-2021
Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DISCOUNTERS IN NEW ZEALAND
2021 DEVELOPMENTS
HYPERMARKETS IN NEW ZEALAND
2021 DEVELOPMENTS
SUPERMARKETS IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Despite further panic-buying, slower sales growth recorded by supermarkets in 2021 due to supply issues
Online sales continue to grow, encouraging expansion of omnichannel strategies
Addressing sustainability issues
PROSPECTS AND OPPORTUNITIES
Notable slowdown in growth heading into forecast period
Commerce Commission reveals findings on supermarkets
Post-pandemic trends and a cashless society
CHANNEL DATA
Table 80 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 81 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 82 Supermarkets GBO Company Shares: % Value 2017-2021
Table 83 Supermarkets GBN Brand Shares: % Value 2018-2021
Table 84 Supermarkets LBN Brand Shares: Outlets 2018-2021
Table 85 Supermarkets LBN Brand Shares: Selling Space 2018-2021
Table 86 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 87 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Despite increasing competition from supermarkets, the traditional format benefits from consumer sentiment towards “shop local” trend
New wave of COVID-19 reduces on-the-go purchases
Adoption of technology and e-commerce key factors to success
PROSPECTS AND OPPORTUNITIES
Drinks specialists weather the storm
Liquorland enters partnership with The Trusts
CHANNEL DATA
Table 88 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 89 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 90 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 91 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 92 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 93 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 94 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 95 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
E-commerce supports apparel and footwear specialist retailers during restrictions, but physical stores bounce back
Young New Zealanders call for better representation from brands
New Zealand is winning ethical fashion
PROSPECTS AND OPPORTUNITIES
E-commerce creates opportunities for brands to innovate
New Zealanders to spend more on fashion, but local brands will have to contend with foreign competition
Growth to be driven by casual, work-from-home outfits
CHANNEL DATA
Table 96 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 97 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 98 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 99 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 100 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 101 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 102 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 103 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Despite lockdowns during the pandemic, electronics and appliance specialist retailers records dynamic growth
Online purchases continue to outperform store-based growth in 2021
Noel Leeming eliminates paper ticketing across all stores
PROSPECTS AND OPPORTUNITIES
Online sales will continue to grow, even though demand will still be driven by offline actions
As New Zealand exits the era of lockdowns, click-and-collect presents opportunities for retailers
Working from home continues to present opportunities for the growth of portable computers
CHANNEL DATA
Table 104 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 105 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 106 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 107 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 108 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 109 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 110 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 111 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Beauty specialist retailers sees recovery amid the pandemic
Improving sales of skin care and hair care as consumers resort to home-based self-care
Consumers increasingly demand organic products and sustainable practices from brands
PROSPECTS AND OPPORTUNITIES
Health and beauty specialist retailers to record positive performance as discretionary income improves
Further shift towards natural products will encourage greater transparency from brands
Omnichannel strategies crucial for agile health and beauty specialists moving forward
CHANNEL DATA
Table 112 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 113 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 114 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
Table 115 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
Table 116 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 117 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 118 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 119 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 120 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 121 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 122 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
Table 123 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
HOME AND GARDEN SPECIALIST RETAILERS IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
New Zealanders transfer holiday funds to home renovations
The outdoors has become the space of choice for family entertainment, while consumers demand simple, minimal designs
E-commerce growth outperforms specialist retailers in 2021
PROSPECTS AND OPPORTUNITIES
“Shop local” will continue trending and help businesses recover post-pandemic
Grow your own food gains momentum and will remain relevant post-lockdown
Households moving to more spacious accommodation will result in surge in demand for home and garden supplies and furniture
CHANNEL DATA
Table 124 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 125 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 126 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021
Table 127 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021
Table 128 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 129 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 130 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 131 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 132 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 133 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 134 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026
Table 135 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026
DEPARTMENT STORES IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
E-commerce provides additional growth for department stores
Return to in-store retailing
David Jones to close flagship store in Wellington
PROSPECTS AND OPPORTUNITIES
New Zealand borders reopening should boost sales of department stores
Pandemic will continue to change local shopping habits
CHANNEL DATA
Table 136 Department Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 137 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 138 Department Stores GBO Company Shares: % Value 2017-2021
Table 139 Department Stores GBN Brand Shares: % Value 2018-2021
Table 140 Department Stores LBN Brand Shares: Outlets 2018-2021
Table 141 Department Stores LBN Brand Shares: Selling Space 2018-2021
Table 142 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 143 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
VARIETY STORES IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Variety stores remains a marginal channel compared to retailing as a whole
Little development in terms of store format and concept
PROSPECTS AND OPPORTUNITIES
E-commerce remains an opportunity
Reinventing the channel to target the quick commerce trend
CHANNEL DATA
Table 144 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 145 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 146 Variety Stores GBO Company Shares: % Value 2017-2021
Table 147 Variety Stores GBN Brand Shares: % Value 2018-2021
Table 148 Variety Stores LBN Brand Shares: Outlets 2018-2021
Table 149 Variety Stores LBN Brand Shares: Selling Space 2018-2021
Table 150 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 151 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
WAREHOUSE CLUBS IN NEW ZEALAND
2021 DEVELOPMENTS
DIRECT SELLING IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Positive impact of COVID-19 on demand for wellness products via direct selling short-lived
Direct selling agents become micro-influencers
PROSPECTS AND OPPORTUNITIES
Direct selling’s future performance tied to greater economic recovery
Channel to see digital revamp in the years ahead to address changing behaviour
CHANNEL DATA
Table 152 Direct Selling by Category: Value 2016-2021
Table 153 Direct Selling by Category: % Value Growth 2016-2021
Table 154 Direct Selling GBO Company Shares: % Value 2017-2021
Table 155 Direct Selling GBN Brand Shares: % Value 2018-2021
Table 156 Direct Selling Forecasts by Category: Value 2021-2026
Table 157 Direct Selling Forecasts by Category: % Value Growth 2021-2026
HOMESHOPPING IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Adding BNPL as a payment option
Homeshopping struggling to keep up with changing consumer behaviour
PROSPECTS AND OPPORTUNITIES
E-commerce remains a key revenue driver
Homeshopping sales set to decelerate beyond the pandemic
CHANNEL DATA
Table 158 Homeshopping by Category: Value 2016-2021
Table 159 Homeshopping by Category: % Value Growth 2016-2021
Table 160 Homeshopping GBO Company Shares: % Value 2017-2021
Table 161 Homeshopping GBN Brand Shares: % Value 2018-2021
Table 162 Homeshopping Forecasts by Category: Value 2021-2026
Table 163 Homeshopping Forecasts by Category: % Value Growth 2021-2026
VENDING IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Vending sales remain weak following stay-at-home orders
Centrapay teams up with Coca-Cola Amatil to enable vending machines to adopt alternative payment currencies
PROSPECTS AND OPPORTUNITIES
Recovery of vending dependent on consumers’ lifestyle choices
Healthy living trend presents opportunities for vending
CHANNEL DATA
Table 164 Vending by Category: Value 2016-2021
Table 165 Vending by Category: % Value Growth 2016-2021
Table 166 Vending GBO Company Shares: % Value 2017-2021
Table 167 Vending GBN Brand Shares: % Value 2018-2021
Table 168 Vending Forecasts by Category: Value 2021-2026
Table 169 Vending Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
E-commerce continues to be boosted by pandemic as consumers seek convenient and contact-free shopping methods
Amazon Australia expands services to New Zealanders
PROSPECTS AND OPPORTUNITIES
Vital for all businesses to invest in building an online presence
Role of bricks-and-mortar stores will evolve
Relevant trends moving forward
CHANNEL DATA
Table 170 E-Commerce (Goods) by Channel and Category: Value 2016-2021
Table 171 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
Table 172 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
Table 173 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
Table 174 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
Table 175 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mobile e-commerce sales growth outpaces that of e-commerce
Utilising mobile technology to replicate the in-store experience
Klarna enters an increasingly saturated BNPL space in New Zealand
PROSPECTS AND OPPORTUNITIES
Embracing short-form video content platforms such as TikTok
Investing in cards linked to loyalty programmes to improve customer retention
CHANNEL DATA
Table 176 Mobile E-Commerce (Goods): Value 2016-2021
Table 177 Mobile E-Commerce (Goods): % Value Growth 2016-2021
Table 178 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
Table 179 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
FOOD AND DRINK E-COMMERCE IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Community grocery shopping growth due to pandemic
Partnership with local providers to expand New Zealand export market
Online-only supermarket launches in New Zealand
PROSPECTS AND OPPORTUNITIES
Expansion of home delivery system from Foodstuffs to South Island
Enhanced loyalty programmes to improve customer retention
CHANNEL DATA
Table 180 Food and Drink E-Commerce: Value 2016-2021
Table 181 Food and Drink E-Commerce: % Value Growth 2016-2021
Table 182 Food and Drink E-Commerce Forecasts: Value 2021-2026
Table 183 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026
